Do You Have A Social Currency Account?

Reblogger Roy Kelley
Real Estate Agent with Realty Group Referrals 16766

Social currency is fun and interesting facts that can be exchanged with others to break the ice, add value to a conversation, engender conviviality, and also build rapport.

Original content by Ron and Alexandra Seigel

Social currency is fun and interesting facts that can be exchanged with others to break the ice, add value to a conversation, engender conviviality, and also build rapport. Sellers and lessors looked forward to our scheduled meetings, because we would exchange tidbits of information that we all had come across since we last met.  Then, we talked business. In our commercial real estate practice, we found that our social currency account generated listings and referrals.

In Europe, a lunch/dinner business meeting begins when the coffee is served at the end of the meal.  The Europeans feel that meals should be savored and enjoyed with fun light conversation, and we heartily agree.  It is also good for one’s digestion.  

When we were managing a residential real estate company, one of the sellers asked to meet with us.  He was planning to have his 50th birthday party in the home he had listed with one of the top producers in the office.  He was inviting friends and relatives to this party as well as the two of us. 

He did not want to let his listing agent know about the party, because on previous social occasions he had seen her “work” the room.  She passed out her cards, and talked to everyone who would listen about “real estate”.  His guests were upset and he was embarrassed. We told him to invite her, and we would take care of the problem.

The trouble with this agent was that she had not developed her fields of interests, and did not have a social currency account.  We sat her down and discussed the sellers concerns.  She had a month to develop a range of conversation before the party, which she did. She was a success as a guest at the party.  She did not volunteer her profession, she talked about the upcoming wine harvest, education, the film festival in town, and the latest restaurant she had been to with her husband.  And, she was asked for her card and set up a meeting for a potential listing.

Life is not about real estate 24/7.  It is however, about relationships and great rapport with everyone you meet.  You will be surprised at how many dividends   your social currency account will bring.  How is social currency account doing? 

Written by Ron & Alexandra Seigel-




ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Can you state how you are different and better than your competition in under 30 seconds? Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  You should be able to answer each of the following questions in about 20-30 seconds (the time frame of a short elevator ride):  What do you do? - How do you do it?  -  How are you different?   

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Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Knowing what to say and when to who is a "not seen just heard" networkng account that is invaluable.

Apr 28, 2018 02:54 AM #1
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Good morning Roy Kelley ,
Excellent choice for a reblog.  Those who are constantly "working a room" when at social functions are a total turn-off for most people. 

Apr 28, 2018 04:04 AM #2
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Roy - this is a great choice for re blog.  I love the social currency effect.  Build relationships rather than working the room.

Apr 28, 2018 04:25 AM #3
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks for the re-blog, Roy.  I hope to save some social currency and deposit it for future use.

Apr 28, 2018 05:27 AM #4
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Please be sure to leave comments at the original blog by Ron and Alexandra Seigel

Apr 28, 2018 06:49 AM #5
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Roy Kelley Thank you for re-blogging our post.  We appreciate it and wish Dolores and you a wonderful day.  Cheers. A

Apr 28, 2018 07:21 AM #6
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I liked this one from them the first time around - and enjoyed reading it again today. They are always a wealth of good advice. D 

Apr 28, 2018 09:16 AM #8
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much for your comments. It is always good to hear from you.

Apr 30, 2018 03:29 AM #11
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