Just Listed Facebook Ad - Just Sold Facebook Ad

By
Real Estate Agent

One of the best ways to utilize your current listings and just sold properties is to create a Facebook ad campaign like you see in this image above.

 

What can this type of campaign do for you? 

 

As a Realtor, it should be in your blood to let everybody in the local market know about your listing and just sold properties.  Facebook makes it easy for you to do it and in the process you'll realize these benefits:

 

1. Instant Lead Generation

2. Brand Building - More locals see your work

3. Increase Your CRM Database  

 

You don't have to pay anybody to manage your ads for you.   You can easily setup and manage effective Facebook campaigns by following a few simple steps. 

 

Here is an ad example for a "Just Sold" campaign:

 

 

With this campaign we're using an image that really works well for branding for the agent.  We like this image with the agent photo for both Just Sold and Just Listed Facebook Ads.

 

On the image you can't have too much text.  Facebook has a 20% rule with text. Just use a few points to grab attention.  You can upload your image and test it for ad approval here: https://www.facebook.com/ads/tools/text_overlay  

 

One of the key points to success is sending the traffic to the right place.  That place is not the home page of your website.  It is not your Facebook page.  It's not the listing page for the property.  

 

The goal here is lead capture.  To do it right, you need a "Facebook integrated landing page" (see ebook below for live page example).

 

We like to keep the message and imagery consistent from the ad to the lead capture page.  Here is the page we would use with the ad posted above:

 

 

This page does not have a form.  It only has the "CONTINUE WITH FACEBOOK" integration.  This allows for 1 click lead capture from Facebook to your lead database.

 

The Facebook Integration

 

So why do we use the Facebook button in place of a typical form to capture leads?  

 

It makes the lead capture process much easier for your potential lead.  The lead is already logged into Facebook.  Once they click the button, Facebook delivers the lead info directly into your database.

 

Keep in mind, close to 60% of Facebook users are on mobile.  By eliminating the need for the lead to enter any information in fields (such as email) we make it easier for the lead and therefore convert more clicks into leads.

 

The landing page example we used is from postAprop.com  This service has "Real estate landing pages" with Facebook integration in place.  It takes just a few minutes to create that type of page when using postAprop.   

 

Create Your Just Listed/Just Sold Campaign In 3 Steps:

 

1. Create Ad image at Canva.com

2. Create a "Facebook integrated landing page" with a nice property photo and a few bullet points. (See live examples at postAprop)

3. Create your Facebook Ad. Inside the Facebook Ad Manager you can enter the property address and set a radius of 1-20 miles from the property.   People within this radius will see your ad. 

 

In this 2018 ebook by the real estate landing page service at postAprop, you can see more details including a link to the live landing page.

 

To learn more about setting up these types of campaigns, targeting locals on Facebook, live examples of "Facebook integrated landing pages", & more get the FREE EBOOK below.

 

You can get the free ebook here:

http://postaprop.com/blog/just-listed-facebook-ad/

 

 

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Show All Comments
Rainmaker
504,038
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Great Information and explanation of how and why!

Jan 28, 2018 03:44 PM #1
Ambassador
3,812,219
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I've been using Facebook for a while to promote my listings too Chris. It's just another way in which I use social media to market my properties that I've had pretty good results.

Jan 28, 2018 04:50 PM #2
Ambassador
4,891,463
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Thanks Chris, you laid out a good plan here, I will check into this further.

bob

 

Jan 28, 2018 08:04 PM #3
Rainmaker
2,366,688
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Excellent advice and go by, Chris. Smart FB marketing can make a big difference!

Jan 30, 2018 05:18 PM #4
Rainmaker
1,268,131
Al & Peggy Cunningham, Brokers
RE/MAX West Realty Inc., Brokerage - Brampton, ON
Our Family Wants To Help Your Family!

Thanks Chris, great info.  Looking to sign up today and set FaceBook on fire.

Feb 12, 2018 07:52 AM #5
Rainmaker
1,507,314
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

I still like Facebook and Instagram promotions the most. It is easy to create and best use of marketing $$.

Apr 11, 2018 08:03 PM #6
Rainmaker
2,894,732
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Graduations on all the success comes over time gradually as the saying goes ;that’s why they call it graduating. :)

Nov 23, 2018 11:59 PM #7
Rainmaker
2,894,732
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Instagram is really great these days for photo art ideas and all that jazz is just fabulous in every way

Nov 23, 2018 11:59 PM #8
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Chris Locke

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