The Plan to Save Real Estate with

Real Estate Agent with Big Block Realty 858.232.8722 CA BRE# 01261476



Don't Dream Of A Great Career, Work For It!


Greg Hague originally started the STOP ZILLOW campaign that evolved into The Plan To Save Real Estate, which we crowd funded into Buyer Hunt; taking back ownership of our listings and the buyer leads they generate. Stop Zillow


"People crack me up (and scare me with how literal they are), they don't seem to understand the power of a great subject line or tag-line. Do we need to save real estate? Not really, but we do need to recover the ownership of our listings and the buyer leads they generate. Why would you let someone take them from you, then sell them back to you and 12 of your competitors? We are the experts so why aren't we educating the public? Why have we allowed non-real estate entities to speak inaccurately (but effectively) for us?" TJN


Greg visited our Mail-Right Podcast in 2017: CHECK IT OUT HERE: 

PODCAST #117: The Plan To Save Real Estate 



"The Plan to Save Real Estate has progressed further and faster than we imagined. The website and agent/consumer smart phone app launched February 19, 2018.

I believe you'll find it to be the most effective, least expensive tool ever for attracting quality buyers." Greg Hague.
What we're doing has nothing to do with the MLS or its rules. Our first notification advantage to attract buyers to agents does not require or suggest agents delay submitting homes to MLS beyond the suggested time, usually 48 hours from listing. 
Buyer Hunt
Checkout the creativity, technology, and power of this model to help agents attract more buyers, sell listings faster, and end our dependence on third party websites like Zillow. Stop Stop Zillow
                                                                    Our First Commercial! Stop Zillow Stop Stop Zillow Stop Zillow Stop Zillow


Jason E. Gordon  

Greg Hague is an ActiveRain



Greg Hague


 For a free brochure emailed to you, please simply contact me through my ActiveRain Profile.





Posted by

Thomas J. Nelson
REALTOR®, CRS, RCS-D, CDPE, e-Pro, Certified Military Home Specialist, Luxury Home Specialist, Author, Keynote Speaker and  Podcast Host 

Serving Coastal San Diego from Carlsbad to Coronado, Downtown, Balboa Park Area,
La Jolla/UCSD & Mission Bay Park Areas
I Offer Rebates to Veterans
& Active Duty

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(858) 232-8722
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RCS-Divorce     Southern California Chapter of Certified Residential Specialists (CRS)

Disclaimer:  Nothing in this blog article is to be construed as legal advice, tax advice, medical advice or financial advice.  For legal advice see an attorney.   For tax advice, health or financial advice see a tax attorney, certified public accountant, or other qualified professional.

Comments (16)

Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Thanks for spreading the news!  I'm really looking forward to this app & site and removing my listings from the other portals!

Feb 22, 2018 08:26 PM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets

Me too Ryan Huggins - Thousand Oaks, CA Greg will be back on our Podcast in March and despite some thick as bricks negative agents, I'm getting lots of interest, dare I say support.

Feb 22, 2018 08:31 PM
Ryan Huggins - Thousand Oaks, CA

Glad to hear that!  I'll have to check out that podcast, let us know when it airs.

Feb 25, 2018 06:20 PM
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I love this, Thomas - keep up the good work!

As I mentioned, my team was impressed as we deal with this every day - calls from buyers who did a search ZTorR and have been inundated with other agents phoning them. I feel so sorry for the ones who don't have agents, who are searching for information and are offered erroneous information.

You couldn't be more right with your comment, "Do we need to save real estate? Not really, but we do need to recover the ownership of our listings and the buyer leads they generate."

Feb 22, 2018 09:28 PM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets

Thank you for your support and comments Debe Maxwell, CRS I was impressed with this too, which is why, like Ryan Huggins - Thousand Oaks, CA I invested in this last year during the crowd funding...I'm backing the chance for change. We all win if this takes root.

Feb 23, 2018 04:45 AM
Raymond E. Camp
Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

Good morning Thomas,

The site would probably be a Godsend, except for the greedy ones and the fact that many do not update their listings.

Make yourself an astonishing day.

Feb 23, 2018 03:53 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets

Well their local MLS will help control the status and since it's agent ownership, the greedy can only be greedy with themselves.

Feb 23, 2018 04:42 AM
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

Now this is exciting and I am quite intriqued. 

How do you overcome the objection sellers net more if exposed to a larger market, particularly in a fast moving, sellers' market where properties sell almost immediately?  And, if homes are sold off MLS, so to speak, how is the offer of compensation handled?  PS  Will listen to the podcast in a few moments.

Feb 23, 2018 05:52 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets

These are not off MLS necessarily, but can be posted here 48 hours pre-MLS as most MLS rules state, you have 48 hours from signed listing contract to required posting in the MLS (may vary per state). However, in CA, I can delay it with a CAR standard form as long as the seller and I like and agree to. It's adding to their exposure, not reducing it.

Feb 23, 2018 11:01 AM
Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Thomas,

Not a bad idea, although the name is a bit unfortunate. The general public may get a weird image in their head or worse, not associate it with real estate.

Feb 24, 2018 06:59 PM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets

Name = Dörte Engel 

I feel it's more real estate than "Zillow"

Feb 24, 2018 09:10 PM
Kimo Jarrett
Cyber Properties - Huntington Beach, CA
Pro Lifestyle Solutions

Unfortunately, there are many real estate brokers and agents who haven't a clue about optimizing their business or comprehending the value of their assets.

The listing agents own the listing but because they post their listing on the MLS, they abdicate their ownership and thus lose control over their listing. So, now comes along companies like Zillow who SELLS the MLS to add their listings to the Zillow website with or without any compensation because I don't know.

However, had the MLS rented the listing to Zillow for a fee, paid daily, they could have compensated the broker and agent for their proprietary property which could have been used to reduce the cost of the transaction or provided funding for additional marketing costs, like staging or repairs.  

Perhaps as our industry evolves, brokers and agents will discover the value of their assets and monetize it, optimize it and utilize it to its maximum value. That's just my perspective, however, if I'm wrong, I'd appreciate your response. 

Feb 25, 2018 01:29 AM
Thomas McCombs

Rent the listings to Zillow;  what a great idea!


Feb 25, 2018 06:27 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets

Well said Kimo Jarrett NAR could use your thought leadership.

Feb 25, 2018 06:41 AM
Doug Cook
Coldwell Banker Brown Realtors - O'Fallon, IL
Better Service, Better RESULTS!

Interesting concept.  Great job with the commercial.

Feb 25, 2018 06:02 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets

Thank you, come join us!

Feb 25, 2018 08:26 PM
Lindsay Reagan, Realtor
Bowen Realty - Wellington, FL

Love the idea!  In my area to get 10% of Zillow share it has gone to over $1,000.  Sickening!  But there are people fighting to buy these spots

Feb 25, 2018 03:55 PM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets

Those agents should consider: If your main source of business is Zillow leads, Zillow owns your business, not you. Thanks for your support Lindsay Reagan, Realtor 

Feb 25, 2018 08:26 PM
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

There are numerous threats to real estate in the works.

Your concept is one that may help.

I will be interested to hear how it is working.

Feb 26, 2018 06:52 PM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets

Participation is better than observation John Wiley 

Feb 26, 2018 06:53 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Wow, how did I miss your post, Thomas? Sounds intriguing - will have to listen to the podcast!


Feb 27, 2018 07:44 AM
Bill Hays

The name "Buyerhunt" has been around awhile. Here is a post from 2006.

and some more perspective from a post by an agent Greg actually had a marketing event with in 2017.

I think Jason and several agents bring up some valid points in this post....the 2017 marketing event with Jason is one of the reasons I couldn't continue down the SZ campaign road...

We shall see!!

Feb 27, 2018 01:48 PM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I'd have to know more details but my initial response is why not give every potential buyer equal access to new listings at the same time?

Feb 27, 2018 08:20 PM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets

Simply put; It's the Apple effect and quite effective.

Feb 27, 2018 09:31 PM
Drew Meyers
Geek Estate - Seattle, WA
Drew Meyers

How do you get buyers to find this new app? How do you get listing agents to upload a listing within 60 minutes of a listing agreement? Massive, massive chicken and egg challenge to the value proposition on both sides.

Mar 12, 2018 10:40 PM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets

Same way we got the MLS noticed. The value proposition is easy, it sells itself on the benefits to both. Getting the word out is more of the challenge; but like anything else, we're doing it one agent at a time and through massive marketing efforts. You can start by trying it yourself and spreading the word.

Mar 13, 2018 06:56 AM
Mike Kelly,CRS,CIPS
The MJKelly Team - Santa Rosa, CA
"One of Sonoma County's Natural Resources"

I gave an hour talk to a room of "pre-licensing" students taking a California "principles" class. They asked what they could be doing now that would help their business in the future. Since they are all unlicensed I told them they could do any manner of things. Start following and reading our stories here on "AR" but I also told them to start compiling their data-base. I asked how many came from the area and 80% raised their hands. I told them they all went through school here in the County, grew up, family, friends, etc. Let EVERYONE know you become licensed as SOON as it happens. If they know what company they will be going with then starting planning notes, cards, stationary, postcards on a massive scale. Then always remember, "You list to last!" in our business. 

Apr 16, 2018 06:12 PM
HOMEiZ.COM Real Estate Technology
HOMEiZ.COM - Agoura Hills, CA
The Real estate social network

In platforms like, Zillow, Redfin, Homesnap and now this app ,there is absolutely nothing personal to the agent about these platforms that gives the consumer a feel for local knowledge and expertise.The ability to build relationship with an agent over time is where the real estate industry is going.It makes the process upside down and makes the agent more important to the buying & selling process, than just having 3 million listings on a portal.

May 13, 2018 05:57 PM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets

LOL is going? It's always been there. I'm 19 year working by referral for one reason: relationships. is a tool, it's not a relationship product. The relationship is there long before the tools are required.

May 14, 2018 03:53 PM
HOMEiZ.COM Real Estate Technology is a tool for what? To find listings? To eliminate Zillow? Trulia? Redfin? Homesnap? Do you have any idea how much money those portals spent to have the eyeballs? Real estate = Social.The word “Social” is the most appropriate word to define the real estate industry. According to the data, no other industry posts more to social networks than real estate professionals. So, if real estate agents are social by nature, and the general public is clearly intrigued by real estate, why this industry dose not have its own social network like linkedin or Facebook caliber? This industry needs its own social network, in the magnitude platforms like Linkedin, Facebook. Where agents can have their own home where they can invite their clients and not to spread themselves all over the net, in places that have nothing to do with real estate.This is where we come in.HOMEiZ. A platform that gives agents their new home where NAR with their failed.

Coming soon.

May 20, 2018 11:14 AM