This is my entry for the February contest .
Marketing that didnt work.
When I first started in real estate I used to farm some neighborhoods by knocking on doors and if they answered the door I would give them my business card. Most people were not home. I would only go in the mornings and when the weather was good. I did not just go to one neighborhhod. I went to many subdivisions. I did not get any business from this activity because I did not go to the same community. I should have been consistent.
I got my CRS soon after I got my license.
. We receive a magazine with a template for newsletter that we can personalize print and distribute .
I printed 5000 copies of the enwsletter at Staples and thought I would leave one at each house.
I also hired a person to help me .
The first neighborhhod we went to has about 400 townhomes. We left the newsletters in the door in the morning when it was sunny . It rained heavily in a couple of hours . All the newsletters must have got wet.
We went to another neigborhood of condos and distributed. I recived a call from the condo president in the afternoon saying , ' no soliciting'. It happened in another community as well.
I did not have any luck with this idea so stopped doing it.I realized I should mail out newsletters or post cards instead of dropping them off at the door.
Marketing that worked.
I used to host open houses all the time. I welcomed the neighbors . Sellers were happy that I would hold open houses . I got listings and buyers from name recognition because I advertised my open houses in newspapers. I have not held an open house in two years because there have been some incidents at open houses . I will hold an open house if sellers want me to do so but will make sure someone else is with me.
I do my marketing online these days and that does not cost me money. Active rain is a great place to post listings and market reports. Our posts remain online forever. Just this morning while I was writing this post I received a call from a person looking for a fixer upper.
Those who do not have a rainmaker account should consider it. Your posts will be read by consumers not just by active rain memebrs.
Future marketing plans.
I do not have too many plans to change anything. I will continue what I am doing. I might do videos . I have only used realbird and animoto to do slide show videos.