Real estate marketing winners, losers and everything in between.

By
Real Estate Broker/Owner CA#01772851 HI#RB21268

ActiveRain has a contest this month about what works and what doesn't work in our real estate strategies. And, what are we doing about it in 2018.

First and foremost, I have never been a "follower" so when I went into real estate, I wanted to do it MY WAY. I had been in the advertising and public relations field my whole life, first in large corporations, later in my own businesses.

One thing that stood out from those past experiences is that EVERY industry changes. And so has real estate.

I was actually lucky enough to get into real estate just when the Internet changed the business and made it more efficient. And I embraced that with my own websites! Early on that made a big difference especially when the market crashed! I had (still have) my own server, know how to build websites so can maintain them at little cost.

But as the years progressed, THE BIG BOYS got into the act such as Zillow and Trulia with their hugely successful data based driven websites and the game changed. At first I didn't pay too much attention to them figuring that, hey, as long as I get listings, I will not lose out.

 

BUT THAT WAS A LOSING SUPPOSITION.

Even though I set up free accounts with all of them, I did not pay attention to the power they accumulated over the years in attracting buyers and sellers away from individual agents. Yes, I got calls from buyers the minute I put up a new listing but unless it was a real "steal", those calls dropped off right away.

 

MY STRATEGY FOR THIS YEAR.

I am going with the changes happening in the industry to insure my longevity in real estate.

Yes, it will cost me money, but it can be a lucrative business with more volume.

To help me in my endeavor to get more volume, I will need to expand my brokerage. This has a 2-fold effect, we expand our reach to the public plus be able to give the service the public expects which is 24/7. I will have to give up some of the control that I have so adamantly kept to myself but there is no way I can work every hour of every day. Many of my calls come in the evenings and the public loves the fact that I get right back to them.

 

WHAT WAS MY MOST WINNING STRATEGY?

This question is part of the contest but really not relevant if you go with my theory that real estate is ever changing. What worked in the past will change in the future.

Probably the most constant has been my association with Activerain. Here I blog, sometimes more than other times during the year depending how busy I am. I've made friends on AR and received referrals with much success. I can't see this changing anytime soon because it's a community of agents interacting not corporations taking over. Or at least I hope that won't happen in the future.

 

A last thought:

My position is probably not too popular with everyone in the real estate industry, but the inevitable didn't sit well with travel agents and other entire industries that have changed or disappeared the last few years. Such is the power of the Internet where the public expects instant answers.

 

Posted by

Hella Rothwell at Carmel Beach during Concours WeekCarmel-by-the-Sea Beach and Pebble Beach Golf Course California

Whether buying or selling oceanfront, oceanview, commercial or any type of real estate in Carmel, Pebble Beach, Pacific Grove, Monterey, Carmel Valley and Big Sur, I can help you. Call me and let's meet in my Carmel-by-the-Sea office in Su Vecino Court on Dolores between 5th & 6th.

Or we can just chat on the phone to discuss your real estate needs.

Are you out of the area? No problem, I often never even meet my clients. The whole transaction is handled long distance.

As an independent real estate broker licensed in California and Hawaii, I can represent you with residential real estate, commercial properties & investment opportunities.

For more information

www.HellaRothwell.com & www.RothwellRealty.com

& www.HellaHawaii.com

Member: National Association of REALTORS, California Association of REALTORS, Hawaii Association of REALTORS, Del Norte Association of REALTORS, Honolulu Board of REALTORS. Also MLS Listings in California.

 ________________________________________________________________

Hella Mitschke Rothwell (R)

Real Estate Broker/Owner/Realtor®
Licensed in California #01772851 & Hawaii #RB-21268

Tel. 831-626-4000 

Fax 1-877-822-9332

ROTHWELL REALTY INC.: Su Vecino Court, Lincoln & Dolores between 5th & 6th, Carmel-by-the-Sea, CA 93921

 

MAILING: P.O. Box 4554, Carmel-by-the-Sea, CA 93921

 
Email: HellaRothwell@gmail.com


Hella Rothwell's Facebook Page       Hella Rothwell's YouTube videos      REALTOR LOGO      Equal Housing Logo

 

Disclaimer: Hella Rothwell does not guarantee nor is in any way responsible for the accuracy of the information provided herein, and provides said information without warranties of any kind, either expressed or implied.

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Industry
Groups:
Realtors®
Northern California Real Estate Professionals
CALIFORNIA REAL ESTATE
Bananatude
ActiveRain Contests

Spam prevention
Show All Comments
Ambassador
2,692,449
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

You cannot go wrong by doing it "MY WAY" , always having a handle on what's working and being aware that all industries change. Wishing you much success with your expansion. Continue doing it your way! 

Feb 21, 2018 01:58 PM #1
Rainmaker
1,156,580
Raymond E. Camp
Howard Hanna Real Estate Services - Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

Good evening Hella,

Thankfully I am at the end of my career and have not decided if I will continue going strong or retire.

Make yourself an astonishing day.

Feb 21, 2018 02:29 PM #2
Ambassador
3,306,831
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Hella- Doing it your way is the only way to go and be true to who you are. And, I agree with what you said...your winning strategy is always changing because the industry is always changing. 

Feb 21, 2018 06:28 PM #3
Rainmaker
1,997,813
Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents
Lyon Real Estate - Sacramento, CA
Put 40 years of experience to work for you

You probably won't have a lot of competition for the markets you want to target, Hella, and knowing you, you will climb to the top fairly rapidly. 

Feb 21, 2018 06:50 PM #4
Ambassador
3,668,145
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

I think each one of us has to be real and do it our way. The public quickly figures out a fake.

Feb 21, 2018 07:24 PM #5
Ambassador
3,585,074
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Hella

Thanks for your perspective, and best wishes for your expansion in 2018 - I hope you will keep us posted.

I think the emphasis DOES need to be on doing it the way you want rather than being a follower!

Jeff

Feb 21, 2018 10:14 PM #6
Rainmaker
2,712,353
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Hella after your post all I am hearing in my head is Frank Sinatra's rendition of the song:)Endre

Feb 21, 2018 11:40 PM #7
Rainmaker
2,836,550
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo & Home Sale Specialists

I remember being at my last brokerage and some of the "seasoned" agents said I spent too much time on the internet!

Feb 23, 2018 02:04 AM #8
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
490,371

Hella M. Rothwell, Broker/Realtor®

Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea
How can I help you with Carmel, California real estate?
*
*
*
*
Spam prevention