The Many Hats of a REALTOR®

Real Estate Technology with ReminderMedia

Have you ever read a description for a job you really wanted, only to scroll to the bottom and see a subtle disclaimer that explains that your day-to-day duties may be different from the above description? In which case, you have the option to not apply, and move on to the next job, or, you could face the challenge of the unknown, and ready yourself for what the job may or may not entail. The real estate industry presents many unknowns and requires agents to wear many different hats throughout their daily professional lives.

Marketer: Whether marketing themselves or your home, getting the word out about various needs is a major part of a real estate agent’s job. This might include sending out print marketing materials to prospects, maintaining a solid social media strategy, handing out business cards, and maybe even dabbling in augmented reality. There are endless marketing methods, and a large part of an agent’s job is learning these skills, and effectively applying them to grow their business.

 Therapist: Buying a home, selling a home, or renting a property are all exciting adventures, but they also tend to build up a lot of stress in people. This is common and understandable, but agents are often the ones who carry some of the weight. Negotiating a tough deal, trying to sell a less than desirable home, or dealing with high-pressure deals requires an agent to offer their emotional support to clients.

Stager: Staging a home is a vital aspect to putting your home on the market. While depersonalizing is equally important, having some sense of a lived-in home is important to the sale. In some cases, this may not entail an entire redecorating job, but even subtle changes go a long way. More often than not, these interior responsibilities require some creativity on the agent’s end.

Photographer: Listing photos can be make or break in a house hunter’s search. A listing without adequate photos might mean a potential buyer moves on to another ad. This is why in the game of house hunting, it’s up to the agent to either take on the job themselves or to hire a photographer who’s up for the task. High-quality pictures are often the first impression for buyers, and a REALTOR® is there to make this a golden opportunity to wow prospects.

All-around real estate juggler: From the very first meeting with a client to signing the closing contract, the REALTOR® is there for it all. They work you through financial situations, give you interior decorating advice, fill you in on the industry jargon, and ease your mind throughout this exciting, yet time-consuming process.

A REALTOR® works in all types of weather and takes those anxious calls at all hours with a smile on their face. Their job description doesn’t stop at real estate, and the hats they wear one day may differ from the ones they wear the next. All in all, a successful agent will always go above and beyond to ensure the client’s experience is the best it can be.

Comments (2)

Roy Kelley
Realty Group Referrals - Gaithersburg, MD

This is very good information to share with your prospective clients.

Feb 21, 2018 08:57 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

You should use your blog settings to create an automatic signature for your blog. Readers want to see your contact information.

Feb 21, 2018 08:57 AM
Luke Acree

Thanks Roy! I will!

Feb 21, 2018 09:48 AM

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