Is Social Media Killing Confidentiality?

Reblogger Praful Thakkar
Real Estate Agent with LAER Realty Partners

There are some marketing avenues that may make us feel good.

And some are not.

Some people are afraid of Social Media Marketing.

Question asked in this re-post from Dan and Amy Schuman -

Is Social Media Killing Confidentiality?

Original content by Dan and Amy Schuman

Confidentiality

One of a real estate agent's main fiduciary duties to a client is confidentiality. I don't think anyone could dispute how important this is. So why then do so many people breach it on Facebook and other social media?

I have seen a ton of agents do it every day on Facebook, posting things like:

"My listing on __________ just got a showing for the first time in over month."

"Just sold my new listing in 10 days! Now sellers need to buy quick...does anyone have something coming up in the _________area?"

"My first-time buyers are negotiating on yet another home, hope the third time is a charm."

 

Before I discuss what is wrong here ( Note: I am NOT an attorney and nothing here should be construed as legal advice or interpretation of the law ), let me share this from the Ohio Revised Code 4735.51 regarding the definition of confidential information:

"All information that a client directs to be kept confidential or that if disclosed would have an adverse effect on the client's position in the real estate transaction, except to the extent the agent is required by law to disclose such information, and all information that is required by law to be kept confidential."

All of the examples above may seem fairly harmless, but could very well be deemed a breach of client confidentiality. Sure, this information may be irrelevant to many people on Facebook, but what if a local agent who you are "friends" with happens to see your posts. Could any of this information hurt your clients' position if in the wrong hands? I know if I were buying or selling a home, I wouldn't want my agent sharing anything about my situation on Facebook.

I'm not saying that agents are committing major crimes on Facebook and Twitter, I am merely suggesting that people think long and hard about their fiduciary duties before posting things. Just use common sense. I realize that everyone wants to tell the world how busy they are with buyers and sellers, but just be careful what you are sharing.

Confidentiality is owed to our buyers and sellers, so let's not let our exuberance over social media overshadow our sacred duty to our valued clients.

 

If you liked this post, please subscribe to our blog. We always appreciate having new readers and more importantly, enjoy making new friends.

If you enjoyed this article, here are some others that may interest you as well:

Is Your Message Being Tuned Out?

Real Estate Agents Are Not Just Door Openers

Is Zillow Really Accurate? Take A Look For Yourself


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About The Authors:

Dan and Amy Schuman service the Cleveland, Oh metropolitan area and specialize in Cleveland luxury homes and working with buyers relocating to Cleveland.

 

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Is Social Medial Killing Confidentiality is the property of The Schuman Team and may not be duplicated or used without their written consent. ©March, 2011

 

Disclaimer: The Schuman Team practices real estate in Ohio. Since many states have different laws and protocol regarding a real estate transaction, we recommend consulting a qualified local legal professional prior to entering into any written agreement. This blog contains observations and opinions related to our first hand experience working with buyers and sellers in Ohio, but should not be construed as legal advice.  Accuracy is not guaranteed.  

 
 
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Rainmaker
3,298,581
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

It is how you handle the information, and yes Social Media has a down side to it...Endre

Feb 23, 2018 11:42 PM #1
Rainmaker
3,101,241
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Praful.

I always keep everything confidential.  The only time I'll release such information, is when I get it in writing from my clients.

Feb 24, 2018 03:25 AM #2
Ambassador
1,927,914
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

It is how and what is said --- KISS is always true .... Good re-blog  Praful Thakkar some people do not think before they write or speak

Feb 24, 2018 04:43 AM #3
Rainmaker
3,485,164
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Praful. Dan and Amy make exccellent points! Enjoy your day!

Feb 24, 2018 05:33 AM #4
Rainmaker
851,177
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Totally agree, agents need to think before posting, as do our clients sometimes.

Feb 24, 2018 06:31 AM #5
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Thanks a lot, Endre Barath, Jr. for stopping by and your comments - really appreciate it.

Yes, there will be a downside to almost anything - why only Social Media?

Feb 27, 2018 09:24 PM #6
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4,305,187
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Thanks a lot, James Dray for stopping by and your comments - really appreciate it.

Keeping it confidential is the way to go.

Feb 27, 2018 09:25 PM #7
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Hannah Williams - Thanks a lot for stopping by and your comments - really appreciate it.

KISS for sure. Keep it Simple..

Feb 27, 2018 09:25 PM #8
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Thanks a lot, Wayne Martin for stopping by and your comments - really appreciate it.

Excellent point in this re-post.

Feb 27, 2018 09:26 PM #9
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Nick & Trudy Vandekar, 610-203-4543 Thanks a lot for stopping by and your comments - really appreciate it.

Some agents just post anything! You are right.

Feb 27, 2018 09:27 PM #10
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Once again, Thanks a lot, all for stopping by and your comments - really appreciate it.

Feb 27, 2018 09:27 PM #11
Rainmaker
3,298,581
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Praful I believe it is easier to be brave and say things on social media which one would not say face to face to a person hence to me that is a huge difference, Endre

Apr 02, 2018 06:52 PM #12
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Endre Barath, Jr. - why say something in public that you can't say in private - or face to face?

Apr 02, 2018 08:06 PM #13
Rainmaker
3,298,581
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

My point exactly Praful, people feel enpowered behind the keyboard, Endre

Apr 02, 2018 10:29 PM #14
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What did my neighbor's home sell for?
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