Removing References of your Former Real Estate Firm – Google Showing Old Information

By
Real Estate Agent with Dakno Marketing

One of our clients ran into a sticky situation the other day. They recently left a large franchise brokerage company and ventured out to start their own real estate company. Everything was going well until they received a letter from their former companies' lawyer stating that the real estate agent was still using the old company brand. He then referenced a few places online that still showed the old information. A quick search on Google confirmed that the search engine was ridden with references to the real estate agent and the old franchise.

Updating this information can be more difficult than you may think. After all, many of these references were from Social Networks, Directories, Internet Yellow Pages and more. To make matters worse, most of these sites were out of the real estate agents control so it isn't as simple as logging in and a company name and address.

But I Already Updated the Information

They also noticed that Google was still referencing information that had already been changed for quite some time. This is when they knew that erasing all of internet references to the former company in a matter of days wasn't just difficult, it was pretty much impossible. That's because it would take time for Google to show the new information. Ready to throw their hands up, they emailed me asking for help. They not only needed to give their lawyer a technical explanation of why they couldn't just snap their fingers and make the information disappear, but they also needed direction to clean up as many references as possible.

Why Not Turn It Into A Blog Post

I proceeded to write out some tips when I realized that there were probably many other agents that have encountered a similar situation. With this in mind, I quickly turned my email into a blog post. Let me give you a quick warning. It's not a quick and light read. But if Google is still showing references to your former real estate company, it can be invaluable information.

Here is a quick rundown of what the post covers…

  • Effectively searching the web for those old references
  • How to check every Word Doc, PDF file, presentation and web page on your website.
  • How scrapper sites grab your information
  • Online Yellow Pages
  • Keeping tabs on your link love
  • Google Cache
  • Outdated info in the Open Directory Project (DMOZ.org)

You can read the entire article on Erasing Traces of Your Former Real Estate Firm by visiting the Dakno Real Estate Marketing Blog

Comments (76)

Teresa Berry
Seattle, WA

Brad once again you've come through with some great help on an issue I really need to follow up on, Thanks again and again - I'm heading over to read. Cheers

 

 

May 29, 2008 11:53 AM
IMNJ - Internet Marketing Specialist
Internet Marketing NJ - Red Bank, NJ

Great points Brad - This is not a easy situation to rectify and in some cases requires legal action. Another important thing to watch out for is old disclosures and policies. Those pages are often neglected and not update with other media.

 

Jun 05, 2008 05:56 AM
Robin Dampier REALTOR®
Coldwell Banker King - Hendersonville, NC
Hendersonville & Western NC Real Estate Source

This is an issue I've been through.  It became necessary for me to spend more time working at home due to some health problems of my husband & I knew I would not any longer be able to meet even the required minimum production figures for my Broker.  I agreed to sell (verbally) my website (self created using FrontPage - many ages ago so Google is kind to it) and maintenance service to another realtor in the same company who I felt had a lot of potential (I wasn't wrong!).  Well, I didn't realize she and 6 other of this company's agents were moving to a new company!!  Well, to put it mildly this created a very BAD situation!  I didn't have any problem with the Broker that I was aware of and actually we were friends.  To make a very long story short, once the Broker realized that now I no longer owned the Domain Name she had her legal beagels get after the agent I sold the site to due to all the presence I had created on the Website.

It took me weeks and weeks to try & get it cleaned up and get it straightened out!!  Plus a STRONG email to the former Broker/friend who has a hard time understanding anything about the internet -- she has gotten a lot better since this episode and now appreciates its benefits and pitfalls!  It is amazing and unbelievable where all you show up on the internet!

I leaned a very important lesson -- for any link exchanging DO NOT mention a company name!!  Your name will not change, but, the company name may!!

Sue -- now a licensed Web Assistant to Robin

Jun 05, 2008 06:06 PM
Foster Smith Summerville
Carolina One Real Estate - Summerville, SC
Summerville & Charleston Homes for Sale SC Realtor

Great article Brad. I just went through each step as I"ve recently changed my brokerage name. Thanks for the insight.

Jun 06, 2008 07:00 AM
Susan Trombley
Trombley Real Estate - Wake Forest, NC
Broker/Realtor, Raleigh, Cary, Wake Forest, Youngs

I know it goes to servers and is saves forever and ever and you are correct we sometimes do not have control. Plus when people subscribe to list you do not know how old that list is and then you are connect to the other firm again. It is like a dog chasing their tail.

Jun 12, 2008 02:56 PM
Liz Toles
MyLethbridgeRealty.com - Lethbridge, AB
Lethbridge Real Estate

Hi Brad:

Good information! I recently had to change the name of my site as it contained a geographical location paired with the trademarked term "REALTOR". I was unaware that I was breaking trademark rules when I named the site, but my competition quickly brought it to our board's attention that I was in breach. I had the name switched over within hours, but it is definitely difficult to erase all the traces. In my case, I have worked extra hard to make them disappear as I could be faced with a fine if it still appears!! The even harder part though has been trying to explain why I don't have the control to just make it all go away... especially to a board that is a bit behind in the technology department. I think I will just refer them to your blog from now on!

Thanks again for the good tips and a great post

Jun 14, 2008 02:46 AM
Kathy Anderson
Arizona Luxury & Lifestyle Living - Cave Creek, AZ
Arizona Homes For Sale, Sun City Grand

I can see where this could create plenty of issues.  I've noticed how long it can take Google to recognize changes that I have made and am glad I'm not in the position to have to be concerned about this.... yet.

Jun 14, 2008 03:05 AM
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

I shudder at the thought of having to do that kind of "housecleaing".  As things like blogs are generally time stamped, then that should cover a lot of the problems.... at that time, that was the company one works for. 

Jun 16, 2008 04:26 PM
Jason Smith
DreamDirt Auction - Mondamin, IA

Indeed very difficult, I've been struggling with this for 5 months and still find new things popping up.

Jun 17, 2008 03:08 AM
Dana Couch-Davis
Kendall Haney Realty Group - Memphis, TN
CRS, GRI, ABR, SRES

That is a pretty arduous task to remove all those references.  Sounds like there was some sour grapes from the former firm.

Jun 21, 2008 01:43 AM
Mindy & Jay Robbins
Robbins Real Estate - Dallas, TX
Expect Excellence from Robbins Real Estate

Thanks for taking the time to share the steps remove information.  We have some onld information we need removed.

Jun 22, 2008 09:45 AM
Cristal Drake
Prudential California Realty - Fullerton, CA
Realtor - Fullerton Real Estate

BRAD!  When I google my name, and old reference from when I was with a subprime lender is still showing up - rather high I might add!  I never even put it up.  I am not sure what should be done.  At this point it is not a big deal since that companyis out of business but I am not sure if I should be concerned.  Good post!

Jun 29, 2008 04:45 PM
Aida Pinto
Independent Real Estate Broker - Los Angeles, CA
Real Estate Broker (562) 884-6196

Hi Brad---yes great post and thanks for sharing

Jun 29, 2008 06:25 PM
Mike & Kathleen Kelly
HICKORY REAL ESTATE GROUP - Hickory, NC
Hickory NC REALTORS

I just changed companies as well and I have been searching for every link where I posted my info. Thanks for the info.

Jul 14, 2008 01:05 PM
Linda Mae Croom
Topock, AZ
(928) 768-3040

Brad,

Thank you for the post. As a newbie I am finding a wealth of info on Active/Rain.

I have been at a loss as how to rid the search engines of my time with a former brokerage. Maybe now armed with a new wealth of knowledge I can solve the problem.

Jul 15, 2008 11:14 AM
Charles & Noeleen Duffy
Team Duffy, Marketing Florida to the World! - Palm Coast, FL

Great post, Just to check I "googled" some agents that I know recently changed brokerages and sure enough they're showing up with the old brokers information...  I'll be sure to pass this post on to them...

Jul 30, 2008 10:49 AM
Scott Hoen
HollywoodTitleCompany.com - Carson City, NV
COO, Monarch Title Company 714-270-9607

thanks for the post and information -- I will have to use some of the techniques for this

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