As a real estate agent, you know you need a website.
But do you need one just because everyone else has one, or because it can actually bring in leads and show potential clients why you're the agent to work with in your area?
It's both, actually - but even if you have a website, there are a few things you need to know.
3 Things Realtors® Need from a Real Estate Website
The idea of having a website is a lot easier than creating one from scratch, so for most people, it makes sense to hire a professional designer. What you need most is a site that's responsive, which means it adjusts to the screen size of whatever device your users have, and that it's fast while providing a great user experience. You also need to provide users with a way to contact you when they're ready to do so.
Site speed matters a lot. It's one of the factors Google uses when its crawler, the Googlebot, is determining whether your site belongs on the search engine results pages (search engine optimization pros call them SERPs).
That's because Google's main priority is to give users the best possible experience, and every second counts.
Responsive design is nothing more than your website's ability to adjust size based on the screen the user has. Responsive sites look just as good on mobile as they do on desktop computers because they readjust (and sometimes the elements move, when necessary) based on the screen your user is using.
Method of Contact
You must have a way for users to contact you on your website - and you have to include at least the basics: your phone number and your physical address. You can (and should) also include links to your social media profiles, a contact form and your email address.
What Do You Think?
What are the basics for a real estate agent's website? We'd love to hear what you use and how well it works out for you, so please share your thoughts in the comments below!