Branding Moments: The Story Charmed Us Into Buying!

By
Services for Real Estate Pros with Napa Consultants

www.luxuryrealestatemarketing.com

If you have followed our blogs, you probably are aware that besides creating brands and brand strategy for our real estate clients, we study brands day in and day out.  One of the best areas to examine brands is in the wine industry.  Competition in the global wine industry is even fiercer than in real estate. Whether selecting an agent or a bottle of wine without a direct referral, you have very little time to make a great impression and stand out from the crowd.

www.luxuryrealestatemarketing.com

One way to make a great impression besides having a brand that stands out is to also have a great brand story that charms one into buying.  The close-up of the label pictured above is of wine made with  native"cruvino" grapes. The red fox on the label also a native lives in the hills.  Foxes love to eat the berries that fall off the vine. Because of their low yield and tendency to drop the fruit when ripe, wine growers in the Ligurian area of Italy have uprooted the grapes.  

 

In the hills of a tiny village of Varigotti on the Mediterranean are terraces of cruvino that date back to the Etruscan times.  The Ruffino family has been making cruvino wine for over 500 years.  When asked if the family follows "organic methods?" here is their reply: "We're not organic.We just do everything the same way as our ancestors have for hundred of years".

 

Here are wine expert, Anthony Lynch, remarks:

"medium-bodied red. With notes of fresh berries, pepper, and a sweet spiciness, it will wonderfully complement homemade pasta dishes and roasted poultry and meats."

  

We were charmed into buying this wine.  We had ours with pasta. We made a sauce with tomatoes, spinach and shitake mushrooms.  It was perfect. This was a delightful addition to our wine knowledge, and we will keep it on our list of favorites.

 

Do you have a brand story that will have charm someone to work with you?

 

 

 

 

 

 

Posted by

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

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Old Farts Club
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Rainmaker
2,270,086
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

You be judge....people first...then business says Ran Right Realty

Mar 09, 2018 06:21 AM #29
Rainmaker
3,418,597
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Ron and Alexandra Seigel ,

Love the story and can see why you were attracted to the label and charmed into buying! I'm thrilled the wine turned out to be as good as the label that was created!

Mar 09, 2018 06:21 AM #30
Rainmaker
3,734,539
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Candice A. Donofrio I feel at home in Italy, and it is a country we have been to many times, and intend to visit many more times.  I enjoy France (my mother's native country) and where my father graduated from the civil engineer institute. No one has the feel, passion and concept of design or art like the Italians do.  A

Mar 09, 2018 06:40 AM #31
Ambassador
2,714,233
Paul S. Henderson, REALTOR®,CRS,
RE/MAX Professionals. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

My mouth started to water as I read Anthony Lynch's remarks topped off by a clever display of wine bottle art. You can breathe the passion Alexandra...

Mar 09, 2018 06:52 AM #32
Rainmaker
3,734,539
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Paul S. Henderson, REALTOR®,CRS, and the passion is what makes life enjoyable.  Following passion takes you places when you did not know existed.  Happy Friday to you.  A

Mar 09, 2018 06:54 AM #33
Rainmaker
3,734,539
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Anna Banana Kruchten CRB, CRS, Broker I loved the comment you wrote with the word "softly". Thank you for that. A

Mar 09, 2018 06:56 AM #34
Rainmaker
3,734,539
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Georgie Hunter R(S) 58089 You are so right, once upon a time we did not have to think organic, we nourished the earth rather than poisoned it for larger yields, then poisoned the very people we were trying to feed.  A

Mar 09, 2018 06:57 AM #35
Rainmaker
1,968,892
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

I love the response regarding being organic! Tell it like it is...couldn't have a better answer!

Mar 09, 2018 07:19 AM #36
Rainmaker
2,886,873
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hello Alexandra and Ron - I always enjoy your real liFe examples. So true!

Mar 09, 2018 08:18 AM #37
Rainer
405,189
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Ron & Alexandra,

Never heard of this grape either. Need to try it one day.

Mar 09, 2018 09:46 AM #38
Rainmaker
1,177,938
Kat Palmiotti
Grand Lux Realty, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

Oh yum. I selected a new wine a few months ago to try - it was a cabernet, and was called Gentleman's Collection. I picked it because I liked the "Rule #1" on the bottle which had to do with "Language Please" - Luckily I also loved the way it tastes, so it's become a favorite. 

Mar 09, 2018 10:31 AM #39
Rainmaker
3,734,539
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sharon Tara I loved that answer.  It was from the heart and true!  A

Mar 09, 2018 10:51 AM #40
Rainmaker
3,734,539
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Michael Jacobs thank you for your comment, and we love watching ourselves make buying decision.  Sometimes that analysis makes us put it back on the hanger or on the shelf..A

Mar 09, 2018 10:53 AM #41
Rainmaker
3,734,539
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

James Dray these are the only people who grow that grape...how about that for a niche?  

Mar 09, 2018 10:54 AM #42
Rainmaker
530,525
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

We visited Spain last summer and had occasion to try this wine.

Orgasme Wine Lovers in the Air   Orgasme red wine from Spain 

How is that for branding?

Mar 09, 2018 12:14 PM #43
Rainmaker
3,734,539
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

John Juarez beautiful label, did you enjoy the wine?  Have a great weekend.  A

Mar 09, 2018 12:36 PM #44
Rainmaker
2,160,500
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

"Matisse" that's it.  I was trying to remember the name of the artist the artwork reminded me of.

Mar 09, 2018 02:14 PM #45
Rainmaker
2,160,500
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

CONGRATULATIONS Ron and Alexandra, on having this blog FEATURED in the Old Farts Club group!    

Mar 09, 2018 02:17 PM #46
Rainmaker
3,734,539
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl Jeffcoat thank you, we appreciate this august recognition in the Old Farts Club.  Wishing you a great weekend.  By the way, Matisse is a favorite of ours.  A

Mar 09, 2018 03:02 PM #47
Rainmaker
150,049
Corey Martin
Martin Presence Group - Ruston, LA
Real Estate and Management Solutions

It sounds like a very nice wine. I think shitake mushrooms are particularly good, so I may have to see about trying this wine. Thank you for the recommendation. 

Mar 13, 2018 09:46 PM #48
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