Staging 101 - What is Staging? What does it do?..and WHY?

Real Estate Agent with Berkshire Hathaway HomeServices Amabassador Real Estate #20090176 & #20090177
Original content by Corinne Fitzgerald 9500521

Staging 101

What is Staging? What does it do?...and WHY?


                      What is Staging?

Dining room 70 Buckland Rd. Ashfield MA

The Oxford dictionary's definition of STAGING is: The activity or practice of styling and furnishing a property for sale in such a way as to enhance its attractiveness to potential buyers. Staging has become an important part of marketing homes today. As a certified Stager, I find this to be a critical part of the process of selling a home. 


            So,what does it do?

As in its original definition of setting the "stage" (for a play), it sets the home up in a way that creates  an environment that is inviting to a potential buyer. Done correctly, it will make a buyer feel welcome, relaxed, willing and able to clearly see the important features of the home.

living room 70 buckland Rd. Ashfield, MA     WHY? ...Why make the effort?

If you are looking to sell your home, it is important to make sure you are doing everything possible to make it as attractive and inviting to potential buyers as you physically and financially are able. A home staged well that is ready for photos to be viewed on the Internet and in print as well as in person at a showing has proven to bring the highest possible price for a home in the least amount of time. (Priced correctly of course).


A home staged well will set your home head and shoulders above the rest. 




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Corinne A Fitzgerald
116 Federal Street
Greenfield, MA 01301
413-320-9509  cell/text
413-376-4433 direct office line
 2015 President - Massachusetts Association REALTORS®
         2012 President – REALTOR® Association of the Pioneer Valley

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Comments (1)

Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

You wash your car before you sell it. Your face before you go shopping or to church. The house as is won't fetch as much money for sure. Remove clutter, have it light and bright and odor free and clean it up... especially windows. Good reblog Shawn and Angela Miller !

Mar 06, 2018 01:43 PM