Sellers: Is Your Agent Showing You the MLS Printout for Your Listing?

Reblogger Sharon Tara
Home Stager with Sharon Tara Transformations

As a professional home stager I've helped many homeowners prepare their home for sale. I always follow up by checking the mls photos once the home is listed.

It's so disappointing and frustrating when I see that the listing photos are not as good as they should be after all our hard work to create visual and emotional appeal.

Sometimes it's the lighting or angle, and sometimes it's what the agent has chosen to feature. Even when a professional photographer is used there can still be issues.

I highly recommend to all my sellers that they review their listings and take responsibility for how their home is marketed.

Here is a great post written by Debbie Laity on the subject.

Original content by Debbie Laity

For those readers that don't know, MLS stands for multiple listing service. Click on the link for more information. The MLS is the place that all agents go when they do a property search for a client. This is our number one tool for property information. It's very important for your agent to make a good MLS presentation. 

Sellers: Is Your Agent Showing You the MLS Printout for Your Listing?I work really hard for my sellers. I spend a lot of time talking with them to see what home features they feel are important, and of course as an agent, I have my own idea of what features need to be marketed to get the house sold. Sometimes you just have to trust your agent on this one. Regardless you want to make sure the MLS listing has an accurate and good description of your home that will help get it sold. The description is one of the things you want to check with your MLS listing. 

There is a process to getting your home on the market. There's the paperwork, and the marketing preparation which includes photographing the property. All of this has to happen before you can get your property on the MLS and out there for other agents and buyers to see. One of my pet peeves is dark, blurry or otherwise questionable photos. In this day and age of digital photography, there is no excuse for bad pictures.

Sellers: Is Your Agent Showing You the MLS Printout for Your Listing?You also want to make sure your agent has enough photographs to really show off your property. 

After the listing paperwork is signed and the photos are taken, it's time to get the property listing in the MLS. This takes time, and I want to make sure I have accurate information, and a great description of the house and property. You want to make sure your agent does, too. That's why you want to see a copy of the MLS listing.

When that process is completed, I have another person proofread what I've written. I have several pet peeves with MLS listings, and one of them is typos. I want to make sure the property presentation is professional, and typos aren't professional. 

After proofreading the property is then submitted and entered into our local MLS. Then I send a copy of the listing to my sellers. That way they can double check the information, and the pictures.  

As a seller you have every right to ask your agent for a copy of the MLS listing. This isn't some secret device that agents use and keep for themselves. 

Here's are some of the things you want to look for:

  • Sellers: Is Your Agent Showing You the MLS Printout for Your Listing?Check the pictures. Do they market the house and property well? Are they good quality pictures?
  • Are the directions easy to follow?
  • As I mentioned earlier...check for typos and any other property errors. 
  • Are the measurements correct? Are the room counts accurate?
  • How well does the property description describe your property?
  • Does the mapping feature (if the MLS has one) accurately show where the property is located?
  • Is the price correct? It doesn't happen very often, but I have seen misprints with the price. How about $1,900,000 instead of $190,000.

Knowing what I know now...I would want to see a copy of the MLS listing an agent has completed for my property. If you aren't happy with what you see...ask your agent to make changes and send you a revised copy. 

 

 

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Office: (970) 856-3173

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Topic:
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Live Free or Die
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New Hampshire - Real Estate and Life in The Granite State!
Advice for Sellers
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Rainmaker
2,688,837
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Thank you for resharing this...I did not see the original post!

Feb 09, 2018 07:05 AM #1
Rainmaker
1,956,021
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Kristin Johnston - REALTOR®  Well worth sharing. I cannot imagine not checking my mls listing if I were selling. Based on the pics I see, I'm guessing many are not doing it.

Feb 09, 2018 07:09 AM #2
Rainmaker
591,196
Jim Lee
RE/MAX Shoreline - Portsmouth, NH
Portsmouth NH Realtor, Portsmouth, NH

And not just photos; often the written descriptions are poorly written as well. We always send our sellers a copy of their MLS listing and ask them to review it for accuracy and make suggestions. 

Feb 09, 2018 07:24 AM #3
Rainmaker
3,549,174
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I deliver a copy of the Listing agreement the next day along with the MLS copy to make sure we I have it all right.

Feb 09, 2018 07:47 AM #4
Rainmaker
1,143,590
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Great post chosen here, Sharon Tara ... as Debbie Laity speaks to an important issue. We're increasingly more dependent on pictures as real sources of information, instead of words. You really decrease your chances of sales success if the photos and images are poor ... or short in supply.  

Gene

Feb 09, 2018 10:28 AM #5
Rainmaker
542,242
JL Boney, III
Coldwell Banker - Columbia, SC
Columbia, SC Real Estate

I missed this post the first go around, so thank you for sharing it. This is good advice for sellers. I email a copy to my sellers once pictures are online so they can review and let me know how they feel.

Feb 09, 2018 10:37 AM #6
Ambassador
2,182,980
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

Hi, Sharon...thank you for sharing this post. 

I'm hoping to create more seller awareness. I think it's important to let them know they have every right to see the MLS listing and other online marketing. I can't believe in this digital day and age, that I still see listings with bad pictures or hardly any pictures at all. It's so important to make a good online impression. 

Feb 09, 2018 10:40 AM #7
Rainmaker
1,956,021
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Jim Lee  It's always a good idea to have the sellers review the listing!

William Feela  Great idea! I like that you do it in person.

Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi  Another thing that frustrates us stagers is when we consult on a home already on the market and the agent doesn't update the photos after the staging. I've run into this more times than I should have.

JL Boney, III  Getting feedback from the sellers is a great idea. I can't imagine selling a house and not being involved in the marketing photos....at the very least reviewing them.

Debbie Laity  My pleasure! Happy to pass this along. It's important to keep sellers informed. It's shocking just how often we still see such horrible listing photos.

Feb 09, 2018 01:36 PM #8
Rainmaker
1,924,062
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I would be very disappointed to see a well staged home, but poor pictures that don't show off the home well.

Feb 10, 2018 06:19 AM #9
Rainmaker
1,956,021
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Brian England  Doesn't make much sense, and yet it happens. Frustrating!

Feb 10, 2018 08:25 AM #10
Rainmaker
2,551,261
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Sharon Tara and thanks for the reblog on this great subject by Debbie.  Make it a great day!

 

Feb 10, 2018 08:40 AM #11
Rainmaker
1,956,021
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Will Hamm  Hope you have a lovely day and weekend!

Feb 10, 2018 08:47 AM #12
Rainmaker
3,481,020
Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Sharon, it is important to share the MLS listing with the Sellers, and do with each one of my listings.  You never know what you may have missed.

Feb 10, 2018 09:31 AM #13
Ambassador
1,552,175
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I too missed the  original post. Argh. Bad photos and poorly written marketing details drive me bonkers. I do send them links to all of the sites where we have marketed their property. I'm always proud of our presentation and want them to see it. D 

Feb 10, 2018 11:35 AM #14
Rainmaker
1,956,021
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Joan Cox  I would think that sellers would expect to see it and would ask if not presented to them. But, you just never know.

Debb Janes EcoBroker and Bernie Stea JD  Drives us all bonkers! I can't believe some of the listings I see!

Feb 11, 2018 01:51 PM #15
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Rainmaker
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Sharon Tara

New Hampshire Home Stager
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