Pro-Active Selling versus Passive Listing
There are few and rare markets where a seller can just stick a sign in the front yard and obtain a viable buyer. The reason why 91% of “for sale by owner” sellers end up using a real estate agent is because selling a home is a process. People sometimes tell me with the internet, Facebook, Twitter and Instagram, they don’t need a full time focused agent to sell their home. The reality is while technology and social media are very important; they are commodities. When you have a Pro-Active Professional leveraging technology and social media to sell your home it’s an absolute home run. The danger is when you have an average or weak agent relying and depending on technology and social media to make the house sell… that’s where you get into trouble.
Example: Technology gives us the ability to get the name of the agents who showed the house and if they have clients who set up an online search that included your house we are marketing. The difference is many buyer agents never look up or view the actual homes their own clients have favorited. As a result, if we have an update to the property such as an allowance, an upgrade or a price change, the seller’s agent needs to PICK UP THE PHONE and call that buyer’s agent and let them know of the change in the property’s features, terms or benefits. Technology is great when professionals use it as a tool and not a crutch.
Pro-Active Selling means having a plan. A plan with a strategy and a timeline. Sometimes an agent will say their plan is to “do the best they can”, “work hard” and provide “great service.” Being pro-active means staying ahead of the game, anticipating what’s going to happen next and seeing around corners. You don’t need someone that tells you it’s raining outside. You can look and see for yourself. You need someone who will anticipate the upcoming forecast and how to best plan for it. A pro-active professional works like a thermostat to CHANGE the temperature and not a thermometer just reporting the weather. You need someone who creates the news and stays AHEAD of the next steps so you can make educated decisions.
Be a thermostat and not a thermometer. Make things happen and be GREAT!