How To Excel In Marketing And Flourish With High Trust Relationships

Reblogger Roy Kelley
Education & Training with Realty Group Referrals 16766

Marketing is about meeting someone’s needs and wants as well as meeting your own.

Original content by Ron and Alexandra Seigel

Marketing today is one of those complicated subjects, which has now become even more incomprehensible in the age of the Internet. The simple and fundamental truth of the essence of marketing has been forgotten and ignored. One of our favorite marketing authors, Peter Drucker, said it simply:


"The aim of marketing is to know and understand the customer so well, the product or service fits him and sells itself."


We would add that in order  to excel at marketing one must to know who they are as an individual and if they are a good fit in their chosen arena of real estate.   Here is an example:


When I (A) joined Ron in his commercial real estate practice, I suggested listing large high-rise office buildings. My logic was based on the knowledge that we could service these accounts just as well as any other company.


After meeting with several of the owners or managers, we understood that these Class A high-rise buildings were owned by pension funds, or unions. These institutions specified that their buildings were listed by national commercial real estate brands. These people made their decisions by committee. The bottom line was: we were not a fit for them, nor were we committee fans.  This was not the place for us to flourish and bloom.


We would not characterize this or any other marketing attempt that did not yield the intended results as a failure. We were both raised with the philosophy that what others may refer to, as “failure,” is in fact a stepping-stone to success and not an opportunity to make less of oneself.


"Follow effective action with quiet reflection. From the quiet reflection will come even more effective action."  Peter Drucker


The winning marketing strategies come from honestly examining and strengthening what is working and dropping what is not working. What has always worked for us in life and in business is developing high trust relationships both personal and in business.


The formula is simple. Find out what is needed and wanted by the individual or company. Then  express what you need and want. If your needs match, the relationship blooms and becomes a high trust relationship.  If not, part amicably.  Both of you are in the wrong soil!


There are no hard feelings, no bridges to burn. It makes life so much simpler.  And one day, you just may be a match. It happened to us.  When the high rises ran into difficulty in leasing their now empty opulent bank spaces on the ground floors of their buildings, they reached to us to lease them.  Even their committees agreed, we were the best for the job.


The future in successful marketing will continue to be about developing high trust relationships. The person who has the most high trust relationships will be the most successful and will flourish and bloom.


It really is that simple. Marketing is about meeting someone’s needs and wants as well as meeting your own.


This is an entry in Jeff Dowler's February Challenge

Written by Ron & Alexandra Seigel-




ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Can you state how you are different and better than your competition in under 30 seconds? Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  You should be able to answer each of the following questions in about 20-30 seconds (the time frame of a short elevator ride):  What do you do? - How do you do it?  -  How are you different?   

Watch the video above to see and hear how we do it. 


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Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH

Love this quote!!!

"Follow effective action with quiet reflection. From the quiet reflection will come even more effective action."  

Peter Drucker

Apr 17, 2018 03:47 AM #1
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Roy,
This is a good choice for a reblog.  R&A always have great advice. 

Apr 17, 2018 03:57 AM #2
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for reblogging the post. I missed reading the original one 

Apr 17, 2018 04:00 AM #3
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Not every listing fits every agent...wise agents know the difference.

Apr 17, 2018 04:29 AM #4
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Roy Kelley,

What a great post to re-blog of Ron and Alexandra Seigel! They make such a valid point. You have to know your skill set and match it appropriately to a client. You have to learn to say no when its not a good fit!

Apr 17, 2018 04:32 AM #5
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Please be sure to leave comments at the original blog by Ron and Alexandra Seigel

Apr 17, 2018 04:44 AM #6
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks for the re-blog, Roy.  Some great thoughts by Ron and Alexandra in their post.

Apr 17, 2018 05:17 AM #7
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Thank you so much for taking the time to re-blog this post. Wishing you a wonderful day.

PS.  We both enjoyed the Steve Berry book you recommended.  A

Apr 17, 2018 06:49 AM #9
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hi Roy, we are such fans of R and A - both personally and professionally. This post is such a great example of how they really "get" the importance of positive relationships in business. D 

Apr 17, 2018 08:02 AM #10
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

I haven't heard it put quite like that. I enjoyed this post, Roy. Thanks for the reblog.

Apr 17, 2018 07:00 PM #12
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thank you very much for your comments. It is always good to hear from you.

Apr 18, 2018 03:52 AM #13
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs
Latitude Observatory Volunteer Trainingobservatory
The Gaithersburg Latitude Observatory is an important part of the City's history. Observatory Park celebrates that history and tells the story of the stargazing work that went on there for nearly a century, helping with global latitude measurements. The Community Museum is seeking volunteers to staff events that are held at the Observatory throughout the year. Training will take place on Monday, April 30, from 6:30 to 9:30 p.m. Pre-registration is required. SSL hours are available. Click here for details.
Apr 23, 2018 03:46 AM #15
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