10 Ways to Get Business Without Breaking the Bank

Real Estate Agent with Coldwell Banker 69190

Blythewood, SC Homes for Sale  In business we are always trying to find a better way to get the most bang for our buck. At no point is this more true than when you are new to the business, because let's face it, it takes time to get going and when you're in a commission only career you might have plenty of time but you do not have plenty of money coming in from the start.

  So with that in mind, hopefully this list will give agents, particularly the newer ones some good low cost and no cost ideas to get out there and meet some new people and hopefully create some business.

10 - Work your sphere of influence -

You are going to hear this one over and over again so I'll start by getting it out of the way first. The reason you hear it over and over is because it will be your most effective way to get business from the start. Everyone likes to work with someone they know, so talk to the people that you know.


9  - Volunteer -

No matter where you live there is a pretty good chance that there are non for profit organizations that would be more than happy to have you help out. Not only will have to opportunity to meet new people, you will do some good around your community as well.


8  - Have a gym membership? Start going early.

Chances are you can find an expensive place to workout if you have not already done so. Many successful people are very disciplined, creatures of habit, and most of tehm that I know work out early in the morning. My local YMCA opens at 5am and there's usually a decent crown there shortly after. The worst that can really happen is manage to get a little healthier yourself.


7  - Walk around your community.

Grab a stack of business cards and toss on a branded company tee shirt or hat and take a walk around the neighborhood you live in. It's good to get to know your neighbors and again, the worst that can happen is you get a workout from your evening stroll.


6  - Do some open houses.

This a great way to meet prospective buyers as they do like to ride around on the weekends. If you don't have any listings you can surely do an open house on another agent's listing and they will be more than happy to let you. Make sure you get names and numbers and that you follow up. The open house does you no good without the numbers and the numbers do you no good without the follow up.


5  - Speaking of open houses, introduce yourself to the neighbors.Where ever you decide to do your open houses, be sure to introduce yourself to the people that live along that street. They are going to notice that you are there working away and you want them to know who you are right? That way when the house sells, you can come back through to let them know it sold give them another card to encourage them to call you if they ever plan on selling.


4  - Start a blog.

I know that writing good content takes time, but you are going to have plenty of that as a new agent so you can use it to your advantage. You can find several sites out there that will allow you to start a blog for free or very little cost, so start a blog and start writing market reports and community reports and see if you can get a little love from Google.


3  - Take over some orphans in your office.

The sad fact of the matter is that many people who start this business will fail or quit. They may have a few sales and then just like that they're gone. Call one their past clients to let them know that the agent in question is no longer with the company and that you're here if they need anything.


2  - Print out fliers for homes for sale and hit some windshields.

Chances are your area has some apartment complexes and these are good places to start because you already know that the residents are not home owners. I suggest doing this late evening or very early morning when you know most people will be home.


1  - Call expired listings. You already know that they want to sell so they are great place to find listings and if you dig through your MLS you can come up with some. You will have to listen to how their last agent was the scum of the Earth because their house didn't sell, but it's cheap.


This is just a small sample of some of the low cost things you can do to drum up business, there are plenty more out there. The important thing is to just do something productive and usually good things will follow. Best of luck out there.


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Ricardo Romero 03/05/2018 12:35 PM
Real Estate Sales and Marketing
South Carolina Richland County Blythewood
The Art Of Marketing You
South Carolina Real Estate
advice fo realtors

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Jeff Dowler, CRS
eXp Realty of California - Carlsbad, CA
The Southern California Relocation Dude


Congrats on the feature - this is a terrific list of lead gen ideas to suit all sorts of styles and interests.


Mar 05, 2018 06:13 PM #21
Shola Oguntolu

Great ideas for all!!

Mar 05, 2018 06:25 PM #22
Dorothy Liu
Alain Pinel Realtors - Los Altos, CA
Broker Associate, Silicon Valley Area,650-492-0859

Thanks for sharing such great lead methods

Mar 05, 2018 06:59 PM #23
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Great list of ideas and I really like that one about adopting some orphans that got left high and dry.

Mar 05, 2018 08:16 PM #24
David Wright
Benchmark Realty, LLC - Brentwood, TN
Real Estate Refined

Great list and thanks for posting. One of my biggest lead generators is networking. Much of it is free. I do wine tastings, Chamber of Commerce events (membership is usually low compared to so many other ways of promoting), and volunteer to assist at gala events. Galas you will find wealthier clientele. Support a museum or historic house museum with a minimal membership fee and this may open your doors to many wealthy patrons. Lastly, hang out at some of the coffee houses where the millennials are to be found.

Mar 05, 2018 08:53 PM #25
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Great advice and needless to say one should follow it, because if they do not they will be paying for Leads from all the platforms that target Real Estate Practitioners... and they charge a lot of money...Endre

Mar 06, 2018 12:57 AM #26
Jose Al Artigas
Gaffs Realty Company - Port Orange, FL
Making a positive difference peoples lives

Great post!

Going back to the basics and doing what works best for you always produces results. No magic pill. This profession takes pride, committment and most of all excecution and follow up no matter what level you are at in your career.

Thank you for sharing!


Mar 06, 2018 05:24 AM #27
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Some friends of mine who are agents put on a branded T-shirt and walk the dog.

They have met a lot of people and have secured several listings in their own community.

Thanks for the simplicity.

Mar 06, 2018 05:48 AM #28
Greg Mona
Revelation Real Estate - Chandler, AZ
Professional Real Estate Representation for YOU!

This is a great list JL Boney, III. We have employed many of these tactics and have had success with most of the ones we've done. Community involvement has been especially successful for us. Regardless of the hype we hear about how the industry is changing, one thing that will be a constant is human interaction.   

Mar 06, 2018 06:31 AM #29
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

The most effective and low cost way to have a conversation is to use a single line dialer from Mojo Sells, no I don't work for them. Next, understand how to interrupt people when they answer. Work on your opening line with a friend and learn to build interest and value in your business. Finally, learn what you can about these people and keep notes in Mojo for the next time you call them. Now get back to work...

Mar 06, 2018 07:56 AM #30
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Congratulations on the well deserved Feature!

Last year my neighbors sold their home and their agent walked our street, door to door introducing himself and announcing his upcoming open house. I was so impressed. It actually worked out for me because I let him know I was a stager and I ended up getting a staging consult job from him shortly after.

Mar 06, 2018 02:30 PM #32
Ellen Caruso
Daniel Gale Sotheby's International Realty - Glen Head, NY

Those are great tips, the key is being involved, local bingo nights, and community senior centers are great ways to connect with the aging/down sizing populations.

Mar 06, 2018 05:14 PM #33
Clint Lohr
Keller Williams Los Feliz - Glendale, CA

It helps to review and get back to the basics.

Mar 07, 2018 12:59 AM #34
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

The suggestion about volunteering is on point--it can take a while but it will bring you referrals.  I like the idea of introducing yourself to the neighbors before listing and open houses!

Mar 07, 2018 07:39 AM #35
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Nice post full of ideas for not only the "newbie" but also the "just slow at the moment" situation.

Mar 07, 2018 08:38 AM #36
Macy Babb ... North Georgia Realtor
Re/Max Around Atlanta Realtor - 404-234-6166 - Cartersville, GA
Realtor, SFR, HUD/REO Certified

Great tips... Agree with other commentors... the key is be involved and keep a presence in your sphere, neighborhood, and community.

Mar 07, 2018 09:10 AM #37
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear JL,

Some of these sound like they would work better than others.

Mar 08, 2018 12:37 PM #38
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great post!  It's also very important to know your market.  When walking the neighborhood have collateral material with business cards stapled to it so that if someone isn't home a note can be left with a card for review later.  

Mar 09, 2018 04:57 AM #39
Eva B. Liland Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service 661-714-1643

All great ideas and the main point is to stay active. Activity creates activity, no matter how you do it. Just Do It comes to mind...

Mar 11, 2018 12:26 AM #40
Mike Kelly,CRS,CIPS
The MJKelly Team - Santa Rosa, CA
"One of Sonoma County's Natural Resources"

Tried and true. I had the exact same conversation with a new Realtor who asked how she can go about gaining listings. I told her to knock on 20 doors on either side of a new listing and 20 across the street. I told her if we didn't have a likely listing in our office stock then check the hot-sheet. I also told her take 20 business cards put them in your pocket and don't return home until you've given them away! 

May 20, 2018 01:07 PM #41
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JL Boney, III

Columbia, SC Real Estate
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