5 Ways To Connect With Home Sellers & Buyers On Facebook.

By
Services for Real Estate Pros with PropertyMinder, Inc.
http://activerain.com/droplet/59LJ


Howdy Active Rainers,

Addicted to Facebook? You're not alone. 
Instead of mindless scrolling, aimlessly perusing, and merely "reacting" on the social media giant - why not make the most of your time there?

With that said - we're back again with another infographic, based on previously featured content geared toward polishing and perfecting your marketing on Facebook.

Enjoy and Happy Friday!
- Tim

 


Original Content:


by Andy Coffaro

PropertyMinderMarketing

The New York Times recently reported that the average user spends about 50 minutes per day on Facebook.

To put that in perspective, the publication stated, “It’s more time than people spend reading (19 minutes); participating in sports or exercise (17 minutes); or social events (four minutes). It’s almost as much time as people spend eating and drinking (1.07 hours).”

Guess who else is spending nearly an hour per day on the world’s biggest social media platform?

Your future homebuyers and sellers are, of course.

With your potential clients constantly interacting with Facebook both on desktop and mobile, here are five of the best ways to connect (and even stay connected) with them on the social media giant.

 

  1.            Tell Them About Yourself

We’re going to assume you already have a published Facebook business page right now (and if you don’t, we can easily help set that up for you).

Go back and look at your “About” tab. You’ll want to make sure everything is up to date, including phone number, business address, and hours of operation.

More importantly, show your audience the niche you specialize in by using the real estate (pun intended) offered to you in the “Short Description” and “Long Description” sections. Then make sure your email address and website are correct just below.

In a perfect world, your short and long descriptions will be so engaging and enticing that your readers will contact you.

Bam! Now you have new (and very warm) leads.

 

  1.                        Call to Action Button

Having a clear call to action button in your header image is a great way to funnel folks directly where you want them.

Here’s a nice example by the popular brand, Dollar Shave Club. You can see the call to action button labeled “Sign Up,” which then places new email addresses into their CRM for future direct marketing.

The button could also say “Learn More,” which takes people directly to your website or custom landing page.

The call to action is entirely up to you; just make you have one.

 

  1.                        Video, Video, Video

Video is an incredibly powerful way to connect with clients on Facebook.

This is especially true when you’re promoting a new listing either through a Facebook post or ad. If potential homebuyers in your area are scrolling through their timelines and see a vibrant, gorgeous, and creative video promoting your listing, it greatly increases the chances they’ll engage with your content.

If the video is especially amazing, your leads may feel inclined to share it with their friends and family on Facebook, thus helping to spread the word even more.

 

  1.                        80/20 Rule

Once your Facebook page is looking spiffy and people are following you, always remember the 80/20 rule: Give them good, relevant, and engaging content 80% of the time that simply helps them in some way. Use the other 20% of your Facebook posts to promote specific listings or your business.

By using 80% of your posts to help and educate your audience, they’ll be much more receptive the rest of the time when you market to them directly.

 

  1.                        Respond as Quickly as Possible

When folks comment on your posts – whether it’s a video, link to an article, a new listing – try to respond as quickly as you can.

You’ll get notifications on your mobile device, so keep an eye out for everything from questions to disgruntled readers. By responding to them quickly, you’ll come across as a real estate agent who truly cares about her or his client’s needs and pain points.

Utilizing Facebook to connect with new homebuyers and sellers should be a no-brainer when it comes to your marketing efforts. From capturing new leads to promoting current listings, it’s easily one of the most effective ways to take your business to the next level.

 

More marketing advice can be found on our featured Tip Of The Week Archive page.

 

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Topic:
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Groups:
Active Rain Newbies
More Referrals: Strategies & Tips on Getting More Referrals
Rainmaking - Internet Marketing Strategies
Internet Lead Generation-How Best To Capture Your Audience
Facebook Fridays
Tags:
listing
listing agent
listings
selling homes
sell
list
facebook
social media
social media marketing
facebook marketing
facebook tips
social media tips
social media tip
facebook fridays

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Rainmaker
553,777
Carla Freund
Keller Williams Preferred Realty - Apex, NC
Raleigh - Cary Triangle Real Estate 919-602-8489

Great advice and time to spruce up the pages!

Feb 11, 2018 04:57 AM #11
Rainmaker
155,454
Mary Jo Quay
Remax Results - Edina, MN

This means I have more work to do. Good post. 

Feb 11, 2018 04:16 PM #12
Rainmaker
286,189
Brenda J. Andrew
ULTIMA REAL ESTATE - Corpus Christi, TX
Professional Realtor in Corpus Christi, TX

Thanks for the tips!  They are very useful and I for one, appreciate your expertise!  Have a great day!

Feb 12, 2018 07:04 AM #13
Rainmaker
335,147
PropertyMinder (AccelerAgent)
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

You're welcome, Emily Medvec! Yep, balance is definitely key! Thanks for swinging by. :) - Tim

Feb 12, 2018 10:45 AM #14
Rainmaker
335,147
PropertyMinder (AccelerAgent)
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

Glad we could inspire you, Shirley Coomer - Tim 

Feb 12, 2018 10:46 AM #15
Rainmaker
335,147
PropertyMinder (AccelerAgent)
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

No problem, Paul McFadden! - Tim 

Feb 12, 2018 10:46 AM #16
Rainmaker
335,147
PropertyMinder (AccelerAgent)
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

You're welcome, Todd & Devona Garrigus! Sometimes having default responses at your beck and call that you can customize to individual emails can help with the quickness. Do you have a CRM message library you currently use? We just updated ours for professionals that work with us. If you're interested in seeing what we have first-hand, please let me know! - Tim

Feb 12, 2018 10:48 AM #17
Rainmaker
335,147
PropertyMinder (AccelerAgent)
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

Thanks, Jeff Dowler! You are absolutely right, too. - Tim 

Feb 12, 2018 10:49 AM #18
Rainmaker
335,147
PropertyMinder (AccelerAgent)
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

Maureen Bray Portland OR Home Stager ~ Room Solutions Staging - we wish the same thing, and it's made us more conscious and aware of what we put out there, too! - Tim

Feb 12, 2018 10:50 AM #19
Rainmaker
335,147
PropertyMinder (AccelerAgent)
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

You're welcome, Laura Cerrano! Happy to help. - Tim 

Feb 12, 2018 10:50 AM #20
Rainmaker
335,147
PropertyMinder (AccelerAgent)
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

So true, Carla Freund - spring sprucing is just around the corner! - Tim

Feb 12, 2018 10:51 AM #21
Rainmaker
335,147
PropertyMinder (AccelerAgent)
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

You got this, Mary Jo Quay! And thanks! - Tim 

Feb 12, 2018 10:51 AM #22
Rainmaker
335,147
PropertyMinder (AccelerAgent)
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

You're welcome, Brenda J. Andrew! Thrilled we could help out - you have a great day (actually - make that week), too! - Tim

Feb 12, 2018 10:53 AM #23
Ambassador
618,135
Paul McFadden
Paratex - Seattle, WA
Pest Control, Seattle, WA.

Thanks!

Feb 12, 2018 11:52 AM #24
Rainmaker
39,795
David Wright
Benchmark Realty, LLC - Brentwood, TN
Real Estate Refined

Tim this is an excellent article on steps of making Facebook work for users posting to customers and clients. With the new Facebook rules changes last month we can add to the mix Audience Participation or engagement. Facebook now decides on our reach based on the not seen views but how much viewers engage with you. No engagement = very little reach. This is why Facebook Friday’s are so important giving us an opportunity to help fellow realtors with weekly engagement. Thanks for sharing

Feb 12, 2018 01:31 PM #25
Rainmaker
335,147
PropertyMinder (AccelerAgent)
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

You're very welcome, David Wright! Thanks for swinging by, and for the Facebook rule update - which seems to be constantly evolving, thus making it even more imperative to take note, stay a step ahead of the game and do everything in our power to polish and perfect our marketing presence. - Tim

Feb 12, 2018 01:43 PM #26
Rainmaker
90,355
Goran Utvic
606 Homes LLC | Chicagoland Brokers Inc, Chicago IL 60656 - Chicago, IL
We Buy & Sell Chicago Houses Fast

Thank you for sharing these great tips

Feb 12, 2018 05:28 PM #27
Rainmaker
335,147
PropertyMinder (AccelerAgent)
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

You're welcome, Goran Utvic! Our pleasure. - Tim 

Feb 12, 2018 05:31 PM #28
Rainmaker
1,700,822
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Boosting on FB is relatively cheap and does drive traffic to our listings !

Feb 24, 2018 06:40 PM #29
Rainmaker
335,147
PropertyMinder (AccelerAgent)
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

We can't agree more, Michael J. Perry! - Tim 

Feb 26, 2018 10:53 AM #30
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