Branding Moments: The Label Was Stunning, As Was The Wine!

Services for Real Estate Pros with Napa Consultants

In the real estate world of brands, there are  beautiful brands that perform and are true to their message. And then there are those who disappoint!  This true of all business brands in general, some are authentic and some are not.  Here is an example of a wine that had a stunning label, and the wine is memorably delicious.


Just before the Christmas holidays, our local Von's had an amazing wine sale!  If you bought 6 bottles of any wine, you would get an additional 33% off with your club card.  We are big fans of Brunello wines.  


There were two choices and we chose this one based on the aesthetics.  We loved the color of the label as well as its simplicity.  It turned out that his wine was given a 95 out of a 100 rating by critics.  And the moment we swirled it in our glasses, we knew this was a winner.


Here is a brief description of Brunellos from Wikipedia: In Montalcino the name Brunello evolved into the designation of the wine produced with 100% Sangiovese. In 1980, Brunello di Montalcino was awarded the first Denominazione di Origine Controllata e Garantita (DOCG) designation and today is one of Italy's best-known and most expensive wines.  


Here are the words, of James Suckling a wine expert:

Wonderful aromas of ginger, plum, lemongrass and ripe berry. Full body and silky tannins with a depth of fruit and a long, long finish. A fantastic wine for the vintage. Can age this, but delicious already. Better than the 2010.


We highly recommend this wine, and we are hoping that Von's has a similar sale in the near future.


Cheers, Ron & Alexandra





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Written by Ron & Alexandra Seigel-




ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 


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Ben DeHaven
Haven Realty & Investments - Winter Haven, FL
Proudly serving Winter Haven & Lakeland, Florida

I'm guilty of buying wine because I like the label. Glad you found a good one!

Feb 07, 2018 08:25 AM #1
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Ben DeHaven thank you for your comment, somehow in our universe guilt and wine do not mix.  We really enjoy drinking wine.  A

Feb 07, 2018 08:30 AM #2
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I am the same, I have purchasesome wine because of the label.  My wife is good at that in Napa with her girls trip, I like red and she likes white so she gets my by the label   lol.


Feb 07, 2018 08:40 AM #3
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Ron and Alexandra- I too love the classic simplicity of the label! And so happy that it did not disappoint. h

Feb 07, 2018 08:56 AM #4
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

Off the subject, but I was just at my local wine store. They had a wine I love that usually sells for around $40 a bottle. They had a batch that was Kosher blessed and they put it on sale (because the holiday had long passed) for $7.77 a bottle. I had to buy a new wine frig for all the bottles I bought.

Feb 07, 2018 08:58 AM #5
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jeffrey DiMuria 321.223.6253 Waves Realty love that you had to buy a new frig for all the paid for itself!  Thank you for your comment.  A

Feb 07, 2018 09:15 AM #6
Patricia Feager
Selling Homes Changing Lives

Ron and Alexandra Seigel 

How interesting. The label is striking! The ingredients for the wine sounds delicious. I can tell you are in the right business and you know quality when you see and taste it.


Feb 07, 2018 11:24 AM #7
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

I'm surprised at just how pretty the label is considering it's as simple as it is. Glad to hear the wine was a winner too!

Feb 07, 2018 12:33 PM #8
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thank you very much for sharing your experience and your wine recommendation.

Feb 07, 2018 01:22 PM #9
Nick & Trudy Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

Often old world branding believes simplicity is best, along the lines of less is more I guess. Glad it turned out to be as good as you hoped.

Feb 07, 2018 02:16 PM #10
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

What a classy looking bottle . Your recommendation is good enough for me A

Feb 07, 2018 03:28 PM #11
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I often witness amazing to see wonderful labels, with equally wonderful contents to match the environment in which they dwell.  Brand and product enjoying a perfect marriage.

Feb 07, 2018 04:51 PM #12
Erika Rae Albert, Austin Real Estate Expert
E*Rae Real Estate Group- Powered by eXp Realty LLC - Austin, TX
Exceeding Expectations in Every Transaction

I'm guilty of purchasing many different types of things due to great design in packaging.  Sometimes the product is good, sometimes not so much.  Glad this one checked both boxes.

Feb 07, 2018 05:00 PM #13
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

You had me at italy. We don't get the great Brunellos in Oklahoma City.

Feb 07, 2018 05:03 PM #14
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning A.

As you are aware I'm not a wine expert like you and Ron.   Exactly ,why I rely on you two when I go in search of one to try

Feb 08, 2018 02:19 AM #15
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

The labels often get me, as I don't know the differences in the wines, so I choose the ones that appeal to me.

Feb 08, 2018 06:10 AM #16
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

We can attest to the taste of this one. It's all you say, and possibly more. ;) 

Feb 08, 2018 09:15 AM #17
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD , it is what we call a hell yes!  A

Feb 08, 2018 09:26 AM #18
Yolanda Cordova-Gilbert
Sitterle Homes - Richmond, TX
Sitterle Homes

Ron and Alexandra Seigel Ok, you have decided my wine for tonight I bought one at Costco on my run on Tuesday. We too love Brunello's. I will have to look at this one. I hope you have a wonderful weekend and thanks for the tip!

Feb 09, 2018 09:45 AM #19
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