The Sedona Marketing Challenge
Part 1 - The Loser
When I first started as a real estate agent, I had spent most of my adult life in sales and also understood real estate well because I enjoyed watching the growth in the Southern California market from the late 1960's moving forward. I had opened new sales territories and offices and knew a lot about advertising and marketing from real world experience...on the job.
The Smart Phone/Tablet Market
So once I became an Arizona agent, I had many of the tools right off the bat. I never relied on my broker's website. I had my own domain along with a professional email address and account, from day one. Tech was really starting to take hold. Smart phones were coming into their own. Looking forward, smart phones would be the way we would be accessing the internet and for real estate, the listings we would be selling.
The app above, was the latest tool that would give you, the real estate agent, the edge in the market. I had a custom app built when smart phone internet access was about 2% of the market. Not only did I have to pay for the app development - there was a monthly fee as well. The app was in the Apple and Andriod stores but I didn't have one person using the app. The idea was that they would not leave once they signed up. It was the wrong application for the time. This leads me into Part Two.
Part 2 - The Winner
Every year, my website has evolved because technology has forced that hand. Another On the job experience watching how this tech was changing. But I always continued looking for that website that could easily transform from a large desktop application moving to a laptop or tablet app as well as a smart phone app. This is a responsive website. My current framework was developed by Virtual Results, but the content is all mine with a blue chip IDX Broker Platinum responsive platform. I keep my content fresh by reviewing the pages all the time and of course, creating blogs. I will bring blogs over from my site to ActiveRain and from ActiveRain to my site. I have about 15 different domains that will lead to different landing pages or calls to action.
My website is my address. No matter where I work, you can find me on SellSedona.com or Sedona-Lifestyle.com, LifeInSedona.com, or numerous other domains including my name - SheriSperry.com. I still keep my first domain, eSedona.biz and park it on my SellSedona.com account.
I also have a 404 error - custom link that will allow the user to get to a page if they have reached a broken link on my site. There are 6 options.
A client came to me who is in an upper level position from a well known tech company in Silicon Valley who saw my website and internet presence. He told me he was "impressed" with what he saw. ROI - One sale will pay for a minimum of 10 years of Internet website service.
Fortunately - this is my husband's domain. We have made 3 major changes in our website technology including a domain change as well as a brokerage change and all changes went very smooth with little effect on traffic to the site.
Part 3 - The Future
This year I have a couple of areas I want to break into. Videos and a higher
concentration on sub-division farming. This will include mailings that will
include - market reports and post cards. I will not take a scatter-
It will be concentrated and focused. I am also deciding on the best way for
What I learn now is learned through on the job experience. What works and
does not work. I use my knowledge and experience to develop wisdom to help
make the right marketing decisions.