The answers are varied. Agents come and go. Business reasons. Personal reasons. Out of the business reasons. Life happens.
Some people find value in the community, some don't.
The sharing of knowledge is topnotch and there's no shortage of people that can point to this community and state "ActiveRain is WHY I'm still a real estate agent today. Without it I would have failed years ago!".
I've gained expertise here on niche marketing, SEO, escalation clauses, setting up and maintaining a Wordpress site, and plenty more. I have more tools than I ever had before that help me help my clients.
Now what ActiveRain is to me today is different than it was 8 years ago. I put a lot less "social" into this social media platform now then I did when I started. I blog daily, I may or may not leave a handful of comments. I no longer get the shakes if I don't get a full quota of points for maxing out my daily comments.
Why the change? It's the double edged sword of ActiveRain. What I learned here has made my life busier. More potential home buyers and sellers means I have to be even more ruthless with my time. It was always bad as a dual career agent, but as time has rolled on I have to continually evaluate: Is my time in the Rain productive or a waste? How do I maximize my involvement here?
IMO ActiveRain operates on a GIGO (Garbage In Garbage Out) principle. We get out of this community what we put into it.
If we chose not to engage with the community, we MAY get some positive results from our blogging, but there's a strong chance we miss what we could have gained from the collective community's knowledge.
If we're just here for the SEO, the SEO power of ActiveRain ebbs and flows (and management has made it clear that SEO is NOT their primary goal for the site).
I've been here long enough to hear "Blogging doesn't work to gain business" about a bazillion times. And that is a true statement FOR THAT PERSON.
Pick your poison:
- there's not enough blogging going on to get found
- the quality of the posts isn't adequate
- the topics don't attract consumers
GIGO. Without change, ActiveRain IS a waste of time for that person.
If on the other hand you listen to the advice repeated often in this community, you'll recognize the strategies you need to build your business.
For me, what I needed to hear years ago was "niche blogging". That's what works for me. I cover patio homes, condos, new construction, subdivisions, etc. I get specific with data or news because I KNOW that is what area consumers look for, and providing that information is something the big portals DO NOT DO.
Need identified. Need met. Phone rings.
Rinse, lather, repeat.
Ultimately you have to decide what you want from this community and adjust your activities accordingly.
If you want to build your business, the tools are here.
You want the social aspect? That's here too.
And sometimes what you want, just might not be here, and then it's time to make the hard choices as to how you spend your time. And that's why you don't see many folks with big point totals. Choices.
My choice? I'm still here. I've got a closing in the morning on a ranch condo. How did the seller find me? Blogging about their subdivision.
Until next Tuesday, just Ask An Ambassador if you need help!
Bill of Liz and Bill aka BLiz