Email Campaigns and Gas Prices

Services for Real Estate Pros with powerplaymmp

Email campaigns are not easy, but used effectively can be a valuable marketing tool. 

There are tons and tons of software programs on the net to sift through.  As Deb Higgins, Crown Point, IN of Four Seasons Virtual Tours, points out in her blog Email Advertisting, it is expected and critical to have your emails "opt-in".  You have to obtain emails from people who agree to let ou send them emails.  If not your emails could be considered SPAM.  So the best thing to do is start collecting those emails. 

Beyond the actual implementation of an actual email campaign, there are several points to consider. 

How will my customers benefit from a campaign?  As I see it they can only be a good thing.  It's a fantastic way of keeping your customers up-to-date with what's happening with virtual tours and your businesses, giving them information in a timely manner, and see that they get special announcements. 

How will I benefit from an email campaign?  Not only will they save time, energy and money but they will no doubtedly help to increase sales.

Will I maintain my campaign myself, farm it out or use one of the million software programs that bombard your email box every day?  This is a personal preference type answer.  But you need to consider:

·        Your time in maintaining your email list?

·        How personal do you want your campaign to be,?

·        Will you do followups and when?

·        Will I need reports showing how effective my efforts are?

·        What type of email campaign will I use, quick announcement, newsletter, press release and as a broucher listing specials?

It all boils down to "Should I do an email campaign or not?". 

What about gas prices?  They're  nearly at $4.00 per gallon in South Central Michigan.

Sandra M. Gibson
Power Play Multi-Media Productions
South Central Michigan RTV Virtual Tour Provider


Comments (3)

Susan Hilton
CENTURY 21 Beal, Inc. - College Station, TX
Texas Aggie Real Estate, College Station Bryan Texas Real Estate

To be successful it takes lots of differnet methods to work with the clients the way THEY want to be communicated with.

May 19, 2008 01:20 PM
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

I need to be more consistent with my email marketing.  Thanks for the reminder. 

May 19, 2008 01:42 PM
Cree Quaker
The Machree Group, LLC - Woodstock, NY
Ulster County Real Estate

Gas prices...enough to make one's blood boil...especially when it comes to home heating!  Love your ideas for email marketing...thank you for sharing.

May 19, 2008 01:44 PM