Whether you're a brand new blogger or experienced, there are some mistakes to avoid to increase the odds your blog will make your phone ring in the right kind of way!
1. Not knowing your audience. Are you targeting other agents for referrals? Local home buyers? Home sellers? Relocation? 2nd home? The better your blog targetting, the better your results are likely to be.
2. Not blogging regularly. The more quality posts, the better your odds of being found. Find the pace that works for you.
3. Not making yourself easy to contact. Make sure your phone number, email, websites, etc., are clearly visible and test the links periodically.
4. Forgetting aesthetics. Is your post a wall of words, tiny font, no pictures? That's a recipe for buh-bye for many readers.
5. Blogging inaccuracies. If you write about a topic, make sure what you're putting out is truthful and useful.
6. Blogging under the influence. Whether it's a couple of sips of vino too many, or a nice roid rage because another agent or client ticked you off, it's best to wait for a calmer moment to post. Maybe the Internet ISN'T forever, but it might be through the end of your employment life with your brokerage if you step in the doo badly enough.
7. Forgetting a call to action. If you're writing to other agents, no big deal. If you're writing for consumers, ask them to do something! Call you, email, text, instawhatever, but reach out!
8. Not using original content and/or photos. There are services out there that will provide you blog posts to use. But if you and 10,000 of your closest agent friends are all posting identical content, how much credit do you think the search bots will give you? And don't "borrow" photos that you're not authorized to use either. "I found it on the Internet" is NOT an acceptable source unless it's a site like pixabay.com that provides photos and ALLOWS commercial use.
9. Writing about homes you don't want to sell. I used to write foreclosure market reports. But you know what? I don't get paid for sheriff's auctions, so I stopped writing about them. I still track them so I know my market trends, but I'm not soliciting buyers that ONLY want to buy a foreclosure. I also don't spend time writing about REALLY cheap houses or rentals. I'm time constrained, so I write about what I DO want to sell: patio homes, condos, new construction, communities that cost at least my market average price, etc.
10. Not driving traffic where you want it. If you've got custom IDX pages made, USE THEM. Link out of your blog posts. Somewhere else you want people to go? Point 'em.
11. Writing ONLY for the bots. Cincinnati patio homes. Cincinnati patio homes. Cincinnati patio homes. There, I made the bots happy, but who would actually read that? True, you need to get found, but what good is being indexed if your readers bounce out within two sentences?
12. Forgetting spellcheck. Look, some things will get through. I'm guilty of our/are, their/there dyslexia if I'm blogging when tired, but rong riting kan meka u luk stoopid. And who wants to hire a stupid agent?
13. Kicking the beehive. Maybe you enjoy fighting, but posting and brawling with other agents/consumers over politics, how much you hate (fill in the blank), etc., can be detrimental to you and your business. I don't have so much business that I'm willing to just kick entire market segments in the teeth.
14. Sacrificing quality for quantity. My personal opinion, there's a limit to how much quality content any of us can produce in a given day. For me, I make a point of one daily post. I try to make it worthwhile to either other Rainers or my area consumers. Back to item 11, when I get found, I want it to be a positive experience for the reader.
15. Writing beyond your audience's attention span. Guilty. Probably lost a lot of readers by word 300 :) But if you're going long, go long with a purpose and keep it engaging.
Until next Tuesday, just Ask An Ambassador if you need help!
Bill of Liz and Bill aka BLiz