Marketing Matters- Learning From What Works and What Doesn’t

Real Estate Broker/Owner with Atlanta Homes ODAT Realty - Love our Great City - Love our Clients! Buckhead - Midtown - Westside

Dear Readers -
Erika Rae Albert from Austin TX generously shared all of her Marketing plans with AR Members. Her materials are so important as an example.

She also stressed sticking with a marketing plan until you can truly analyze it.

Erika shares her experience and her best thoughts here in the 'Rain. She writes clearly. Her material is easy to review.

THANKS Erika Rae Albert, Austin Real Estate Expert!

Check out these other posts --- 

Dare Me              Prep Your Home Before Inspection

Embrace the Database         Understanding Comps

All the best - Lynn

PS  If I haven't thanked you personally for reading my Blog, let me do so right now! I really appreciate your stopping by and (perhaps) commenting! L.

Original content by Erika Rae Albert, Austin Real Estate Expert 651873

No matter what type of marketing you are doing, consistency is key.  My biggest losses have been a result of not keeping with whatever strategy I was implementing at the time.  I’ve done a handful of post card mail-outs that led to zero results.  These were usually just-sold cards that I mailed to the neighborhood surrounding the recent sale.  These were likely the only marketing materials I directed towards these people besides the possibility that they saw my sign.

just sold card milla circle austin texas


One such example is the post card pictured above.  I sent this after a listing on Milla Circle in Austin, Texas sold.  I spent $55.71 to send this to 57 individuals.  I minimized my costs buy only sending this to people who owned their home and bought it more than three years ago.     


Last year, I also made an extensive marketing schedule.  For each month, I determined specific marketing pieces that would go out to different groups: sphere of influence, past clients, my farm, etc.  Unfortunately, my execution on this was mediocre at best.  I definitely made sure to send HUDS and reminders about filing homestead exemptions to past clients, but I didn’t execute many of the mailers I had planned to.  Also, as you can see from my 2017 Marketing schedule, I did not track my results.


marketing plan 2017


An easy marketing strategy that has had favorable results in my business has been posting listings to craigslist.  I post my own listings to craigslist (with owner’s permission), and make sure to renew the postings often.  I also will post other agent’s listings with their permission.  I have obtained at least 5 clients this year from this free strategy. 

406 Arbor Ln Austin, TX 78745 craigslist listing 

Although I have zero tangible results from this marketing method, I still count it as a win.  Developing guides to local attractions and subject matters relevant to my community is a way to add value.  These guides cost approximately 23 cents per copy for printing.  I have distributed these types of publication at public places that are relevant to the content.  For example, I thumbtacked the Ultimate guide to the Barton Creek Greenbelt at one of the entrances to the trail.


ultimate guide to the barton creek greenbelt pg 1 ultimate guide to the barton creek greenbelt pg 2ultimate guide to the barton creek greenbelt pg 3


In 2018, I plan to tackle my marketing schedule again.  This time, I’m putting dates for preparation and execution of each marketing item in my chart.  I plan to also put all these dates in my calendar with reminders so that I actually execute all of the items!  This one is still a work in progress, but here is my 2018 marketing chart so far.


marketing 2018



Erika Albert
Austin Real Estate Agent
m: 512-779-7597
a: 9600 Great Hills Trail Suite 150W, Austin, TX, 78759
w:  e:




Comments (10)

Erika Rae Albert, Austin Real Estate Expert
E*Rae Realty - Austin, TX
Exceeding Expectations in Every Transaction

Lynn B. Friedman thanks so much for your kind words and continuous support!

Feb 05, 2018 08:05 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Lynn B. Friedman What a great reblog. Thanks for sharing and thanks for the introduction.

Feb 05, 2018 08:30 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Lynn the irony is that this varies from area to area and the expectations change as well, good for her, Endre

Feb 05, 2018 10:00 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Lynn B. Friedman ,

I missed this post from Erika Rae Albert, Austin Real Estate Expert ! Another dynamite post from a marketing maven that understands consistency in marketing is the key! Thank you for rebogging.

Feb 06, 2018 04:26 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for reblogging the post.  I missed reading the original one.

Feb 06, 2018 04:28 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Lynn B. Friedman - key point stick with a marketing plan until you truely analyze it. Erika Rae Albert, Austin Real Estate Expert has an in depth plan and some great ideas to try. 

Feb 06, 2018 06:01 AM
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Hi Lynn, thanks for introducing Erika Rae Albert, Austin Real Estate Expert. She did an excellent job on this post, as well as her marketing.

Feb 15, 2018 05:13 PM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

This isn't just a blog post, it's a motivater. Thanks fo the re-blog. Erika Rae Albert, Austin Real Estate Expert is one sharp cookie and we'll see her at the top!!!

Mar 08, 2018 08:24 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I’m really glad I have all of your Experiences collectively to learn from ion the blog. Sometimes, it does take a village. Thanks!

Mar 08, 2018 09:38 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Patricia Feager Motivation is a big part of what all of us do here including yourself! I’m highly inspired all the time over here!

Mar 08, 2018 09:40 PM