One of the best ways to utilize your current listings and just sold properties is to create a Facebook ad campaign like you see in this image above.
What can this type of campaign do for you?
As a Realtor, it should be in your blood to let everybody in the local market know about your listing and just sold properties. Facebook makes it easy for you to do it and in the process you'll realize these benefits:
1. Instant Lead Generation
2. Brand Building - More locals see your work
3. Increase Your CRM Database
You don't have to pay anybody to manage your ads for you. You can easily setup and manage effective Facebook campaigns by following a few simple steps.
Here is an ad example for a "Just Sold" campaign:
With this campaign we're using an image that really works well for branding for the agent. We like this image with the agent photo for both Just Sold and Just Listed Facebook Ads.
On the image you can't have too much text. Facebook has a 20% rule with text. Just use a few points to grab attention. You can upload your image and test it for ad approval here: https://www.facebook.com/ads/tools/text_overlay
One of the key points to success is sending the traffic to the right place. That place is not the home page of your website. It is not your Facebook page. It's not the listing page for the property.
The goal here is lead capture. To do it right, you need a "Facebook integrated landing page" (see ebook below for live page example).
We like to keep the message and imagery consistent from the ad to the lead capture page. Here is the page we would use with the ad posted above:
This page does not have a form. It only has the "CONTINUE WITH FACEBOOK" integration. This allows for 1 click lead capture from Facebook to your lead database.
The Facebook Integration
So why do we use the Facebook button in place of a typical form to capture leads?
It makes the lead capture process much easier for your potential lead. The lead is already logged into Facebook. Once they click the button, Facebook delivers the lead info directly into your database.
Keep in mind, close to 60% of Facebook users are on mobile. By eliminating the need for the lead to enter any information in fields (such as email) we make it easier for the lead and therefore convert more clicks into leads.
The landing page example we used is from postAprop.com This service has "Real estate landing pages" with Facebook integration in place. It takes just a few minutes to create that type of page when using postAprop.
Create Your Just Listed/Just Sold Campaign In 3 Steps:
1. Create Ad image at Canva.com
2. Create a "Facebook integrated landing page" with a nice property photo and a few bullet points. (See live examples at postAprop)
3. Create your Facebook Ad. Inside the Facebook Ad Manager you can enter the property address and set a radius of 1-20 miles from the property. People within this radius will see your ad.
In this 2018 ebook by the real estate landing page service at postAprop, you can see more details including a link to the live landing page.
To learn more about setting up these types of campaigns, targeting locals on Facebook, live examples of "Facebook integrated landing pages", & more get the FREE EBOOK below.
You can get the free ebook here: