Hi Active Rainers,
Below is an infographic for content we've previously shared (some folks find it easier to absorb content this way - think "visual learners"). The entirety of the original post can also be found below the image.
As always, we'd love to hear your thoughts!
by Andy Coffaro
Recent reports have stated that the average opt-in rate is about 1.95% (Sumo.com, 2017). This means that for every 100 visitors to your real estate website, 2 or more should be signing up to join your list.
A huge barrier to capturing real estate leads is hoping visitors will fill out multiple lead capture prompts asking for their info.
Not anymore. PropertyMinder now has a lead capturing tool that doesn’t require visitors to register.
Here’s how it works:
- Homeowners enter their address into the lead capture prompt
- Their address is recorded and you get an instant email alert
- Address in-hand, mail them a CMA or stop by to personally greet them
While you’re getting familiar with our new tool (click here to request to see it in action - or try it out for free), check out just how critical capturing new leads is for your real estate business along with other revealing industry stats.
63% of companies say their biggest marketing challenge is generating leads.
80% of marketers say their lead-gen efforts are only somewhat effective.
Only 22% of businesses are satisfied with their conversion rates.
#1 benefit of marketing automation is generating more quality leads.
(Pepper Gloable, 2014)
70% of businesses utilize automated marketing or are about to.
20% increase in sales via nurtured leads vs. non-nurtured.
(Demand Gen Report, 2014)