Ready, Aim, Fire | Hit The Target | Keep Shooting | Always Have Amo !

By
Managing Real Estate Broker with RE/MAX Executive Realty 104763
http://activerain.com/droplet/59NY

Ready, Aim, Fire, and you’ll hit your target market.  Direct mail marketing is target marketing that all begins with a Free Market Analysis.

 

One listing call could result in many transactions when additional mailings are prepared. Marketing should continue until the after the closing, and the agent announces “Meet Your New Neighbor” with the final postcard mailing.

 

When the agent limits the mailings to a Free Market Analysis, there are opportunities that are left for others to secure.  The Free Market Analysis opens the door for new business, but the door closes quickly if “Just Listed, Sale Pending and Meet Your New Neighbor” postcards do not follow to complete that marketing journey. 

 

I’ve included the three postcards that were prepared for me today, and there’s one more sale pending postcard coming.  Sale pending postcards are mailed when all inspections are finished, and there is a fully executed purchase and sales agreement.

There will be 1,500 postcards mailed, and many of them will be mailed to the same homes.  That’s very powerful marketing. When no one else mails or they do it sporadically to save a few dollars, my postcards send the message that we are the only agents moving property in town.

I’m hoping “all agents” in Franklin MA pay close attention to the money they spend!!  I’m the only agent who mails the “Sale Pending” postcard, and most agents who DO mail only use the “Just Listed” postcard. 

Marketing costs money and to eliminate a step is equivalent to handing another agent a nice piece of business.  I want to make sure we are the agents who get the call!!!

Posted by

       

Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-520-9881

www.todarosellsfranklinma.com

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2018 Barbara Todaro

                               All Rights Reserved

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Rainmaker
2,588,295
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Barbara Todaro, my marketing GURU,  one again you are right on target with your suggestions.

 

Feb 12, 2018 01:13 PM #1
Rainmaker
4,267,705
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

keep mailing those postcards, Will Hamm .... when you cut back on marketing, you're handing your competitors a listing.... remember that... 

Feb 12, 2018 01:15 PM #2
Ambassador
3,306,650
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

BarbaraT- this is what you mean when you say "Market Like You Mean It." 

Way to go!!!

Feb 12, 2018 01:16 PM #3
Rainmaker
4,267,705
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Kathy Streib we have business coming in, and I won't miss a beat because of it... I want to hear the agents bitch because they have too much to do.... until that happens, we go full force.

Feb 12, 2018 01:18 PM #4
Ambassador
2,710,453
Paul S. Henderson, REALTOR®,CRS,
RE/MAX Professionals. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

This represents another fine marketing piece or actually pieces that you put together to win the battle. You always aim high and you never miss your target Barbara Todaro 

Feb 12, 2018 01:29 PM #5
Rainmaker
4,267,705
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

thanks, Paul S. Henderson, REALTOR®,CRS, it's a battle everyday..... ready, aim, fire....

Feb 12, 2018 01:57 PM #6
Rainmaker
657,463
Nick & Trudy Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

That is a very clever move, continuous branding, repetition, as you say they see so many cards from you they think you are the only person selling real estate.

Feb 12, 2018 02:38 PM #7
Rainmaker
4,267,705
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Nick & Trudy Vandekar, 610-203-4543 perception becomes reality in the real estate business..... and it's so easy to create that perception....

Feb 12, 2018 02:40 PM #8
Rainmaker
1,388,189
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Hi Barbara, I do believe that you have once again inspired the topic for my weekly newsletter.

I love the idea of "meet your new neighbor." Do any of the new buyers object to that, or are they all happy to have an introduction to the neighbors?

I'd love it if someone had told us our new neighbor's names. I think. They're strange people.

Feb 12, 2018 03:18 PM #9
Rainmaker
4,267,705
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Marte Cliff oh, good.... I love it when that happens.... and new homeowners never object to "meet your new neighbor"..... I never list a name....just the address.

they love their photos taken in front of their doorway....and they give us permission in writing to market with those photos... 

Feb 12, 2018 03:40 PM #10
Rainmaker
2,157,875
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

As always, you present outstanding marketing materials and ideas, Barbara!

Feb 12, 2018 06:14 PM #11
Rainmaker
4,267,705
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Thanks, Myrl Jeffcoat ...I hope there are agents who get some use of those ideas...

Feb 12, 2018 06:20 PM #12
Rainmaker
950,137
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Always have amo!  I love that. 

Feb 12, 2018 07:48 PM #13
Rainmaker
2,439,928
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Barbara.

Marketing costs money and to eliminate a step is equivalent to handing another agent a nice piece of business.

That says it all, nothing else to add

Feb 13, 2018 03:11 AM #14
Rainmaker
4,607,367
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thank you very much, Barbara, for sharing some of your successful marketing practices.

Feb 13, 2018 03:52 AM #15
Rainmaker
2,762,568
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Targets and bullseyes...no strangers to the Todaro team !

Feb 13, 2018 05:50 AM #16
Rainmaker
3,006,688
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Barbara. You do this sooooooo well. I am always taken by your dedication and consistency

Feb 13, 2018 07:04 AM #17
Rainmaker
557,083
Carla Freund
Keller Williams Preferred Realty - Apex, NC
Raleigh - Cary Triangle Real Estate 919-602-8489

Barbara, these are great. I started updating my marketing photos online with "Carla Did it again". It's a difficult thing because I'm really not one to brag about myself (my kids are a different story ) but, I realized that we need to let people know when we're doing a good job so they know who to use.

Feb 15, 2018 07:15 AM #18
Rainmaker
4,267,705
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Carol Williams can't win if you're shooting blanks!

James Dray never miss a beat...

Roy Kelley I enjoy doing that...

Feb 15, 2018 07:25 AM #19
Rainmaker
4,267,705
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Sally K. & David L. Hanson and that's just like Sally and David... 

Sheila Anderson it's actually called "doing my job'....I'm the marketing agent...

Carla Freund I like that.... and you should continue to beef up your statements to reflect your successes...."PEOPLE LIKE TO DO BUSINESS WITH SUCCESSFUL PEOPLE"

 

Feb 15, 2018 07:27 AM #20
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