A Home Stager's job is to help sellers improve the appearance of their home so it's more visually and emotionally appealing to buyers.
I specialize in occupied home staging consultations. I give advice on furniture and accessory placement, paint colors, cleaning, organization, minimizing the negative and maximizing the positive features of the house. I point out everything that could influence potential buyers.
The homeowners choose how much of my advice to follow.
It's not an easy job telling homeowners what's "wrong" with their home. Stagers don't want to insult anyone. We want to help them sell as fast, and for as much money, as they can.
Years ago an agent called me and scheduled a consult for her listing. She explained that she had already suggested to the sellers that they replace their dated, worn, stained carpet. They refused.
The agent asked that I please not mention the carpet at the consultation.
I explained to her that I can't work that way. Holding back on something like that would not be in the best interest of her sellers. If she wanted me to do the consult, she had to trust me to do what I felt needed to be done.
Well, the agent was right about the carpet.
She was also right about the sellers not wanting to deal with it.
It became clear why the agent wanted the subject ignored... Mr. seller was pretty adamant and a bit intimidating.
He told me he didn't have the time nor did he want the expense or the inconvenience.
"Let the buyers do it...I'm sure they would rather choose the style and color they like."
I'm sure the agent was very surprised when Mr. seller agreed to make the change.
What changed his mind?
I explained that potential buyers were going to feel the same way he did about the cost and inconvenience.
More importantly, the condition of the rug was a huge red flag suggesting the house had not been well maintained.
Left as is, he risked buyers assuming other things had been neglected...the wiring, plumbing, roof and heating system, for example.
This was one of the first consults where I really felt confident....
I knew what had to be said was fully prepared to justify it.
My advice was well received and the sellers followed through.
BONUS: There was hardwood under the carpet in excellent condition!
" Good advice is priceless.
Not what you want to hear, but what you need to hear. "
Written for: It's February And Love Is In The Air