I am tremendously grateful to clients that take time from their busy days to endorse and recommend me to others. It is a fantastic feeling knowing that my help was appreciated and that clients think enough of me to help my business to grow.
Just this year 2018 three of my recent clients have told me that they have submitted testimonials for me on the Z Monster. But none of these reviews have ever appeared. So I contacted support at Zillow and inquired as to why. Here is their reply:
The review you were expecting from email@example.com seems to have been rejected. Zillow runs every single review that is submitted past a human being. Why? Zillow Group likes to ensure the review complies with our Review Policies and Guidelines — to maintain integrity of the review system and to reduce potential gaming. Yes, sad as it sounds, the simple fact is there are agents out there that try to submit fake reviews on their behalf, and to a lesser extent, fake reviews taking digs at competitors.
While we can't give specifics on why the review is rejected, we can share commons reasons why the review may have been rejected.
• The review doesn’t contain enough information to be useful to others. What we are looking for are reviews that will provide value to both the consumer and the agent being reviewed. Explain why or how an agent helped, not just that they were helpful.
• The review is self-promoting or it has contact information for the reviewer, this relates to the first reason as we want to make sure they highlight you as the agent.
• They submitted a review from an office or public computer. Unfortunately, while it is convenient to tell a client in your office, “Just walk over there to that bank of computers and submit your review now, while you are thinking of it,” using an office or publicly accessible computer to submit multiple reviews is a tactic often employed by spammers and gamers. We suggest that you ask your clients to submit reviews from their own computers, away from your office.
Please note, the reviewer has the ability to check the status of their review, edit and resubmit it at any time. I have also included a link to our review guidelines below.
If you have any additional questions or concerns, please let us know.
Thanks and have a good rest of your day!
This is NOT just about the negative impact this has on Realtors it is also very much one more way that Zillow is deceiving and harming the public. Most of the public believe that Zillow is providing information to help them make decisions. In reality by BLOCKING legitimate reviews (for subjective i.e. you aren't paying them to advertise for you) they are MISLEADING the public. It is interesting to note just how many interesting reviews the agents that are paying them have lol.
Basically what Zillow is saying is that they can reject reviews for ANY reason at all including completely subjective ones. "The review doesn’t contain enough information to be useful to others." What we are looking for are reviews that will provide value to both the consumer and the agent being reviewed. Explain why or how an agent helped, not just that they were helpful." I do notice however that "Premier Agents" i.e. those that pay ridiculous amounts of money to them for leads. Regularly have extremely uninformative or meaningless reviews. So there would appear to be a large double standard going on at #Zillow and it's just one more reason to not FEED THE MONSTER.
Some other resources to look at:
To protect your interests and make certain that you make the best decisions possible, it's important that you have an experienced and knowledgeable real estate agent that has your best interests at heart.
We are committed to keep you informed and on top of the local Northern Virginia real estate market. You can be certain that we will provide all the information you need to make the best choices for you and your family; even when that best choice is to do nothing. We have been helping individuals, couples and families to purchase and sell homes in Fairfax, Alexandria and the surrounding areas of Northern Virginia for the last four decades and we would love the opportunity to help you too. Whether you are buying your first dream home or next we will take the time to answer all your questions and always give you the best advice available so that you can make your dream home a reality.