The reason for the re-blog of this post is simple.
This is something that is one of the most important things in our business.
How good are your real estate signs?
Even in this world of the Internet, people drive by to see the homes for sale.
This post is still relevant in this age!
A re-post from archives and from Erica Ramus.
What Makes A Good Sign?
Earlier this year I wrote a blog post about one of my goals this year is to be BETTER at making sure my signs are UP and LOOK GOOD. So this is very timely!
I've been thinking a lot about signs lately. Why is it that signs look so bad? Why is it so hard to keep them up and looking good?
In February, my son and I went out on a Sunday on a sign run. We took 3 of my large 4x4 posts around to new listings and posted them on the properties. Along the way, I took shots of other agents signs as I drove by. Here is the record of two photos I took:
Oh and the 2nd photo, is a listing that EXPIRED in our MLS October 2010. The seller is out of area and renewed it through April. The out of area agent renewed it in her MLS but not ours, where the house is! So she ignored our local MLS (even though her firm is a member and could have used it) and she ignored her sign obviously. I listed this one a few days ago.
I am not blameless here and one of the main reasons I set out to be BETTER in 2011 on signs is I had 2 sellers criticize me on my signs. One told someone that my signs in the area were not cared for well. I agreed. It’s a development I don’t live near yet I frequently list there. I don’t drive by my signs daily or even weekly. I swore to fix that problem. So what I did is hire a retired man in that development to be my “sign guy.” He’s really handy and when we had terrible winds recently he not only inspected the 3 signs we had up, but he went out and repaired the damaged signs. He sent me an email and photos telling me my signs were in the “Realty Executives sign shop” = his garage!
The cost of “hiring” my sign guy turned out to be pretty reasonable. After the first week he sent me this “bill”:
We charge .25cents per mile and $8.50 per hour..we spent 1/2 hr which equals $4.25 and traveled 1/8 of a mile which equals .03 cents total bill is $4.28 cents minus 33% off for friends and family discount,and 33% off for the SKOOK discount (born and raised in Schuylkill county), which leaves 34% which we will not charge because we feel like giving back today total bill ZERO....
Well considering he’s a friend of my father, I understand he’s enjoying keeping active. But at the same time, I know that I’ll be sending him restaurant gift certificates, flowers, and finding other ways to compensate him (and his wife) for their attention to my signs.
The second seller told me that he was disappointed that my signs in his lot had fallen over and that the flyer boxes were empty. I apologized and told him I’d take care of it right away. He said: “I’ve had other agents I’ve worked with and it’s not you. Don’t worry -- I know all agents put signs up then forget about them. It’s my experience that agents just don’t pay attention to their signs.”
Besides hiring Corky to be my Sign Man in the development I farm, I also asked Bob Sooy in my office to help me build and maintain signs. He’s been a great help. Here’s one of his signs he built for me on a commercial property.
So in summary, my goal in SIGNS is to keep my signs
- standing straight
- GOOD LOOKING!
If that takes hiring people and asking for help … so be it. I cannot do everything and be everywhere. I need eyes in other areas and finding people to help me is just one step.
I also now think of signs as MARKETING DOLLARS spent. They are better spent than advertising in the newspaper or other print media. Signs on the street and busy highways mean more eyeballs, more notice than any dollars spent on print.
So 2011 will be the year of SIGNS for Realty Executives in Pottsville!
"I am writing this post as an entry to the ActiveRain/Kodak Sign/Flyer Challenge and have a chance to win the Kodak ESP 6150 All-In-One Printer and ink!"
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Erica Ramus is Broker/Owner of Ramus Realty Group in Pottsville, PA.
If you're looking for a professional firm to represent you in all of your Schuylkill County real estate needs, call us at 570-622-6006.
We have all properties listed for sale in the Schuylkill MLS on our website.
We also run Schuylkill Appraisal Services, for all your appraisal needs in the area.
Schuylkill Business lists Schuylkill County commercial real estate for sale/rent.