Just a pop of red

By
Real Estate Agent with Atlanta Communities 303302

I recently sold my rental home and had spent an entire month getting it ready to show. The last touches were to place a red tea pot on the stove top, a red metal bird on a shelf, and put up a picture of mine with a little red boat. What a difference these items made!

In thinking about why these items made the home show so much better, I decided that in a relatively bland space, these red treasures attracted the buyers eye. The blandness of the space otherwise would have given buyers nothing to really focus on. Secondly, the red color was a very warm color. With the weather getting colder, this color brought about a feeling of warmth.

In the summer I will be using a cooler color, maybe teal, to help buyers subconsciously find a cooling respite from the Summer temps. Its all about subtle marketing. Similar to making sure the listed home is inviting all the way from the curbside into the home.

Good agents realize that selling a home is so much more than just putting a sign in the yard to sell a home. They know that even the subtle changes in a home can make the difference.

For more information on this topic, check out the den Boer Homes pod cast site here.

Posted by

I write about daily life as a Realtor in the Towne Lake Community in Woodstock Georgia.

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Home Selling
Location:
Georgia Cherokee County
Groups:
Active Rain Newbies
Realtors®
Out Of The Box!
Almost Anything Goes
Diary of a Realtor
Tags:
marketing
color
den boer

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainmaker
4,219,000
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Good morning, Peter den Boer we all know "the eye buys" and the smallest change can make a great difference.... red will do it!!

Feb 09, 2018 04:17 AM #1
Rainmaker
2,603,876
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker

Good moorning Peter. It is the subtle things that make the big diffference. Enjoy your day!

Feb 09, 2018 04:39 AM #2
Rainmaker
2,967,630
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Peter. What a great story. You're right that color can contribute to feelings and that selling is subtle too. Congratulations.

Feb 09, 2018 05:10 AM #3
Rainmaker
3,552,716
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I have said for years that it is the little things that make sales happen

Feb 09, 2018 08:44 AM #4
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
625,186

Peter den Boer

MBA,GRI, Associate Broker, Realtor
Ask me a question
*
*
*
*
Spam prevention

Additional Information