YouTube Thursdays - Branding YOU as the Local Expert

By
Real Estate Broker/Owner with ViewHomes of Clark County - Nature As Neighbors

YouTube Thursdays - 

 

Be sure to Subscribe to our group - 

 

 

Do you have the pulse of your community niche(s)?  You should.  Video is a great vessel for owning a marketplace. Schools, major employers, restaurants, parks, neighborhoods, businesses, and people come to life via videos. 


The benefits of Community Video Marketing : 

 

Buyers: People find you because of your library of videos introducing them to the communities, neighborhoods, businesses and people in your market.  Who can compete with the true community expert?  Exactly. 

 

Sellers: Potential sellers also want the local expert selling their property. If you’re the one who brings the community and neighborhoods to life, they’ll find you. If you can do that for a community, imagine what you can do when marketing a listing? Exactly. 

 

BombBomb featured an article showcasing some videographer/realtors they felt were worth mentioning. I chose several of them to give you some examples and hopefully, get the creative juices flowing. 

 

Here’s Dana Green in Lafayette, California. She did a series of videos about  local schools - and does a good job incorporating her services into the mix. We noticed she did the same intro for all of the area schools videos ( a big timesaver).  For those of you who are camera shy,  Dana doesn’t appear on camera at all  - just a photo and contact information at the end of the video. There goes that excuse! 

 

 

We enjoyed watching this one from Anne Jones and Marguerite Martin from Tacoma, Washington. It's as short and sweet visit to a local coffee shop. Can't you nearly smell the coffee? 

 

 

Raziel Unger does a nice series of videos featuring the various neighborhoods where he sells homes. We like the professional, yet laid back style - and the short length of his videos. 

 

Posted by

 

ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.

314 NE Cedar Street
Camas, WA  98607

360-608-4900 

info@natureasneighbors.com
 

                                                                             

 

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Fred Griffin 03/08/2018 07:22 PM
  2. Roy Kelley 05/17/2018 01:00 AM
Topic:
Real Estate Sales and Marketing
Groups:
The Art Of Marketing You
Bananatude
ActiveRainVideoBlogger
VBloggers
YouTube Thursdays
Tags:
video marketing
community videos
youtube thursdays

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Rainmaker
2,761,775
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Excuses excuses...we have had a lot going on and this slips on the "to do"list but this will be the year we get it DONE ! 

Mar 09, 2018 03:54 AM #16
Rainmaker
346,184
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

I appreciate the examples you shared. It helps me see how to present the message.

Keep your posts on video coming.

Mar 09, 2018 04:03 AM #17
Rainmaker
1,319,943
Amanda S. Davidson
Amanda Davidson Real Estate Group - Alexandria, VA
Alexandria Virginia Homes For Sale

Debb and Bernie, these are great examples. I really like Raziel's community video, bookmarked your post so that I can come back to it. Can't thank you enough for your YouTube Thursdays series, you've really helped me learn more about video.

Mar 09, 2018 04:34 AM #18
Rainmaker
3,414,802
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Debb Janes EcoBroker and Bernie Stea JD ,

Great post and well deserved featured. Love the showcasing of different video examples. Your YouTube Thursday series is so informative..thank you for  helping us all learn!

Mar 09, 2018 05:01 AM #19
Rainmaker
4,254,237
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Good morning Debb and Bernie.  The only downside to local community marketing is the number of calls that one can receive asking for HOA docs, budgets, resident phone numbers, etc.  But, it's a small price to pay for success.

Mar 09, 2018 05:30 AM #20
Rainmaker
931,821
Brigita McKelvie, Associate Broker
Cindy Stys Equestrian and Country Properties, Ltd. - Lehigh Valley, PA
The Broker with horse sense and no horsing around

Good morning, Debb & Bernie!

These are wonderful examples of showcasing local  communities.  They are short and sweet and to the point.  Thank you for teaching us on how to video our neighborhoods.

Brigita

Mar 09, 2018 06:11 AM #21
Rainmaker
560,451
JL Boney, III
Coldwell Banker - Columbia, SC
Columbia, SC Real Estate

A good community post or video can work wonders for a long time. There's no telling where it will pop up and people really enjoy exploring them which only helps your brand even more.

Mar 09, 2018 06:13 AM #22
Rainmaker
1,866,919
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Show them around with video. It beams them to your home town that you are proud of right? More than property listings to promote with video. Showcase your area, the real estate process of buying and selling and talk to them... don't read to them in a script that is not how you and I have a conversation. Excuses for not using video still linger. Introduce them to the locals! Great post Debb Janes EcoBroker and Bernie Stea JD !

Mar 09, 2018 06:35 AM #23
Rainmaker
3,526,104
Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Debb, great tips, and soon as we see a bit more color (leaves & flowers) will get started on some local videos too.

Mar 09, 2018 06:41 AM #24
Rainmaker
4,605,991
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Congratulations on your feature recognition. Thanks so much for sharing your advice.

Mar 09, 2018 07:18 AM #25
Rainmaker
2,835,803
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo & Home Sale Specialists

All terrific videos Debb. I especially like the last one where he shows off his neighborhood. Consumers really want to see what an area looks like before searching the internet!

Mar 09, 2018 08:34 AM #26
Rainmaker
2,883,499
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hello Debb  and Bernie-  there you go again. Very well-done.

Mar 09, 2018 08:43 AM #27
Rainmaker
1,717,056
Patricia Feager
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Debb Janes EcoBroker and Bernie Stea JD - Your blog is so unique because here I get continuing education in areas I am most interested in learning. You do such a great job and it's clear to me you know how to make learning fun.Thank you for the beautiful gift of education that you so graciously share here on ActiveRain. 

Mar 09, 2018 09:49 AM #28
Rainmaker
657,440
Nick & Trudy Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

Interesting mix of styles and content. Nice selection.

Mar 09, 2018 10:14 AM #29
Ambassador
1,295,037
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

The coffee one was my favorite. I couldn't hear what the barista said, but that sometimes happens with lots of background noise. Can you take the same one-length video (like I shoot) and edit it to add in still photos? I have never even attempted that. You do it so frequently and I know that you work off apple rather than microsoft like me. A company called Stupefix (I think that was the name?) allowed me to use still photos and do music over them, adding captions. I haven't used it in years, and it isn't certainly as fluid as youtube videos. 

 

Mar 09, 2018 12:39 PM #30
Rainmaker
949,463
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Debb,
Thanks for all you do to help AR members incorporate video into their business.  I enjoyed the samples you shared.  Have a great weekend.

Mar 10, 2018 09:12 AM #31
Rainmaker
890,313
Gloria Todor
Century 21 Absolute Realty - Media, PA
& Doug Durren (484) 431-3686 in SE PA

Debb & Bernie, Wonderful short but to the point videos.  Videos are a good way to go for sure.  Thanks for your work on sharing this info with us!

Mar 12, 2018 08:10 AM #32
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Apr 04, 2018 10:15 PM #35
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