Optimize Your Real Estate Website

Commercial Real Estate Agent with Assa Properties Inc

In order to make it in today’s highly charged and competitive real estate market, agents have to do more than acquire a license. And one of the best ways to market your business is through a well-designed website. To make your website easily noticeable for potential clients, it has to rank on Google, Bing, and other online search engines. Here are some handy tips that can help you optimize your real estate website.

Nowadays it has become even harder for firms to differentiate themselves from their competition, given the fact that anyone can build a website and begin spreading their message online. There are some key techniques that will help you distinguish your business, and help you build a viable and prominent brand in your community.

For most real estate agents, their primary online marketing tool is their website. A real estate website is where agents share their most relevant and informative content. In order to maintain a successful real estate website, you need to post about topics that your prospects will care about. For instance, you could answer commonly-asked questions, give updates on the community, spotlight local businesses or educate readers in your city. Try to make your brand’s message comes through in each blog post you create.

When running a real estate website, the most important thing is to provide as much value as possible. If you don’t provide a distinct benefit to your readers, your online efforts will be pointless. Everything you do online should be done in a way that provides useful information, solves a problem, or answers specific questions. To do that, some suggest creating guides that help readers better understand your brand and what you’re selling. So, make sure you include in your guide information about the local nightlife in your area, list the most kid-friendly places in your city, and discuss the changes in your local real estate market. Guides of this type are a great lead generator that can help you provide relevant and helpful information to prospects that may be looking for a real estate agent in your area.

Since more and more people search online using mobile devices, it’s important to ensure that your website is visible on the smaller screen. To attract prospects, listed houses must be seen in their best light, which means your design must be fluid, and the images and text must easily shift from traditional desktops to smaller screens. Having a responsive (mobile-friendly) web design will translate into more views, leads, and sales because people appreciate accessibility from multiple devices. Furthermore, adding a link can also be useful, because people can access specific details of listed homes or an upcoming event.

Comments (3)

Gloria Valvasori, Accredited Senior Agent
REAL Experience | REAL Commitment | REAL Results!

Good morning Solly Assa you have made some excellent points here,.. providing the consumer with information is key, having a site that is easy to navigate is also importnat, and also having a "reactive" site that is user friendly on mobile devices is also an important factor.  

Jan 31, 2018 06:48 AM
Ben DeHaven
Haven Realty & Investments - Winter Haven, FL
Proudly serving Winter Haven & Lakeland, Florida

All good points to consider Solly. Things change constantly in the search engine world it's good to stay on top.

Jan 31, 2018 07:54 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I agree - fill your real estate website with all those facts and details that Zillow, Realtor.com, etc. don't provide. Make it easy to find you, and make it fun and interesting so visitors will stay a while.

Mar 19, 2018 07:52 AM