Good Advice For Sellers Is Not What They Want To Hear But Need To Hear

By
Home Stager with Sharon Tara Transformations

A Home Stager's job is to help sellers improve the appearance of their home so it's more visually and emotionally appealing to buyers.

 

I specialize in occupied home staging consultations. I give advice on furniture and accessory placement, paint colors, cleaning, organization, minimizing the negative and maximizing the positive features of the house. I point out everything that could influence potential buyers.

The homeowners choose how much of my advice to follow.

 

It's not an easy job telling homeowners what's "wrong" with their home. Stagers don't want to insult anyone. We want to help them sell as fast, and for as much money, as they can.

Years ago an agent called me and scheduled a consult for her listing. She explained that she had already suggested to the sellers that they replace their dated, worn, stained carpet. They refused.

The agent asked that I please not mention the carpet at the consultation. 

I explained to her that I can't work that way. Holding back on something like that would not be in the best interest of her sellers. If she wanted me to do the consult, she had to trust me to do what I felt needed to be done.

 

Well, the agent was right about the carpet. 

 

 

She was also right about the sellers not wanting to deal with it. 

 

It became clear why the agent wanted the subject ignored... Mr. seller was pretty adamant and a bit intimidating.

He told me he didn't have the time nor did he want the expense or the inconvenience.

"Let the buyers do it...I'm sure they would rather choose the style and color they like." 

 

I'm sure the agent was very surprised when Mr. seller agreed to make the change.

 

What changed his mind?

I explained that potential buyers were going to feel the same way he did about the cost and inconvenience.

More importantly, the condition of the rug was a huge red flag suggesting the house had not been well maintained.

Left as is, he risked buyers assuming other things had been neglected...the wiring, plumbing, roof and heating system, for example.

 

This was one of the first consults where I really felt confident....

I knew what had to be said was fully prepared to justify it.

 

My advice was well received and the sellers followed through.

 

BONUS:  There was hardwood under the carpet in excellent condition!

 

 

" Good advice is priceless.

Not what you want to hear, but what you need to hear. "

Seth Godin

 

Written for:  It's February And Love Is In The Air 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Debbie Reynolds 03/10/2018 05:00 AM
Topic:
Home Selling
Groups:
Realtors®
Home Staging
New Hampshire - Real Estate and Life in The Granite State!
Advice for Sellers
Bananatude
Tags:
home staging
advice for sellers
nh home stager
prepare new hampshire home for sale
home staging advice for realtors

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Rainmaker
1,543,328
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

What a treat to see that there was hardwood under that hideous carpet! 

Mar 03, 2018 10:52 AM #24
Rainmaker
2,007,660
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Kat Palmiotti  When they understand the WHY and how it benefits them, they usually come around.

Hannah Williams  Thank you! And, thank you for letting me know about Carol sharing it. I hadn't noticed.

Dorie Dillard  Thank you. I will head over and thank Carol too!

Golden1 Agents  I hope so! Thank you!

 

Mar 03, 2018 02:54 PM #25
Rainmaker
2,007,660
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Debbie Gartner  The sellers thought there was wood but were afraid of what they would find once they pulled up the carpet. They didn't want a bad surprise. Turns out they had nothing to worry about.

Lise Howe I guess the previous owners covered it up and saved it for them. LOL! Too bad these sellers didn't pull it up sooner and benefit from having it while they were living there!

Mar 03, 2018 02:57 PM #26
Rainmaker
222,628
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

Score on finding the wood flooring below Sharon. I agree, it is all in the delivery of the "bad news" but as I was always taught one door closes and another opens. It definitely opened up the conversation with this home owner and he definitely had a new positive door opened with the wood floor below the dated carpeting. Well done!

Mar 04, 2018 08:03 AM #27
Ambassador
3,690,455
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Sharon

I love how that consult ended up! What a great story and the photos tell it all!

You are so right, though...it can really be tough to share thoughts on what needs to be done to a home to get it ready for the market in some cases, but sellers deserve the truth even if it's not what they want or hope to hear!

Jeff

Mar 04, 2018 08:28 AM #28
Rainmaker
2,967,214
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hi Sharon...spot on advice as usual.

Mar 04, 2018 01:47 PM #29
Rainmaker
2,007,660
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Michelle Finnamore  I was very happy to get that door opened! 

That's a great way to put it, thank you!

Jeff Dowler Thank you!  Just one of the benefits of having a stager deliver the bad news for you. Let them address it so you don't have to.

Michael Jacobs  You have no idea how happy it makes me to see you here!

Mar 04, 2018 02:54 PM #30
Rainmaker
358,297
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Sharon, I loved the way you speak the truth in the best interest of the consumer.

This was a helpful post for me as it encouraged me that there are some great people out there that truly are professionals.

Mar 06, 2018 08:02 AM #31
Rainmaker
2,007,660
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

John Wiley  What a wonderful thing to hear. Thank you John! You have made my day!

Mar 06, 2018 02:05 PM #32
Rainmaker
670,346
Nick & Trudy Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

Those are beautiful floors, hidden by something that would have been a major distraction and only making the buyer think if there were floors underneath what condition would they be in? Well done. As agents we have to trust a stager to do their thing and acheive what we have not been able to.

Mar 07, 2018 01:20 PM #33
Rainmaker
2,007,660
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Nick & Trudy Vandekar, 610-203-4543  I love your line...As agents we have to trust a stager to do their thing and acheive what we have not been able to.

Thank you so much for commenting!

Mar 08, 2018 05:39 AM #34
Ambassador
2,829,075
Paul S. Henderson, REALTOR®,CRS,
RE/MAX Northwest. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

You were blessed with an eye for detail that I just don't have that for staging purposes. I can see why you can call yourself a professional because you are Sharon Tara 

Mar 08, 2018 01:05 PM #35
Rainmaker
2,007,660
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Paul S. Henderson, REALTOR®,CRS,  Most people don't have an eye for staging. I love how surprised people get sometimes when I suggest something or when I actually switch something around. It's not always easy, but it is very satisfying work.

Mar 09, 2018 11:39 AM #36
Rainmaker
1,619,771
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Sharon - sometimes it is like the movie "A Few Good Men"  You want the truth.  You can't handle the truth."  I see that a lot.

Mar 09, 2018 12:40 PM #37
Ambassador
3,861,954
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

I have had to deliver news this week several times that I am sure the seller didn't want to hear. That is part of our jobs.

Mar 09, 2018 06:23 PM #38
Rainmaker
3,154,035
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Sharon. I love this and understand it well. You either tell the truth and help or tell people something you think they want to hear and harm the. Your pictures speak volumes.

Mar 10, 2018 06:18 AM #39
Rainmaker
2,882,857
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

We could not agree more with the title of this post.....doesn't always make you popular but it will mean you are honest !

Mar 10, 2018 06:21 AM #40
Rainmaker
3,693,420
Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Sharon, glad you mentioned the carpet, it needed to be addressed, the hardwood flooring is beautiful.

Mar 10, 2018 06:39 AM #41
Rainmaker
2,007,660
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Grant Schneider  Exactly. They think they want the truth, until they hear it!

Debbie Reynolds  Part of the job description. It's not comfortable, but in their best interest.

Thank you so much for sharing the post!

 

Mar 10, 2018 11:45 AM #42
Rainmaker
2,007,660
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Sheila Anderson  We all want the same outcome....SOLD for as much as possible and as soon as possible!

Sally K. & David L. Hanson  When it's for the best outcome, they appreciate it later! It's the ones who didn't follow the advice that soon regret it.

Joan Cox  It was such a relief to see how gorgeous that floor was!

Mar 10, 2018 11:48 AM #43
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Rainmaker
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Sharon Tara

New Hampshire Home Stager
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