Sellers: Is Your Agent Showing You the MLS Printout for Your Listing?

By
Real Estate Agent with Cedaredge Land Company
http://activerain.com/droplet/59K9

For those readers that don't know, MLS stands for multiple listing service. Click on the link for more information. The MLS is the place that all agents go when they do a property search for a client. This is our number one tool for property information. It's very important for your agent to make a good MLS presentation. 

Sellers: Is Your Agent Showing You the MLS Printout for Your Listing?I work really hard for my sellers. I spend a lot of time talking with them to see what home features they feel are important, and of course as an agent, I have my own idea of what features need to be marketed to get the house sold. Sometimes you just have to trust your agent on this one. Regardless you want to make sure the MLS listing has an accurate and good description of your home that will help get it sold. The description is one of the things you want to check with your MLS listing. 

There is a process to getting your home on the market. There's the paperwork, and the marketing preparation which includes photographing the property. All of this has to happen before you can get your property on the MLS and out there for other agents and buyers to see. One of my pet peeves is dark, blurry or otherwise questionable photos. In this day and age of digital photography, there is no excuse for bad pictures.

Sellers: Is Your Agent Showing You the MLS Printout for Your Listing?You also want to make sure your agent has enough photographs to really show off your property. 

After the listing paperwork is signed and the photos are taken, it's time to get the property listing in the MLS. This takes time, and I want to make sure I have accurate information, and a great description of the house and property. You want to make sure your agent does, too. That's why you want to see a copy of the MLS listing.

When that process is completed, I have another person proofread what I've written. I have several pet peeves with MLS listings, and one of them is typos. I want to make sure the property presentation is professional, and typos aren't professional. 

After proofreading the property is then submitted and entered into our local MLS. Then I send a copy of the listing to my sellers. That way they can double check the information, and the pictures.  

As a seller you have every right to ask your agent for a copy of the MLS listing. This isn't some secret device that agents use and keep for themselves. 

Here's are some of the things you want to look for:

  • Sellers: Is Your Agent Showing You the MLS Printout for Your Listing?Check the pictures. Do they market the house and property well? Are they good quality pictures?
  • Are the directions easy to follow?
  • As I mentioned earlier...check for typos and any other property errors. 
  • Are the measurements correct? Are the room counts accurate?
  • How well does the property description describe your property?
  • Does the mapping feature (if the MLS has one) accurately show where the property is located?
  • Is the price correct? It doesn't happen very often, but I have seen misprints with the price. How about $1,900,000 instead of $190,000.

Knowing what I know now...I would want to see a copy of the MLS listing an agent has completed for my property. If you aren't happy with what you see...ask your agent to make changes and send you a revised copy. 

 

 

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Sharon Tara 02/09/2018 06:44 AM
  2. Gabe Sanders 02/16/2018 11:45 PM
Topic:
Home Selling
Location:
Colorado Delta County
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Tags:
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Ambassador
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Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

It's part of my service to send links to the MLS sheet (the agent version) and all live links to my sites and syndication sites.  I want them to see their house out there.  I want them to share those links.  More eyes on helps me.  Helps them.  I often look at listing and know the seller has seen none of it.

Feb 07, 2018 10:17 PM #45
Rainmaker
338,169
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Debbie, first off, this is a great way to present yourself at a listing appointment.

Your seller is informed of what to expect from you.

Second, I think sending them the listing from the MLS is important.

I always do that. They appreciate seeing how you present their property to the public. They can also catch any errors that you may have inadvertently included.

Feb 08, 2018 03:14 AM #46
Rainmaker
450,683
Terry McCarley
REMAX Realty Team - Cape Coral FL - Cape Coral, FL
REALTOR, SRES, CDPE - Cape Coral, FL

Congratulations on the much deserved featured post!  I also send the MLS listing to my sellers for review and approval.   More often than not they are happy however sometimes they want a couple changes which is fine with me.  I see so many sloppy listings on MLS I am absolutely sure the seller didn’t see it

Feb 08, 2018 05:03 AM #47
Ambassador
2,484,864
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Oh, I send it out too, Debbie! There is sometimes something that they want to substitute and oftentimes, it's the 'something' that made THEM buy that house. It's important for them to see that in the write-up. 

You see MLS listings out there (and we won't even bring up the photos!) that you are 100% sure the sellers never saw the listing!

Great post and congrats on the feature too!

Feb 08, 2018 06:20 AM #48
Rainer
246,230
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

Excellent topic to share, also very good replies. thanks for your time

Feb 08, 2018 08:56 AM #49
Rainmaker
90,649
Doug Cook
Coldwell Banker Brown Realtors - O'Fallon, IL
Better Service, Better RESULTS!

Great points, Debbie.  Drives me nuts when the map isn't even close to where the property is located.  It's easy to correct but I don't think some agents don't check their listings to see where the map is directing them.  

Feb 08, 2018 09:23 AM #50
Rainer
66,149
Anne Corbin
Fritz Realty LLC - Spotsylvania, VA
Serving Lake Anna & Central Virginia

Awesome!!! You hit the nail on the head. I despise poor MLS listings. It's critical to get a great first impression.

Feb 08, 2018 09:28 AM #51
Rainmaker
315,608
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

It seems so basic, yet reading the comments confirms that many agents have seen bloopers the sellers surely would have spotted, had their agents sent them a copy.

Feb 08, 2018 09:32 AM #52
Rainmaker
487,834
Lisa Friedman
Great American Dream Realty - Essex, VT
28 Years of Real Estate Experience!

It is amazing how many sellers have no clue how bad their MLS listings are. I always send a copy of the listing to my sellers immediately for their review.

Feb 08, 2018 09:56 AM #53
Rainmaker
615,088
Mary Douglas
United Country Ponderosa Realty, Red Feather Lakes, Colorado - Red Feather Lakes, CO
REALTOR, Red Feather Lakes, Colorado

Hi Debbie, this is a great post, and every seller should have the opportunity to review the MLS listing! I always send it. It's a good double check to be sure our marketing is correct and that it meets the sellers' expectations.

Feb 08, 2018 10:37 AM #54
Rainmaker
806,662
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"

Sometimes it's hard to believe the unprofessional presentation in the online or MLS listings .... savvy sellers would know to check it, but it's the others that you have to feel sorry for.  Agents should be required to do a better job for their clients.

Feb 08, 2018 11:16 AM #55
Rainer
6,036
Greg Stratman
RE/MAX Mountain West - Cedaredge, CO
Broker/Owner on the Western Slope

Completely agreed, Debbie!  As Greg and Kristi's personal assistant, I always make sure to send a link to the MLS as well as our website.  I also make it really easy in my verbiage for the client to provide feedback or changes (it IS their property, after all.)  I am the "professional photographer" for this team and have found that with a good eye, a good camera and a great photo editing program, I can make even pictures taken in poor lighting look infinitely better.  It's just a few extra minutes' time that makes the difference between "getting it done" and "excelling in client service".  Thank you for addressing laziness and thanks for posting!

Emily Wray--personal assistant

Feb 08, 2018 11:17 AM #56
Rainer
184,970
Jon Mahan
Real Estate Central - Charleston, WV
ABR Charleston, West Virginia Real Estate

Debbie,

 

    I've often said "if more sellers actually looked at their listing, they would be shocked"  Sellers, hold your listing agent accountable! 

Feb 08, 2018 12:58 PM #57
Rainmaker
1,957,732
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Yes Yes Yes!

I don't know why this needs to be out there...seems so obvious....but the pics I see in our local mls are evidence that this NEEDS to be out there!

Feb 08, 2018 01:19 PM #58
Rainmaker
1,397,684
Yolanda Cordova-Gilbert
Sitterle Homes - Richmond, TX
Sitterle Homes

Debbi,

 COngrats on the feature and it's great to see you on the rolls again! I hope you have a great week!

Feb 08, 2018 03:36 PM #59
Rainmaker
632,698
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

This is advice every seller should follow, Debbie! We always send a copy of the MLS sheet to our sellers. And like Cynthia Larsen it is the agent version so they can read the private remarks we include.

Feb 08, 2018 03:44 PM #60
Rainmaker
436,160
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

I don't think some agents send listings to the seller--which is a mistake!  If I was a seller, I would want to see the listing, check for spelling and description and make sure the flyers looked professional and  inviting.  Agents should be proud of their photography and marketing pieces and want to show them off...sadly, many really cheap out in this regard.

Feb 08, 2018 05:31 PM #61
Rainer
402,189
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Debbie,

Getting a second pair of eyes on the listing is always good early on. I once put in a listing late at night & noticed that the 1-bedroom had 3 bathrooms the next morning. Should have been the reverse. We are all capable of bloopers.

Feb 08, 2018 06:00 PM #62
Rainmaker
877,492
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great minds Debbie!  I always give my clients a link to their listing and have them preview it.  99% of the time they are thrilled.  Sometimes I need to tweak it a bit or add a missing feature.  It's so important to work together as a team to sell a home.  Great post!

Feb 09, 2018 03:43 PM #63
Rainmaker
880,063
Gloria Todor
Century 21 Absolute Realty - Media, PA
& Doug Durren (484) 431-3686 in SE PA

Debbie, It is always good as the seller agent to send out a copy right after it is uploaded for the seller's review and feedback.  It is a great way to keep them informed and for them to see what the public will see.  

Feb 19, 2018 11:20 AM #64
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