Use word pictures to sell your Portsmouth, NH house

Real Estate Agent with RE/MAX Shoreline New Hampshire & Maine
An old Chinese proverb says “One Picture Worth Ten Thousand Words”. However when selling a house, well constructed ads and sentences can be just as valuable.  Here’s how we use word pictures to sell your Portsmouth, NH house.


Think for a moment about some of the real estate ads you’ve read recently. Do they all sound alike,? For example, do they overuse tired words and phrases like: “won’t last long”“motivated seller wants to move soon”, and others. What do words like these say to you as a home buyer? They say nothing to me and do not make me want to explore that home further.

Portsmouth, NH homes for sale

Now contrast the usual ad with one that reads like this: Headline: “Dynamic Woodland-view Ranch” followed by this copy:“Rural-area serenity goes with this custom residence nicely set on two acres. This large, well-maintained home matches all your needs in one package. 4 bedrooms, 3 baths. The attraction is immediate when you approach this home via its private drive. For a real get-away, you have the advantage of the main-level master suite with jetted tub. If you are looking for a way to live truly “green,” the workable, practical fireplace provides a way to keep the thermostat turned to low.”

Read more at New Hampshire Maine Real Estate 

Posted by

Jim Lee , REALTOR®, Certified Residential Specialist (CRS)  RE/MAX Shoreline

100 Market St., Suite #200, , Portsmouth, NH 03801 Phone: (603) 431-1111 x3801

Visit New Hampshire Maine Real to search homes, get Seacoast area information, and find out how great living on the New Hampshire and southern Maine Seacoast really is.


Follow RealtorJimLee on Twitter

Comments (1)

Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Well done Jim. I'm so often put off by the words used in listings.

I don't know who they think they are kidding. I prefer something a little closer to reality when I'm reading about a potential new home.

Feb 09, 2018 01:43 PM