There are some marketing avenues that may make us feel good.
And some are not.
Some people are afraid of Social Media Marketing.
Question asked in this re-post from Dan and Amy Schuman -
Is Social Media Killing Confidentiality?
One of a real estate agent's main fiduciary duties to a client is confidentiality. I don't think anyone could dispute how important this is. So why then do so many people breach it on Facebook and other social media?
I have seen a ton of agents do it every day on Facebook, posting things like:
"My listing on __________ just got a showing for the first time in over month."
"Just sold my new listing in 10 days! Now sellers need to buy quick...does anyone have something coming up in the _________area?"
"My first-time buyers are negotiating on yet another home, hope the third time is a charm."
Before I discuss what is wrong here ( Note: I am NOT an attorney and nothing here should be construed as legal advice or interpretation of the law ), let me share this from the Ohio Revised Code 4735.51 regarding the definition of confidential information:
"All information that a client directs to be kept confidential or that if disclosed would have an adverse effect on the client's position in the real estate transaction, except to the extent the agent is required by law to disclose such information, and all information that is required by law to be kept confidential."
All of the examples above may seem fairly harmless, but could very well be deemed a breach of client confidentiality. Sure, this information may be irrelevant to many people on Facebook, but what if a local agent who you are "friends" with happens to see your posts. Could any of this information hurt your clients' position if in the wrong hands? I know if I were buying or selling a home, I wouldn't want my agent sharing anything about my situation on Facebook.
I'm not saying that agents are committing major crimes on Facebook and Twitter, I am merely suggesting that people think long and hard about their fiduciary duties before posting things. Just use common sense. I realize that everyone wants to tell the world how busy they are with buyers and sellers, but just be careful what you are sharing.
Confidentiality is owed to our buyers and sellers, so let's not let our exuberance over social media overshadow our sacred duty to our valued clients.
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About The Authors:
Dan and Amy Schuman service the Cleveland, Oh metropolitan area and specialize in Cleveland luxury homes and working with buyers relocating to Cleveland.
Is Social Medial Killing Confidentiality is the property of The Schuman Team and may not be duplicated or used without their written consent. ©March, 2011
Disclaimer: The Schuman Team practices real estate in Ohio. Since many states have different laws and protocol regarding a real estate transaction, we recommend consulting a qualified local legal professional prior to entering into any written agreement. This blog contains observations and opinions related to our first hand experience working with buyers and sellers in Ohio, but should not be construed as legal advice. Accuracy is not guaranteed.