Ask An Ambassador: Delayed Gratification Is Still Gratification

Real Estate Agent with RE/MAX Elite 513.520.5305 SAL.2002007747

Anyone who becomes a real estate agent for the quick dollars is most likely just as quickly disabused of that notion of easy riches!  You either work hard (and smart) or you fail.

It's no different with blogging.  Blogging is NOT a quick results, magic silver bullet approach to rapidly building your client base.  It's more like compounding interest, you keep making deposits and over time the impact becomes significant.

I've been making those deposits day after day for over 7 years, and more and more I can see the results of that work.  Yes, it's been delayed gratification, but blog posts written years ago provide results TODAY.  They're no tsunami, but a steady drip drip drip that fills the pail.

ActiveRain (via our main blog and our AR Outside Blog) drives traffic to our Wordpress site (yesterday's traffic referral views):

While those numbers aren't HUUUUUUGE, they're a fairly constant incremental supply of contacts that give me the chance to add a client.  Every post in the graphic is AT LEAST two years old.  The Sailboat Pointe post is one of our leading causes of phone calls.  The Villas at Royal Point post hit was a title company looking for HOA information (so obviously not EVERY match is a potential client...but MOST are).

The key is the posts gets consumers to our patio home section of our Wordpress site, and from there they can browse the other pages.

I'm no Google guru, but here's my anecdotal evidence.  We get more calls now than we did prior to developing our web presence via blogging.  The generic posts are still plugging away and giving us a bit of authority about Mason and Lebanon Ohio and the other places we blog about. 

And of course the niche we've worked has had a big time payoff for all the work.

Go ahead, search "Cincinnati patio homes" and you're going to find us page 1 in one form or another (blogging, websites & IDX pages, Pinterest).  Get specific about a smaller community like "Lebanon Ohio patio homes" and we're obviously THE source for buyers to call.  Z makes page 1 once after 5 of our entries, and we own every other organic spot according to my Chrome incognito search (YMMV based on search bias).

Niche blogging is leverage. 

You can move the Internet with a long enough blogging stick and the patience to see it through.

I may have to wait for the results, but there's still gratification in getting new business years after planting the seeds. 

Blogging and patience make a great team.


Until next Tuesday, just Ask An Ambassador if you need help!

Bill of Liz and Bill aka BLiz


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Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

The Pintrest thing is one I've yet to get into, but I've seen some cool applications from other agents. 

Mar 06, 2018 02:51 PM #4
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Bill-I hope that many more will read this especially those who are unsure about their blogging efforts!   You have to be patient and continue blogging. 

Mar 06, 2018 04:29 PM #5
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...Finding Your Place In The sun!

Hi Liz and Bill: Great post and I can see you are into the local blogging platform too! Wouldn't it be something if another entity came along like an AR who just wants to prove that Local News about niche areas is THE way to go in real estate--AR already does this to some degree but it does include other professions, which I love---But just think for a minute if a Zillow type of entity came into being and just connected with agents, along side their own listings, singing the song of Local Stories right there. That's it! It would immediately put those monsters  (who only promote their idea of what our niche areas are about with no intention of ever correctly informing the buying and selling public) out of business!! I think I can remember there was a time when AR was going to do that but it didn't go too far (probably wrong timing) and it ended up to be a group on AR called Localism or Local expert, something like that. Regardless, the idea's time has come and it is right on the mark...

Mar 06, 2018 05:09 PM #6
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

"Anyone who becomes a real estate agent for the quick dollars is most likely just as quickly disabused of that notion of easy riches!  You either work hard (and smart) or you fail."

I agree with that statement 100%.

Mar 06, 2018 05:24 PM #7
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad


You've made an excellent point about waiting for results, and being patient about it. The examples you have provided shoul dbe convincing to anyone who might have a doubt!


Mar 06, 2018 05:34 PM #8
Claude Labbe
Real Living | At Home - Washington, DC
Realty for Your Busy Life

the turtle is a good photo; but then so wouldn't a leaky pipe above a rock.

keep writing...

Mar 06, 2018 07:05 PM #9
Bruce Kunz
C21 Solid Gold Realty, Brick, NJ, 732-920-2100 - Howell, NJ
REALTOR®, Brick & Howell NJ Homes for Sale

Great post, Liz and Bill Spear. Being patient is the key to most things and especially "Internet related" things. It's interesting how posts seem to gain more relevance the longer they are 'out there'. With a bit of updating, history seems to live on.

Thanks for sharing,


Mar 06, 2018 08:22 PM #10
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I have been so busy that I have fallen down on following the numbers, but ironically today I checked on those things.  Well I also spent 4 hours at the spa and cleared my mind.  But when I got back I dug into the numbers and know some key words and phrases that I'll be working into titles very soon.

Mar 06, 2018 09:06 PM #11
Dana Basiliere
Rossi & Riina Real Estate - Williston, VT
Making deals "Happen"

Patience is needed even for results from a stayed and true SOI. The movement of said group is cyclical by nature. We need to embrace the group and stay in touch.
"If you build it they will come".

Mar 07, 2018 03:22 AM #12
Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH

Thanks for sharing!!!

We may have to wait for the blogging results, but there's still gratification in getting new business years after planting the seeds.  Blogging and patience make a great team.

Mar 07, 2018 03:45 AM #13
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Bill,

Congratulation on your featured post and your success in blogging. You and Paula Hathaway, REALTOR, Sr. LBA, have been on the same page with why blogging works! It does give you leverage and you become the authority without shouting it just are!

Mar 07, 2018 04:38 AM #14
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Easy anything comes with a catch...literally

Mar 07, 2018 06:29 AM #15
Nick & Trudy Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

It all adds up as you say drip, drip, drip. I posted anew video post today about fallen trees, but it came about because I knew I had one but found I filmed it in 2013, cannot believe I have been posting videos for that long so updated it and hope that it brings new business, drip, drip, drip.

Mar 07, 2018 07:07 AM #16
Kat Palmiotti
Grand Lux Realty, 914-419-0270, - Monroe, NY
The House Kat

Slow and steady wins the race! I googled Cincinatti Patio Homes and you were not only on page 1, you were the first two links. You definitely know what you're doing!

Mar 07, 2018 07:48 AM #17
Deepak Chauhan MCNE®
Versailles Property - Irvine, CA
Yes, I will sweeten the deal

You sound like Prafful Thakkar whispering in my ears. Very friendly reminder to dummies like me, well done!

Mar 07, 2018 08:19 AM #18
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

"Patience is a virtue" is definitely true when working within our industry, Liz and Bill Spear.  Those unwilling to nurture and farm contacts and leads will not last long ...


Mar 07, 2018 09:55 AM #19
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

There is hardly an area of life where we don't get caught in the: I want results now.

We live life like we have a "clicker" in our hand and keep pressing the button to get a better result.

But, that only adds to frustrations. Many things, blogging, take time.

Thanks for sharing

Mar 07, 2018 10:20 AM #20
Mary Sheridan
Keller Willliams - 1033 Hamilton Place,Johnson City TN 37604 - Johnson City, TN
Creative Marketing, Buyer Agency 423-943-7655

Liz and Bill, back when I was new to Active Rain, you were wonderfully helpful and encouraging, in addition to the good things in your posts and I enjoyed every minute of my association and my real estate work, but after almost 40 years at it, I have now retired to Roanoke, VA and for health reasons (nd age - 80  coming up) have let my website and my blogging go by the way.  

I'm concentrating on finishing a couple of  books and making referrals.  I just want to thank you for your insights and examples.  

Best wishes,

Mary Sheridan
Roanoke, VA

Mar 07, 2018 04:03 PM #21
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

Yes. Patience.  Blogging is similar to a slow cooker versus a pressure cooker. The big difference is, in cooking the end results may be the same. Blogging is an ongoing task that continues to build over time ... and there are results, delayed or otherwise. 

Mar 07, 2018 06:46 PM #22
JL Boney, III
Coldwell Banker - Columbia, SC
Columbia, SC Real Estate

It takes a lot of dedication and consistency to make this business or a blog work out. But if you put in the time it can truly be worth it, even if you don't get huge numbers on each post, they all add up over time and each one is an opportunity.

Mar 08, 2018 06:07 AM #23
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