Rothwell Realty's 3 major goals in 2018.

Real Estate Broker/Owner CA#01772851 HI#RB21268

First of all, 2017 was a banner year for Rothwell Realty and it would be so easy to just say, "keep up what worked so well in 2018" and leave it at that.

But that's just not going to fly with me.

There have been several goals on my wish list that just never got any traction in the past. When business starts to kick in and there just isn't enough time to pursue certain favorite goals, well, I make excuses why I'm better off not spending more time on them.

So here is what I need to keep an eye on in 2018:

#1 goal:

Lead generation and then total concentration on sales.

#2 goal:

Have someone else handle my day to day office tasks, plus website updating, marketing. Basically, I need an assistant. I know it will be hard to give up that control, but I'll have to start. 

#3 goal:

Build a small sales team to handle growing number of sales.

So, is that too much to ask?


This is my January AR contest entry.

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Hella Rothwell at Carmel Beach during Concours WeekCarmel-by-the-Sea Beach and Pebble Beach Golf Course California

Whether buying or selling oceanfront, oceanview, commercial or any type of real estate in Carmel, Pebble Beach, Pacific Grove, Monterey, Carmel Valley and Big Sur, I can help you. Call me and let's meet in my Carmel-by-the-Sea office in Su Vecino Court on Dolores between 5th & 6th.

Or we can just chat on the phone to discuss your real estate needs.

Are you out of the area? No problem, I often never even meet my clients. The whole transaction is handled long distance.

As an independent real estate broker licensed in California and Hawaii, I can represent you with residential real estate, commercial properties & investment opportunities.

For more information &


Member: National Association of REALTORS, California Association of REALTORS, Hawaii Association of REALTORS, Del Norte Association of REALTORS, Honolulu Board of REALTORS. Also MLS Listings in California.


Hella Mitschke Rothwell (R)

Real Estate Broker/Owner/Realtor®
Licensed in California #01772851 & Hawaii #RB-21268

Tel. 831-626-4000 

Fax 1-877-822-9332

ROTHWELL REALTY INC.: Su Vecino Court, Lincoln & Dolores between 5th & 6th, Carmel-by-the-Sea, CA 93921


MAILING: P.O. Box 4554, Carmel-by-the-Sea, CA 93921


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Disclaimer: Hella Rothwell does not guarantee nor is in any way responsible for the accuracy of the information provided herein, and provides said information without warranties of any kind, either expressed or implied.


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Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Good luck on the execution of your plan, Hella. I heard from Debbie Laity what a  great job you did on the referral she sent you. That must have been a high volume sale. I hope you find the right assistant or team to help you grow your numbers.

Jan 27, 2018 08:11 PM #1
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

Hi, Hella...that sounds like a great plan to me. I like simple and to the point. You've done that. 

Jan 27, 2018 08:42 PM #2
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Hella those are some lofty and great goals, #2 will be the hardest one to achieve...#3 make sure that the chemistry is there... my manager turns down more "star agents" because he knows the mix would hurt  our office... now keep in mind we are almost at a Billion Dollars for 2017...Endre

Jan 27, 2018 09:49 PM #3
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Hella. Sounds like some pretty good goals to me. Have a good day and a great year.

Jan 28, 2018 06:47 AM #4
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Good morning Hella M. Rothwell, Broker/Realtor® 

Thank you for sharing your great information, those are great goals.

Have a great day. 

Jan 28, 2018 07:13 AM #5
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Hello Hella M. Rothwell, Broker/Realtor® those are three great goals and I know you will achieve all three!

Jan 28, 2018 09:19 PM #6
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

Lisa Von Domek - Sometimes one can feel overwhelmed by certain tasks and goals. In 2018, I plan to keep things straightforward and simple.

Jan 29, 2018 12:58 PM #7
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

Sounds like you are on an excellent trajectory to success in 2018! Go get 'em

Jan 30, 2018 04:54 AM #8
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Hella

Those are significant, but achievable goals that will help you improve your game! Good luck finding the right assistant and sales team.


Jan 31, 2018 10:02 PM #9
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

You might combine #2 and #3 and make your assistant also a buyer's agent. :)

I have one goal in 3 words for 2018: Sell More Listings.

Feb 01, 2018 11:40 AM #10
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Hella M. Rothwell, Broker/Realtor®

Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea
How can I help you with Carmel, California real estate?
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