by Andy Coffaro
Bonus Tip: If you’re trying to snag just home addresses, we’ve got a brand new tool you must check out.
These best practices must be integrated into your overall marketing campaign to help your real estate business capture more quality leads and maximize home sales and purchases.
Exit-Intent Pop-Ups: Provide an email subscription pop-up box when users are about to leave or close their browser tab.
Newsletter Sign Up: Provide a compelling weekly or monthly newsletter that users subscribe to via email addresses.
Sticky Top Bar: Place an eye-catching bar that remains at the top of the screen even as users scroll down to read your content.
Splash Page: Visitors must engage with your welcome page before they can surf your site. Ask for their email addresses here, but provide the option to skip and move forward so you don’t alienate them.
(Orbit Media Studios 2013)
Social Sign Up: Include an email sign up form on your Facebook business page.
Old School: Always have an email sign up sheet at your open houses or other events like trade shows.
First Home Addresses, Then Emails: Remember our bonus tip above? Snail mail compelling marketing materials that includes a unique email sign up URL.