Advice to New Agents…Real Estate is a Life Style, Not a Job

By
Real Estate Agent with Tropical Realty Beachside power by eXp
http://activerain.com/droplet/59FV

 

Advice to New Agents…Real Estate is a Life Style, Not a Job

 

BACKGROUND

 

It’s been ten years since I received my real estate license so writing this post really brought back the memories. Prior to real estate I was a loan officer then a mortgage broker so I was experienced in marketing, networking and generating my own business.

 

I knew from experience that in the mortgage business (and in real estate) as a self-employed, independent contractor you wake up basically unemployed every day so you have to market yourself and your skills consistently. Since I had been doing that, I thought the transition to real estate would be easy…and it was, in some ways but not so much in others.

 

 

What do you wish you had known the very first year you were in the business that cost you lost business or income?

 

Don’t confuse being busy with being productive

 

While I knew the housing crisis was inevitable, I underestimated the nature and extent of it so was not prepared when the bubble burst. It was slow going since I started real estate at the worst possible time. I followed my business plan and did my share of direct mail with good results but, that was pricey so I needed to expand my marketing efforts.

 

So…I revamped my business plan and did all the usual things… attended socials and Chamber functions, sat open house for other agents and did as much floor time as possible to get established and build my business. I was busy but not productive!

 

One day I realized that I was doing all the “right” things BUT they were all wrong for me and the market conditions. Everything I was doing was REACTIVE, dependent on people calling or coming to me to list or buy a home. It was a light bulb moment to realize that I needed to be PROACTIVE and change the way I was marketing. Once that was done, I began to see results and feel PRODUCTIVE instead of just BUSY. I have no idea how much business or income I lost but it is important to adapt and adjust to market conditions. I now write my business plan in pencil and my motto is “Insanity is doing the same thing over and over again and expecting different results”.

 

Was there ever a time you questioned whether you had made the right choice of being a real estate agent?

 

 

No, not really…if anything, there were times I wondered WHY I wanted to be a real estate agent/REALTOR® but not if it was the right choice.

 

 

What events caused you to stick with it and succeed?

 

 

Failure is not an option

 

I am a “failure is not an option” type of person and once I make up my mind to do something, If what I am doing is not producing the desired results, I adapt and adjust whatever is skewing the desired results. And I was lucky enough to have a great friend/mentor who was there as a sounding board for new ideas and support if needed.

 

 

What are 3 things you have learned along the way that have positively affected you and helped improve your real estate business?

 

 

You have to crawl before you can walk

 

1. A real estate license does not prepare you for the real world. Education is a lifelong process and it is important to take as many classes as you can on subjects of interest that you will actually use in your niche.

 

 

Don’t’ fall for SOS

 

2. Don’t fall for SOS or “Shiny Object Syndrome”. You will be deluged with offers of the latest and greatest SOS that you simply must have and at such a great savings that you can’t say no. It’s exciting to launch a new career but you have to stay within your budget so don’t fall for SOS. You don’t need every bright, new, shiny object to succeed.

 

Real estate is a life style, not a job

 

3. As a former loan officer then mortgage broker, I knew that if you enjoy what you do and are passionate about it, you will never work a day in your life. It becomes a life style, not a job, and the same was true when I transitioned to real estate. I still love the fact that each day is different, enjoy a good challenge and problem solving, both of which are in abundant in real estate.

 

I have never forgotten a comment my broker made when I was a loan officer. He said “If you are a hard worker and caring person, the mortgage business will get in your blood and it will become a lifestyle, not a job. There is no better feeling than helping people when they need a caring, honest advocate”. That was true in the mortgage business and it is equally true in real estate.

 

 

Advice to New Agents…Real Estate is a Life Style, Not a Job

 

 

 

Posted by

Diana Zaccaro, SFR, CPMS, BPOR

"Your Coastal Connection for Cocoa Beach

and the Brevard County Beaches"

Direct: 321.537.7855

DianaZaccaro@gmail.com

 Tropical Realty Beachside

powered by eXp

 

 

 

 

 

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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Diana

There is some really useful advice in your post that will benefit any new agent, as some who are not so new.  There's a big different in busyness vs. business, and the first won't likely do a lot for the latter!

Jeff

Feb 03, 2018 02:49 PM #7
Rainmaker
655,143
Diana Zaccaro
Tropical Realty Beachside power by eXp - Cocoa Beach, FL
Your Brevard County, Florida coastal connection!

Pat Starnes, Brandon, MS 

Pat, I cannot believe how the list of  things we have in common keeps growing! I learned some important lessons the hard way and if sharing them here can help any new agents not make the same mistakes I will be thrilled.

All the best to you this year!

Diana

 

Feb 04, 2018 07:15 PM #8
Rainmaker
655,143
Diana Zaccaro
Tropical Realty Beachside power by eXp - Cocoa Beach, FL
Your Brevard County, Florida coastal connection!

Lisa Von Domek 

Thanks, Lisa. You know, it's funny...when I started to write the post I wondered if I had anything of value to share and once I got started I could have written a book!

 

Feb 04, 2018 07:17 PM #9
Rainmaker
655,143
Diana Zaccaro
Tropical Realty Beachside power by eXp - Cocoa Beach, FL
Your Brevard County, Florida coastal connection!

Jeff Dowler 

Hi Jeff,

It was a turning point for me to learn that distinction and even though I learned it fairly early on, wish it had been sooner. Thanks!

Diana

 

Feb 04, 2018 07:19 PM #10
Rainmaker
1,175,383
Kat Palmiotti
Grand Lux Realty, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

I do like the thought that real estate is a lifestyle, not a job. That is true!

Feb 05, 2018 03:20 AM #11
Rainmaker
1,146,629
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Diana Zaccaro ... your broker was 110% right.  It needs to be your lifestyle .. your passion.   It's easy to live the lifestyle when all is going well ... but it takes real love and commitment to the lifestyle to see you through more challenging times ...

Gene

Feb 05, 2018 12:39 PM #12
Rainmaker
4,266,277
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Good morning, Diana Zaccaro I love the statement of "don't confuse being busy with being productive".... and this is most typical .... ask an agent how their business is going and they answer they've been sooo busy... but they haven't closed anything!!!

Feb 06, 2018 03:17 AM #13
Rainmaker
655,143
Diana Zaccaro
Tropical Realty Beachside power by eXp - Cocoa Beach, FL
Your Brevard County, Florida coastal connection!

Kat Palmiotti 

Isn't it though? That may be partly why so many new agents don't last in the business.

 

Feb 06, 2018 07:10 PM #14
Rainmaker
655,143
Diana Zaccaro
Tropical Realty Beachside power by eXp - Cocoa Beach, FL
Your Brevard County, Florida coastal connection!

Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi 

Gene,

You get it! And it's sad that so many newbies only see the "glamour" side and aren't equipped to handle the times when there is no business or slow business. And those difficult periods always happen at the worst possible time.

Diana

Feb 06, 2018 07:15 PM #15
Rainmaker
655,143
Diana Zaccaro
Tropical Realty Beachside power by eXp - Cocoa Beach, FL
Your Brevard County, Florida coastal connection!

Barbara Todaro 

Barbara,

Exactly! Some of them do wake up in time to realize the difference while there is still time to adjust their course but, unfortunately, most do not.

Diana

Feb 06, 2018 07:17 PM #16
Rainmaker
655,143
Diana Zaccaro
Tropical Realty Beachside power by eXp - Cocoa Beach, FL
Your Brevard County, Florida coastal connection!

Carol Williams 

Carol,

Thank for you for the feature in SCS. It was a nice surprise!

Diana

Feb 06, 2018 07:19 PM #17
Rainmaker
346,172
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Great tips for new agents.

I think your point: Don't confuse busy with being productive, is so important.

 

Feb 07, 2018 03:45 AM #18
Rainmaker
655,143
Diana Zaccaro
Tropical Realty Beachside power by eXp - Cocoa Beach, FL
Your Brevard County, Florida coastal connection!

John Wiley 

I think that and adapting to changes in the industry are two things every new agent needs to know. Thanks!

Feb 07, 2018 09:16 PM #19
Rainmaker
458,414
Pat Starnes, Brandon, MS
Front Gate Real Estate - Brandon, MS
Front Gate Realty ~ 601-991-2900 Office

I knew this was a great post! Congratulations on being one of twelve posts selected to be among the best by the ActiveRain staff. Well deserved! <3

Feb 11, 2018 09:21 AM #20
Rainmaker
55,745
Steve Bracero
Heisler and Mattson - Shrewsbury, MA
First Time Homebuyer and Investor Specialist

great tips here for new agents ! 

Feb 11, 2018 02:13 PM #21
Rainmaker
655,143
Diana Zaccaro
Tropical Realty Beachside power by eXp - Cocoa Beach, FL
Your Brevard County, Florida coastal connection!

Pat Starnes, Brandon, MS 

Thanks, Pat, for the nice compliment BUT your post was also excellent and was also featured in the 12 best posts that AR Staff selected.

Congratulations to you also on a job well done!

Diana

Feb 11, 2018 06:26 PM #22
Rainmaker
655,143
Diana Zaccaro
Tropical Realty Beachside power by eXp - Cocoa Beach, FL
Your Brevard County, Florida coastal connection!

Steve Bracero 

Thanks, Steve...I hope you will take time to read the other posts that were featured by AR Staff. There is a lot of great knowledge and advice in them and I am enjoying reading them myself to pick up a new perspective on things.

Diana

Feb 11, 2018 06:29 PM #23
Rainmaker
309,028
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 480-966-9353 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Hi Diana, I am glad you wrote on the topic - 'busy' vs 'productive'. I find myself sometimes trapped into the buziness thing. To get out of it, I get back to my business plan, start writing the events of the previous day and mark which one is pro-active and productive today, which one has a long-term value. THen, I re-focus. I try to spend no more than 30 min on this exercise.

Feb 12, 2018 06:34 AM #24
Rainmaker
1,454,570
Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC
Waters Realty of Brevard, LLC - Rockledge, FL
... a small office, delivering big service!

Congratulations on the feature!  Well said. It truly is a lifestyle!

Feb 13, 2018 11:15 AM #25
Rainmaker
655,143
Diana Zaccaro
Tropical Realty Beachside power by eXp - Cocoa Beach, FL
Your Brevard County, Florida coastal connection!

Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC 

Thanks, Gary! Hope all is well with you and Happy Valentine's Day a little late!

Feb 16, 2018 09:36 PM #26
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Your Brevard County, Florida coastal connection!
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