One of our clients ran into a sticky situation the other day. They recently left a large franchise brokerage company and ventured out to start their own real estate company. Everything was going well until they received a letter from their former companies' lawyer stating that the real estate agent was still using the old company brand. He then referenced a few places online that still showed the old information. A quick search on Google confirmed that the search engine was ridden with references to the real estate agent and the old franchise.
Updating this information can be more difficult than you may think. After all, many of these references were from Social Networks, Directories, Internet Yellow Pages and more. To make matters worse, most of these sites were out of the real estate agents control so it isn't as simple as logging in and a company name and address.
But I Already Updated the Information
They also noticed that Google was still referencing information that had already been changed for quite some time. This is when they knew that erasing all of internet references to the former company in a matter of days wasn't just difficult, it was pretty much impossible. That's because it would take time for Google to show the new information. Ready to throw their hands up, they emailed me asking for help. They not only needed to give their lawyer a technical explanation of why they couldn't just snap their fingers and make the information disappear, but they also needed direction to clean up as many references as possible.
Why Not Turn It Into A Blog Post
I proceeded to write out some tips when I realized that there were probably many other agents that have encountered a similar situation. With this in mind, I quickly turned my email into a blog post. Let me give you a quick warning. It's not a quick and light read. But if Google is still showing references to your former real estate company, it can be invaluable information.
Here is a quick rundown of what the post covers…
- Effectively searching the web for those old references
- How to check every Word Doc, PDF file, presentation and web page on your website.
- How scrapper sites grab your information
- Online Yellow Pages
- Keeping tabs on your link love
- Google Cache
- Outdated info in the Open Directory Project (DMOZ.org)
You can read the entire article on Erasing Traces of Your Former Real Estate Firm by visiting the Dakno Real Estate Marketing Blog







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