Technology VS Real Estate Service

By
Real Estate Agent with Godzyk Real Estate Services NH License 033394
https://activerain.com/droplet/5b84

Technology, it is here, it is changing and is it setting itself up for a Real Estate war? Real estate companies are scampering to build their own technology to face off against the likes the Zillow where they take our listings and sell the leads from our listings to other agents willing to pay for it. 

 

Here comes the big companies turning from real estate companies to technology companies. Not a week goes by when a consumer does not ask about the future of real estate. People ask if it will go the way of travel agents or manual lockboxes. (wait, i still use manual lockboxes on some homes)

 

Here is the way many see others see it. Technology is great, it is here, it is changing and growing. The problem with technology is there is so many ways to interpret the data, many consumers are more confused than ever. There is this companies way, there is that companies meaning of what the data means. There is this agents and that agents opinion of what data means. 

 

One of the issues with data, is it is void of emotion, but causes extreme emotion in those who need it most. At the end of the day, what is missing is the experienced real estate agent who can interpret said data. Read and satisfy consumer emotion. 

 

Real estate is not all black and white, it is filled with gray. Computers can not read or satisfy emotion. Then there is comfort. It soothes the soul of buyers and sellers while limiting stress. 

 

Technology will continue to improve, but so will the need for hands on agents willing and able to provide personal service. There is the time between finding a home, seeing a home and making that offer. What it takes to get that offer approved. What it takes to get the mortgage approved. Then more gray, like the home inspection. The appraisal. Automation is not perfect and far from it.

 

 

I welcome new technology in real estate and look forward to it. I use it as a tool to help me do my job. Others look at it as a tool to do less. While wide nets will catch many consumers, all you have to do i talk to those whose homes did not sell, the expireds... Then talk to those buyers who purchases fell through. They have a common thread in what is missing.... That is service...

 

Provide great service. Make consumers happy. They tell the world and a real estate company built on referrals thrives in their own niche of the real estate world. 

 

 

The MOST IMPORTANT message is to share with every consumer that my philosophy is simple, provide more personal and professional service to guide clients through each step of the buying or selling process. All Agents are not created equal and every buyer or seller should take the time to hire the BEST not just the biggest. Those that hire me, find a dedication like no other.

 

 

To CONTACT Scott Godzyk please call 603.661.2121 or EMAIL: Sctprop@aol.com .

 

About the Author: Scott Godzyk is the Owner/Broker of the Godzyk Real Estate Services in Manchester NH. Proud to be locally owned and operated with 32 years of experience, Scott is a leading Agent for Listing and Selling Homes in this area.We are Full Time Agents ready to serve all of your Real Estate needs. Servicing Hillsborough, Rockingham, Merrimack and Belknap counties. 

 

    

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Rainmaker
2,637,409
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

Well said Shirley Coomer and exactly how i feel. I do love when buyers realize the value we add during showing homes and the buyer process

Mar 04, 2018 07:03 AM #25
Rainmaker
2,637,409
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

It sur eis Bruce Kunz and a recipe for success in real estate

Mar 04, 2018 07:04 AM #26
Rainmaker
375,890
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

Scott, very well said! Virtual can only go so far. Sooner or later most people want to actually walk in the house 

Mar 04, 2018 07:05 AM #27
Ambassador
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Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I agree that technology will never be able to replace me.  Perhaps at some future point in time, but not in my lifetime.  People still feed on the emotional side of real estate and that I'm great with.

Mar 04, 2018 08:41 AM #28
Rainer
267,550
Ken Jones Commercial Real Estate
VRI Realty, Inc. - Metuchen, NJ
Automotive & Industrial Real Estate

Scott Godzyk Technology and data are significantly different from each other. In fact, they have virtually nothing at all to do with each other.

Technology is merely a means of accomplishing a task, while data is the result of the collection of information.

The technological methods of communication is the most significant tool that's effecting the real estate industry. It's neither good nor bad; it just "is."

However, the collection, control, and dissemination of data is the real issue at hand with regard to the real estate industry, especially the residential sector.

Moreover, the issue of who controls those data is most significant of all since he who has the data rules.

The residential real estate industry is so fragmented, not to mention antiquated and collectively unintelligent and egotistical that, in its arrogance, it has given away the ONLY thing that made it valuable in the first place - its data.

The genie is out of the bottle. And, it ain't going back in.

The residential real estate industry will eventually be dominated by a few national companies, assuming they have the intelligence to hoard and control their data.

The National Association of REALTORS© and the MLS are effectively a soon-to-be-dead entities. They're no longer needed, they're too damned expensive, and they give away the agent's data to the entities that are putting agents out of business.

Real estate agents are a transient group. And, the 600,000+/- who stick with it don't have any form of organization to which they belong that protects their best interests. Most probably don't have either the will or the desire to do anything about their situation anyway, since most have their head in the sand only looking to protect their dwindling market share.

Anyway. Just thought I'd put my 2-cents worth in to let you know how I see it.

Thanks for a good post.

Mar 04, 2018 09:07 AM #29
Rainmaker
848,708
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

The technology, content real estate and traditional real estate difference is a fine line. I finally completed a similar topic but backed with hard data. Just posted.

Mar 04, 2018 09:10 AM #30
Rainer
3,152
OpenHomes247.com Live Open House Video
OpenHomes247.com - Holiday, FL
Live Open House Videos

The next thing you know, there will be live streaming open houses on facebook and youtube.

Mar 04, 2018 10:16 AM #31
Rainmaker
2,637,409
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

Exactly Tom Bailey, that is what i always say 

Mar 04, 2018 02:55 PM #32
Rainmaker
2,637,409
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

So am I Tammy Lankford, and not sure how emotion will ever or could ever be removed from buying or selling

Mar 04, 2018 02:56 PM #33
Rainmaker
2,637,409
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

I think you hit every point on the head Ken Jones, ASA, SCGREA, CRES . The Realtor association went as far as selling our brand name web site on us who had no say in the form of realtor.com. It certainly did not benefit us Realtors. The big are alredy crushing the little guys in my area. I survive on great service and referrals which they can not match or take away from me. 

Mar 04, 2018 03:00 PM #34
Rainmaker
2,637,409
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

I will go check it out Sam Shueh

Mar 04, 2018 03:00 PM #35
Rainmaker
2,637,409
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

There already is OpenHomes247.com Live Open House Video but I am ok with that. buyers find it online and then call me to go see them in real life 

Mar 04, 2018 03:01 PM #36
Rainmaker
557,201
JL Boney, III
Coldwell Banker - Columbia, SC
Columbia, SC Real Estate

There will always be something new out there and we will always have to embrace that fact. There will always be people who need us though.

Mar 04, 2018 04:25 PM #37
Rainer
14,895
Vishnu R
Autaugaville, AL
Working on a product for the Real Estate Sector!

Scott Godzyk, I completely agree to that! Technology should be used as a leverage to provide great service!

Mar 04, 2018 10:36 PM #38
Rainmaker
1,866,188
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Use technology to amplify your listings, to expand your reach an frequency. But keep the personal connection and add to the yes no maybe and 5-3-1 fields on the describe this house down and dirty with mass lightning speed. The trick is making your property, your area, your brand stand out. Remember what David could do with one rock, one sling? You are the local insider but if you don't blog, don't post events and the community images, posts, videos, you are just another face with an R on your lapel in the ground. Make it work for you. If you are a little business, there are ways to compete with a Walmart in your town... same approach and just do it better and in ways Wally World does not so well. Volume is part of this and you get very big or stay smart with lean and mean but make more per listing sale Scott Godzyk with New England yankee ingenuity right? You can give the buyer what they want, what the seller expects with more information delivered in better ways... open house on demand helps busy buyers and saves sellers rug wear and intrusions too... video would not be possible without technology. Now folks view tens, hundreds of properties at a time instead one at a time. There is good from all this wizardry too!

Mar 05, 2018 03:52 AM #39
Rainmaker
931,821
Brigita McKelvie, Associate Broker
Cindy Stys Equestrian and Country Properties, Ltd. - Lehigh Valley, PA
The Broker with horse sense and no horsing around

Good morning, Scott!

I agree with Andrew Mooers.  Technology means something different to each individual.  To some, it means they don't have to work as hard.  To others, it means that is will help them with their job to give better service, to use it as a tool.  Technology will not look out for the clients' best interests.  It has no idea what is in their best interest.  I welcome the technology to help in my business and expand the reach to others all over the world, but it will not be able to do the job of an actual agent that does work for their client.

Brigita

Mar 05, 2018 07:38 AM #40
Rainmaker
929,537
Corinne Guest
Barrington Realty Company - Barrington, IL
The Choice of Professionals for Luxury Home Buying

After 45 minutes talking with a new buyer yesterday about building a custom home or buying from a builder, it's clear buyers and sellers need and want help. They had the data but it did not give them all the information they needed, like cost of permits, well and septic, cost and which is better, time scale to build, breaking ground and winter and the list goes on an on.

And my seller, asking which photos to take down, how to deal with a kids cot in the master bedroom, which fixes should be done before photos. 

No tech company will ever be able to replace knowledge, experience and wisdom. 

Mar 05, 2018 08:02 AM #41
Rainmaker
533,960
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

People who need people are the luckiest people in the world.... and lucky for us People will always need People to buy and sell homes from!! 

I am with you...service, knowledge and the know how to get to the recording is always going to be important.  The big box store companies tend to lose the genuine care we have for our clients and try to replace it with technical data and gizmos... I actually have few clients who dont even own a computer or smart phone.   #norobotshere

Mar 05, 2018 10:36 PM #42
Ambassador
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Scott

You raised some excellent points AND generated some great conversation. Given all the data that are out there, and the different ways people find it, it seems even more important to be able to provide the insights, interpretation and analysis since providing the data is no longer a value add nor unique to us.

Jeff

Mar 06, 2018 08:40 PM #43
Rainer
21,892
Jerry Hill
Hill Realty - Bryant, AR

Scott, thank you for your post.  I love technology and think it is great.  However, it is challenging at times just to"keep up" with the changes that are happening in Real Estate.  It's the future, like it or not.

Mar 09, 2018 02:05 PM #44
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