Marketing Winners, Losers, and the Future: Challenge for February 2018

By
Real Estate Agent with Solutions Real Estate CalBRE License #01490977
http://activerain.com/droplet/59DZ

Marketing Winners, Losers, and the Future:

Your February 2018 Challenge

 

We all know how essential marketing is for success in our business, whether its lead generation, or marketing ourselves, our services, or our listings. Some things we do work well and yield results we want and expect…hopefully most of them.

 

Farming postcardBut sometimes our marketing efforts are a bust for some reason, with money and/or time spent with limited or no results. It’s a good learning experience, but a tough one, and maybe costly.

 

There are 3 parts to this marketing challenge, with 2000 points as your reward for sharing your experiences.

 

PART 1 - THE LOSER:

Share a print or online marketing strategy you implemented in the past that did not work for some reason. Maybe it was a small goof, or perhaps a big one! Tell us what you did, and what happened, or didn’t.

 

Why do you think it did not work? Why did you not have the success you hoped for? Tell us what you spent, and what you got in return, if anything. Was this a one-time effort or did you work it for a while?  Got a visual we can learn from?

 

PART 2 - WINNERS:

Here you get to brag about an on-going marketing strategy that is, and has been, working well for you. Bet you have a lot of things in this category!

 

Provide some specifics about your success:

 

When was it implemented?

Describe what you are doing.

Who is your target audience?

What does it cost, if you don’t mind sharing?

What results are you getting?

 

It would be great to see a sample visual (so we can offer our congratulations and maybe mimic you!!), as well as hear other information to understand your success.

 

PART 3 - THE FUTURE:

Happy Birthday cardIn this part please share a marketing strategy that is new for you and being implemented in 2018, along with the relevant details (e.g., cost, target audience, specifics about what you are doing and where). It might be new and unique, or perhaps it’s back to the basics for you.

 

Or you can share your thoughts about a new marketing effort you are considering and why, with some details.

 

Maybe it’s a modification to something already in your arsenal that you believe will improve the your results.

 

Once again if you can share a visual that would be great. We’d love to see it and cheer you on.

 

RULES:

Of course there are some guidelines to follow:

 

1. You must complete all 3 parts to get your 2000 bonus points. Participants will be shared with AR no later than March 2nd, and hopefully your points will be awarded within a week.

 

2. You must include at least 1 original visual. It can be a photo, a graph, a video or an infographic (if you can share a visual in each part, that’s even better for us to learn from).

 

3. Your post should be 400 - 500 words. I won't be counting, but to cover the topic well this shouldn't be a problem.

 

4. Post a working link to your masterpiece in the comments section of this post.

 

5. Your challenge begins immediately and you must complete your article and post your link by 11:59 ActiveRain time (Pacific Time) on February 28th.

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Debbie Reynolds 02/20/2018 07:08 PM
Topic:
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Rainmaker
3,387,412
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate
Feb 27, 2018 01:26 PM #121
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Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Jeff, almost did not get this done.  Thx for hosting!

Marketing - Some Work, Some Not so Much

Feb 27, 2018 03:24 PM #122
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Dorie Dillard 

Thanks for sharing your words of wisdom for this challenge.

Jeff

Feb 27, 2018 05:26 PM #123
Ambassador
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Joan Cox 

Glad you were able to participate, and in plenty of time. Off to take a look and comment!

Jeff

Feb 27, 2018 05:27 PM #124
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Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Hello Jeff Dowler your challenge really had me thinking and I hope you like the entry I have posted.  You have certainly had a lot of wonderful posts for your contest.  Thank you for hosting!!!

Marketing in 2018

Feb 28, 2018 11:51 AM #125
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Lisa Von Domek 

Thanks for taking time to share your marketing thoughts, and before the deadline, too! Off to take a look and comment!

Jeff

Feb 28, 2018 03:11 PM #126
Rainmaker
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Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good evening Jeff Dowler -  Here is my entry

MY WINNERS, LOSERS, AND FUTURE MARKETING

Feb 28, 2018 05:24 PM #127
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hey Grant Schneider 

So glad you were able to get this done in time!. Thanks!

I'm off to read and comment!

Jeff

Feb 28, 2018 05:35 PM #128
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Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Hi Jeff, This has been a great challenge and I have enjoyed reading many of the entries. Here is mine.

Feb 28, 2018 07:06 PM #129
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Diana Zaccaro
Veterans Realty of Brevard - NOT just for Veterans! - Cocoa Beach, FL
Your Brevard County, Florida coastal connection!

Hi Jeff,

Thanks for a thought provoking contest. Just under the wire, here is my entry.

Marketing Efforts are a work in progress - Past, Present, Future

 

 

 

Feb 28, 2018 07:52 PM #130
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Thanks Debbie Reynolds  - it was a fun challenge to host and there are so many great ideas for others to learn from. Thank you for sharing your thoughts. Off to read and comment.

Jeff

Feb 28, 2018 08:21 PM #131
Ambassador
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hey Diana Zaccaro 

Great! Thanks, you have plenty of time. I look forward to reading what you have to say and share with us!

Jeff

Feb 28, 2018 08:22 PM #132
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Here we go, made it before the deadline, Jeff Dowler --

You Lose Some Before You Win!

Feb 28, 2018 08:39 PM #133
Rainmaker
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Pat Starnes, Brandon, MS
Front Gate Real Estate - Brandon, MS
Broker Associate, ABR, 601-278-4513
Feb 28, 2018 08:43 PM #134
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Lottie Kendall
Today | Sotheby's International Realty - San Carlos, CA
Serving San Mateo County and San Francisco

Well, Jeff, I didn't mean to leave this until now, but that's just how life is these days. Thanks so much for all you do to make Active Rain the great forum it is.

Here's my Marketing-the bad, the good, the future

Feb 28, 2018 09:38 PM #135
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Praful Thakkar  Thanks for sharing your marketing thoughts for the challenge and with plenty of time to spare! I will be taking a look soon!

Jeff

Feb 28, 2018 10:19 PM #136
Ambassador
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Pat Starnes, Brandon, MS 

Great job!! So glad you got it done in time. I look forward to reading what you have to share with us!

Jeff

Feb 28, 2018 10:27 PM #137
Ambassador
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Lottie Kendall 

Thanks for your kind words! And for your post for the marketing challenge, in plenty of time! I will be taking a look and commenting!!

Jeff

Feb 28, 2018 10:28 PM #138
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Anthony Kirlew
Fiscally Sound - Gilbert, AZ
Helping You Make Fiscally Sound Choices

My "last hour" submission..February Marketing Contest on Active Rain 

Feb 28, 2018 11:13 PM #139
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Anthony Kirlew 

I'm glad to see you were able to participate and in the nick of time!! I'm off to read and comment - sorry I could not get to it last night!

Jeff

Mar 01, 2018 07:40 AM #140
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