Ask An Ambassador: Is ActiveRain A Waste Of Time Or Is It GIGO?

By
Real Estate Agent with RE/MAX Elite 513.520.5305 www.LizTour.com SAL.2002007747

 The ActiveRain watercooler/Q&A section recently had a question about the many missing Rainers that have passed the 500,000 point milestone.  Where did they go and why?

The answers are varied.  Agents come and go.  Business reasons.  Personal reasons.  Out of the business reasons.  Life happens.

Some people find value in the community, some don't. 

The sharing of knowledge is topnotch and there's no shortage of people that can point to this community and state "ActiveRain is WHY I'm still a real estate agent today.  Without it I would have failed years ago!".

I've gained expertise here on niche marketing, SEO, escalation clauses, setting up and maintaining a Wordpress site, and plenty more.  I have more tools than I ever had before that help me help my clients.

Now what ActiveRain is to me today is different than it was 8 years ago.  I put a lot less "social" into this social media platform now then I did when I started.  I blog daily, I may or may not leave a handful of comments.  I no longer get the shakes if I don't get a full quota of points for maxing out my daily comments.

Why the change?  It's the double edged sword of ActiveRain.  What I learned here has made my life busier.  More potential home buyers and sellers means I have to be even more ruthless with my time.  It was always bad as a dual career agent, but as time has rolled on I have to continually evaluate:  Is my time in the Rain productive or a waste?  How do I maximize my involvement here?

IMO ActiveRain operates on a GIGO (Garbage In Garbage Out) principle.  We get out of this community what we put into it.

If we chose not to engage with the community, we MAY get some positive results from our blogging, but there's a strong chance we miss what we could have gained from the collective community's knowledge.

If we're just here for the SEO, the SEO power of ActiveRain ebbs and flows (and management has made it clear that SEO is NOT their primary goal for the site).

I've been here long enough to hear "Blogging doesn't work to gain business" about a bazillion times.  And that is a true statement FOR THAT PERSON.

Pick your poison: 

  • there's not enough blogging going on to get found
  • the quality of the posts isn't adequate
  • the topics don't attract consumers

GIGO.  Without change, ActiveRain IS a waste of time for that person.

If on the other hand you listen to the advice repeated often in this community, you'll recognize the strategies you need to build your business.

For me, what I needed to hear years ago was "niche blogging".  That's what works for me.  I cover patio homes, condos, new construction, subdivisions, etc.  I get specific with data or news because I KNOW that is what area consumers look for, and providing that information is something the big portals DO NOT DO. 

Need identified.  Need met.  Phone rings.

Rinse, lather, repeat. 

Ultimately you have to decide what you want from this community and adjust your activities accordingly. 

If you want to build your business, the tools are here. 

You want the social aspect?  That's here too. 

And sometimes what you want, just might not be here, and then it's time to make the hard choices as to how you spend your time.  And that's why you don't see many folks with big point totals.  Choices. 

My choice?  I'm still here.  I've got a closing in the morning on a ranch condo.  How did the seller find me?  Blogging about their subdivision.

 

Until next Tuesday, just Ask An Ambassador if you need help!

Bill of Liz and Bill aka BLiz

 

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Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  LizSpear@Go-Concepts.com

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Rainmaker
3,386,259
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Bill,

We appreciate how you take your role of Ambassador and live up to it completely! I love the GIGO abbreviation as it so applies. I've been here since 2008 and my blogging on my niche market has proven to be quite successful. I've trained the residents to read my posts and they love that I work diligently on selling our community. Numbers don't lie and my market share steadily has risen. I don't want every listing and love the positionI'm in to pick and choose.

Feb 14, 2018 06:28 AM #16
Rainmaker
839,678
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

One can earn million AR points by ans just YES or NO as some have done.

Social media is an incremental thing. Every business or entity has it to get the Google juice. Only quality blogs are worth reading.  Top agents have their own way to attract customers. Internet is just one of the avenues.

Feb 14, 2018 07:26 AM #17
Rainmaker
2,258,428
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Living of life consists of so many dyanmics that remain for the most part subjective making the point of how unique we really are. Do as one sees fit

Feb 14, 2018 07:32 AM #18
Rainmaker
116,313
Ben DeHaven
Haven Realty & Investments - Winter Haven, FL
Proudly serving Winter Haven & Lakeland, Florida

Keep up the great work! I need to step my game up.

Feb 14, 2018 07:45 AM #19
Rainer
93,527
Susan Hale
Re/Max Realty of Defiance,Inc. - Defiance, OH
Re/Max Northwest Ohio Realtor

I was curious to know the GIGO meaning before reading your whole post. Got out my handy texting dictionary to look it up.  As I read your blog though you identified it.  Great post. 

Feb 14, 2018 08:30 AM #20
Rainmaker
542,342
JL Boney, III
Coldwell Banker - Columbia, SC
Columbia, SC Real Estate

If you are willing to figure out what works and put fourth the effort, then it's always a good thing. If you make up your mind from the start that blogging is not worth it, then it won't be.

Feb 14, 2018 09:22 AM #21
Rainmaker
314,915
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Congrats on closing another transaction from your blog!

Feb 14, 2018 09:58 AM #22
Ambassador
902,969
Mike Frazier
Carousel Realty of Dyer County - Dyersburg, TN
Northwest Tennessee Realtor

Liz and Bill, I would not be half the Realtor I am now if I hadn't stumbled onto Activerain.

Feb 14, 2018 11:22 AM #23
Rainmaker
1,449,655
Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC
Waters Realty of Brevard, LLC - Rockledge, FL
... a small office, delivering big service!

Agree 10%. Like that "lather, rinse, repeat" concept.

Feb 14, 2018 11:31 AM #24
Rainmaker
449,352
Pat Starnes, Brandon, MS
Front Gate Real Estate - Brandon, MS
Broker Associate, ABR, 601-278-4513

Niche marketing definitely works. I'd have several calls directly from my neighborhood posts. I need to write more of them!

Feb 14, 2018 11:47 AM #25
Rainmaker
275,018
Marti Steele Kilby, CRS
Steele Group Realty - La Mesa, CA
Broker/Owner, San Diego, CA

I have definitely earned business through blogging and learned so, so much from many of the people here.  I'm not so consistent lately, but always appreciate the time spent here.  Thanks to everyone and Happy Valentine's Day 

Feb 14, 2018 11:56 AM #26
Rainmaker
1,379,304
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

When you said the statement "Blogging doesn't work to gain business" was true for the person who said it, it reminded me of a Henry Ford quote: "Whether you think you can or you think you can't - you're right."

 

 

Feb 14, 2018 12:42 PM #27
Rainmaker
632,698
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

AR is a community. We can use it for fun, for education, for support, for networking to generate business. GIGO, I love it!

Feb 14, 2018 01:12 PM #28
Rainmaker
655,051
Cynthia Larsen
Safe Haven Realty - Cotati, CA
Independent Broker Serving Sonoma County, CA

I'm in escrow right now after a multiple offer situation, all because I learned about escalation clauses here on Active Rain. California doesn't have them!

Feb 14, 2018 01:17 PM #29
Rainmaker
551,563
Sharon Kowitz
Fonville Morisey-CRS-SRES-ABR-GRI-E-Pro-CREN Cary, NC - Cary, NC
Cary, NC Relocation Specialist ~ Buying or Selling

Thank you for the updated notes on why some 500,000 point agents drop out.

From our area i see several top AR people are either not in bussiness or slowing down getting ready to retire. 

I am still here and active in the Raleigh, Durham & Chapel Hill area of NC! 

Feb 14, 2018 01:50 PM #30
Ambassador
3,267,689
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

BLiz- you are a great example of putting niche marketing to good use!  We're all here for different reasons and I do believe that for the most part, you get out of it what you put in. 

Feb 14, 2018 04:09 PM #31
Rainmaker
254,325
Joyce Godwin, Realtor, CRS
14257 FM 2920 #115 - Tomball, TX
RE/MAX Elite Properties

Good explanation of a lot of different things. Thanks. I’ve been inactive on AR for two or three years; and revisiting it now, I’m surprised and a bit sad not to see some of those people that were very much the “regulars.” Glad to see you’re still here as I always enjoyed and gained info from your posts. Thanks again.

Feb 14, 2018 06:37 PM #32
Ambassador
2,702,565
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Anytime I have an hour I try to come read enough to learn something.  I get in the habit of spending a little time here daily and then I get slammed again.  That sometimes happens because I'm here.

Feb 14, 2018 07:35 PM #33
Ambassador
1,553,080
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

We also believe a Niche is what sets us apart as the experts. And, anything perceived as a  small segment, instead of the largest net, isn't on the radar of the big sites. Or  many other agents. Great post, Bill. D 

Feb 15, 2018 06:39 AM #34
Rainmaker
738,045
Thom Abbott
MyMidtownMojo.com |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

Well said my friend. I need to spend more quality time here blogging. 

Well, that and my two other sites. UGH!

 

Feb 16, 2018 03:11 AM #35
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