Making it through the WINTER!

Real Estate Agent with Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC RB14037276

How do you make it through the Winter?

Real Estate seems to be an up and down profession.  When I started out in Real Estate School in 2009, I was told that business died in the Winter months in this part of the country, with sub zero temperatures, snow and ice.  So, how do I get through those months from December to April?

After becoming a Real Estate Agent, I found that it is not as bad as I was told.  Here is why!


During the other three seasons, there are lots of "LOOKERS", meaning men, women and entire families who have discovered:

1. A popular past-time of touring homes for sale, to get ideas for upgrades for their own homes.

2, People like to dream.  Even though they can't afford it, they make the rounds of open houses for their relaxing entertainment, which takes them away from their predictable work weeks.

3. A nice "Sunday Drive" after church and lunch can be another reason to look at homes for sale.


Why Waste My Time!

Its easy to jump in the car to show a home that is for sale when the weather is nice, but during cold wintry weather, why not wait until nicer weather?


Not So Fast!

Winter is one of the most profitable times of the year, if you plan ahead.


Be Aware!  Be Awake!

1. First of all, only the serious Buyers will come out in the bad Winter weather in search of a home. There is less competition among buyers and they know it.

2. Winter can keep you busy preparing for Spring, because it is best for home owners to list their homes in February, so it can close in early Spring.  It may take a month or two preparing the home for sale, so it is best to start talking to potential sellers early, instead of waiting until Spring to put the home on the market.

3. Fall in this area is busy, because many people want to get into their new home before the Holidays.  Some of them, unfortunately don't close until after the first of the year. January is a good time to start farming your areas instead of sitting back, waiting for Spring to arrive.

4. Those previous contacts that wanted to wait to list their homes in the Spring, must start preparing in February and March with updating and painting in order to get the best possible offer.

Be One Step Ahead of Your Competition!

So when you hear agents talk about being slow in the Winter months, just ignore it, as you will get a head start on your sales for the new year. Have a Great Year!

If you want to Buy or Sell your home during the "Slow Season", call Friends & Neighbors Real Estate and you may just find that it is not slow at all!







Comments (10)

Shawn and Angela Miller
Berkshire Hathaway HomeServices Amabassador Real Estate - Lincoln, NE
Lincoln and Omaha, NE REALTORS®

Winter time is also a great time to get a plan of attack ready for Spring.  Also get a step up on advertising.

Mar 06, 2018 01:21 PM
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Be aware and awake - great advice Larry Johnston there is always someone that needs to buy or sell a home - even in the winter!

Mar 06, 2018 01:41 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


What a nice post, and no doubt in my mind that you are very smart.  It is always fun to go against everyone's entranched beliefs in the marketplace.  In our neck of the woods everyone was gone by Dec 15th, and we would clean up that whole month, because they were certain business will not be happening.  A

Say Hi to Evelyn Johnston 

Mar 06, 2018 02:52 PM
Evelyn Johnston

Hi Ron and Alexandra! so nice to be back online. It seems like I was gone forever!


Mar 06, 2018 07:11 PM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Larry it has been about a year since you last blogged.  Great to see you back in the Rain Larry

Mar 06, 2018 03:25 PM
Evelyn Johnston

You look great George! Where did that 50 lbs go? Great job!


Mar 06, 2018 07:13 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Larry- good to see you! I was just thinking about you the other day!  I'd say you are on target with this one. We've purchased 3 of our own homes in the winter. 

Mar 06, 2018 04:57 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Larry

There is plenty of wise advice in your post, and some myths about the real estate business in the winter. I have twice now had my busiest months in December. I must say that now I am in California the winter doesn't trouble me much at all! LOL.


Mar 06, 2018 08:59 PM
James Dray
Fathom Realty - Bentonville, AR

Morning Larry.

Long time no see, good to have you back here in the Rain.  Great advice for those newbies who struggle during their first year

Mar 07, 2018 03:31 AM
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning again Larry. I think this is right on point. No one plays in the snow in real estate.

Mar 07, 2018 07:00 AM


Jan 26, 2020 04:02 AM


Jan 26, 2020 04:02 AM