Are You Advertising Your Listings on Facebook Marketplace?

By
Real Estate Broker/Owner with Garrigus Real Estate CalBRE# 01844442/01844441

Are You Advertising Your Listings on Facebook Marketplace?

I came across an ad on Facebook sporting another real estate coach and the various ways they advise their clients. This particular coach may just get my business because they suggested something that I hadn't even considered: Facebook Marketplace for advertising my listings!

How could this be? I've familiarized myself with every possible way to market my client's homes for sale. But I guess there's a first time for every thing.

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Now mind you, we've used Facebook advertising for awhile now. It works well, if you tweak it right, and focus on what works instead of trying to own the world with every ad campaign. And I've also used Facebook Marketplace. We have used it mainly for personal reasons, like selling used exercise equipment or whatever. But for a listing?

So I tried it......

I advertised my listing on Facebook marketplace..... and wouldn't you know, I received an inquiry on the listing, through the Facebook Marketplace ad, in about two hours! That's fantastic!

I may be overly excited about this one inquiry. It could have been by complete chance that I got that quick of a response, but in this business I will explore any advantage I can muster up. I'm going to continue to use it for now, simply because it just showed that it can work.

But I am very interested to hear back from my ActiveRain community and see how many of you have used or not used Facebook Marketplace? If you have used it, do you like it, or do you have any complaints?

Posted by

Todd & Devona Garrigus

Broker / REALTORS®

951.490.3698 | Direct for Todd
951.490.3683 | Direct for Devona

www.GarrigusRealEstate.com
CalBRE# 01844442/01844441

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Show All Comments
Rainmaker
186,228
Kevin Vitali
EXIT Realty Beatrice Associates - Middleton, MA
Helping Massachusetts Home Buyers and Home Sellers

Todd & Devona Garrigus an inquiry is an inquiry!

Feb 21, 2018 11:43 AM #1
Rainmaker
468,731
Michael Eisenberg
eXp Realty - Bellingham, WA
Bellingham Real Estate Guy

Facebook advertising is working for lots of people, glad the marketplace workd for you,

Feb 21, 2018 11:46 AM #2
Rainmaker
389,264
Jill Murty, Realtor - Orange County, CA
Sunset Properties, Powered by Movoto - Laguna Niguel, CA

That's really neat!  I'm also interested in knowing if it was fluke or an essential part of a marketing campaign. 

Feb 21, 2018 01:22 PM #3
Rainmaker
3,263,935
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I have posted my blogs that advertise my listings, but had not tried the Marketpkace for listing. I will give it a try though.

Feb 21, 2018 02:53 PM #4
Rainer
482,347
Bruce Kunz
C21 Solid Gold Realty, Brick, NJ, 732-920-2100 - Howell, NJ
REALTOR®, Brick & Howell NJ Homes for Sale

HI Todd & Devona Garrigus. I'm not familiar with Facebook Marketplace and will be looking into it.

Thank you for sharing!
Bruce.

Feb 21, 2018 04:01 PM #5
Ambassador
2,330,955
MichelleCherie Carr Crowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

I had tried the marketplace once, but forgot to keep using it. Your post has reminded me of this being another option for advertising! Thank you!

Feb 21, 2018 04:48 PM #6
Rainmaker
802,162
Ritu Desai
Samson Properties - Ashburn, VA
Virginia Realtor-Fairfax/Loudoun/PW-703-625-4949

I do advt marketplace but mostly rental listings. I have received inquiries but nothing has converted.  I think this will suppress Craigslist years from now.

 

Feb 21, 2018 05:00 PM #7
Rainer
174,014
Mary Jo Quay
EXP Realty - Minneapolis, MN
I Move You Home

There's always more to learn, don't think it was a fluke.  Hope it converts. 

 

Feb 21, 2018 06:18 PM #8
Rainmaker
736,474
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Mach1 Realty Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

I have not used it but will check it out. Thank you for sharing.  I just started advertising on Facebook and have had a lot of views which is what I want initially.

Feb 21, 2018 06:35 PM #9
Rainer
553,750
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Todd & Devona,

Thank you for sharing that success story.

Feb 21, 2018 08:12 PM #10
Rainmaker
592,884
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

I've used it and received some inquiries but not a sale. I'm probably not consistent enough because I don't have enough listings.

Feb 21, 2018 08:26 PM #11
Rainer
633,294
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH
CRS

Facebook Marketplace? I never tried it, however I did boost posts and advertise in regular FB pages, not with much luck

Feb 22, 2018 03:58 AM #12
Rainmaker
689,333
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Carolina Life RealEstate & Relocation 919-602-8489

I have tried it and did get inquiries.

Feb 22, 2018 04:45 AM #13
Rainer
75,859
Jillian La Rocque
St Thomas, VI

I would say facebook marketing is a must in this age.  You have a very wide market at your disposal.  In addition, you can advertise at a very cheap rate as opposed to traditional mediums.  Better yet, users located in the US can be very targetted in the audience they wish to see a particular property or properties in a particular category.  Just one caveat, do not make all your posts about properties. Mix it up with inspirational posts and practical/resourceful information.  Those new to this can take a look at our facebook page here:

 

https://www.facebook.com/MilleniaRealtyDominica/.

 

If any of you need advice on what tools can be useful to real estate agents such as boosting of posts to specific audiences, using automation and RSS feeds to allow you to spend less time on facebook but keep your page updated, etc. feel free to message me. 

Feb 22, 2018 06:46 AM #14
Ambassador
4,390,429
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

I've certainly heard about Facebook Marketplace but haven't use it yet. Glad to here you got an inquiry - that's impressive that quickly and perhap it will become something more. Will be interested to hear what others say.

Jeff

Feb 22, 2018 08:35 AM #15
Rainmaker
612,440
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

Thank you for sharing your experience with FB Marketplace.  I know people who use it to buy other things but never considered it for real estate.  I am off now to check it out. 

Feb 22, 2018 09:05 AM #16
Rainer
428,412
Edward Gilmartin
CRE - Boston, MA

I have used Facebook Market place to buy a bicycle and search for cell phones...Did not know you could advertise real estate on it.

Feb 22, 2018 09:42 AM #17
Rainmaker
599,795
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I haven't used it for listings. WIll try it--it's free and another way to get the word out there!

Feb 22, 2018 09:47 AM #18
Rainmaker
401,635
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

FB offers many different ways to market.

I will look into Marketplace.

Thanks

Feb 22, 2018 11:28 AM #19
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