Dear Readers -
Erika Rae Albert from Austin TX generously shared all of her Marketing plans with AR Members. Her materials are so important as an example.
She also stressed sticking with a marketing plan until you can truly analyze it.
Erika shares her experience and her best thoughts here in the 'Rain. She writes clearly. Her material is easy to review.
THANKS Erika Rae Albert, Austin Real Estate Expert!
Check out these other posts ---
All the best - Lynn
PS If I haven't thanked you personally for reading my Blog, let me do so right now! I really appreciate your stopping by and (perhaps) commenting! L.
No matter what type of marketing you are doing, consistency is key. My biggest losses have been a result of not keeping with whatever strategy I was implementing at the time. I’ve done a handful of post card mail-outs that led to zero results. These were usually just-sold cards that I mailed to the neighborhood surrounding the recent sale. These were likely the only marketing materials I directed towards these people besides the possibility that they saw my sign.
One such example is the post card pictured above. I sent this after a listing on Milla Circle in Austin, Texas sold. I spent $55.71 to send this to 57 individuals. I minimized my costs buy only sending this to people who owned their home and bought it more than three years ago.
Last year, I also made an extensive marketing schedule. For each month, I determined specific marketing pieces that would go out to different groups: sphere of influence, past clients, my farm, etc. Unfortunately, my execution on this was mediocre at best. I definitely made sure to send HUDS and reminders about filing homestead exemptions to past clients, but I didn’t execute many of the mailers I had planned to. Also, as you can see from my 2017 Marketing schedule, I did not track my results.
An easy marketing strategy that has had favorable results in my business has been posting listings to craigslist. I post my own listings to craigslist (with owner’s permission), and make sure to renew the postings often. I also will post other agent’s listings with their permission. I have obtained at least 5 clients this year from this free strategy.
Although I have zero tangible results from this marketing method, I still count it as a win. Developing guides to local attractions and subject matters relevant to my community is a way to add value. These guides cost approximately 23 cents per copy for printing. I have distributed these types of publication at public places that are relevant to the content. For example, I thumbtacked the Ultimate guide to the Barton Creek Greenbelt at one of the entrances to the trail.
In 2018, I plan to tackle my marketing schedule again. This time, I’m putting dates for preparation and execution of each marketing item in my chart. I plan to also put all these dates in my calendar with reminders so that I actually execute all of the items! This one is still a work in progress, but here is my 2018 marketing chart so far.