Ask An Ambassador: How Did You Find Me?

Real Estate Agent with RE/MAX Elite 513.520.5305 SAL.2002007747


How did you find me?

It's a question I like to ask potential buyer and seller clients.

Now sometimes I don't need to ask.  If it's a buyer calling about patio homes, whether it's a patio home blog post or an IDX page, if they're calling about that topic, they usually lead with "I was looking for patio home information and found you EVERYWHERE!".

But otherwise, I don't know for sure where.

Was it a blog post?

A website?

A Pinterest board?

A good word from a past client or friend?

Something else?

Last night I had a listing interview and the answer was.  "Google.  I searched "real estate agents near me" and you and your wife came up!".

For that case, it was most likely a Google My Business entry that got found (tip:  use maps to increase your presence.  Most of your competition WON'T, either because they don't know how or won't make the effort).

Leaving local breadcrumbs is a crucial part of our digital prospecting.

I'm NOT going to win the battle for "Cincinnati real estate agent" in the SERP wars.  ZTR have a MUCH bigger budget and they're willing to pay for ads.  Me, I'm working on the cheap.  Our Wordpress site, our blogging, our IDX, relatively speaking they're a pittance.  We spend about $200/month on our main IDX website and another template site we've had for ages.  Our ActiveRain blogging is free.  Add in some other free Net building presence things and we've got decent odds of being found, IF we work long tail type terms.

It's why we like to blog about details that you won't find on ZTR.

Those portals are NOT giving detailed information about new construction developments.  And at least for the present, new construction is 1/3 to 1/2 of homes for sale in some communities.  And you know what buyers like?  BRAND NEW HOMES.  We currently have a market ready home to close in 10 days, 2 other new builds under contract and a buyer thinking about another.

What else works for us?  Subdivision specific information.  Again, the portals are not that specific, so here's a chance to get in front of both buyers and sellers.  Last year an old post about a ranch condo community got us a call from a seller.  We listed that condo.  Then another down the street called to list too.  We sold them both.

Frankly I should do MORE subdivision profile pages with IDX searches.  I know they work!  But Life.... and an ever growing To Do list :)

Bottom line, what are you doing to make yourself get found by home buyers and sellers?  The more local and specific the real estate information you provide, the more likely you're going to have that call from a "ready now" type client who is ready for your help.



Until next Tuesday, just Ask An Ambassador if you need help!

Bill of Liz and Bill aka BLiz



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Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH

Thanks LIz for sharing!!!

The more local and specific the real estate information you provide, the more likely you're going to have that call from a "ready now" type client who is ready for your help.

Mar 14, 2018 04:08 AM #6
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Yes to finding me....(you, everyone)

Mar 14, 2018 07:07 AM #7
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hello Liz and Bill(Bill) - this is one of my favorite questions to have "answered"  even when the question is not specifically asked. 

Mar 14, 2018 07:15 AM #8
Stephen Turner
TriCorner Homes (TriCorner Realty) - York, PA

Bill, thanks for an amazing article, full of some great tips on how to get found. Then it's so important that when we are found, we know where they found us! There's such great info to be unpacked in this one!

Mar 14, 2018 09:24 AM #9
Nick & Trudy Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

As Anita Clark said when we think like clients we are more likely to be found by them.

Mar 14, 2018 10:23 AM #10
Alesha A. Wilson, M.Ed., MRP
Buy and Sell Oklahoma LLC - Edmond, OK
Buy and Sell with Confidence

Thank you for sharing some of your successes from current and past post!  I've bookmarked as a reminder to keep going   Congratulations on the Feature!

Mar 14, 2018 02:12 PM #11
Vickie Teel
Allison James Estates & Homes - Punta Gorda, FL
It's all about YOU!

Loved your post Liz and Bill Spear - it really made me stop and think about what I should be doing.  Congrats on the well deserved feature!

Mar 14, 2018 06:16 PM #12
Carolyn Roland-Historic Homes For Sale In Delaware and S. Chester County PA
Patterson-Schwartz Real Estate - Wilmington, DE
Carolyn Roland, GRI, CRS

I know it's easier to specialize in an area on the map than a type of home, such as historic, which can be dotted all over the map. But I do find Google likes it when I write about historic homes in one of the 3 Delaware counties.

Mar 14, 2018 07:00 PM #13
Lee & Carol Barbour, REALTORS
Murphy and Hayesville, NC; Hiawassee, Blairsville, Blue Ridge GA and Copperhill TN - Murphy, NC
Mountain Living Team in Murphy NC and North GA

Kick our motivation butt! Your post has got me ready to get back to blogging about our great little town. Great Feature BLiz!

Mar 14, 2018 07:21 PM #14
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I found you right here on the blog. You are very thorough, and that’s not a bad thing!

Mar 14, 2018 07:59 PM #15
JL Boney, III
Coldwell Banker - Columbia, SC
Columbia, SC Real Estate

Knowing where people find you is so important. I always ask so that I know what's working and what to focus my efforts on.

Mar 15, 2018 06:15 AM #16
Kim Crayton
Coldwell Banker Resort Realty - Sandpoint, ID
"Best Realtor in Northern Idaho" ~According to Mom

Great information!Thank you Liz and Bill. It is important to ask this questionto find out which method is giving us the biggest return on investment. I have been a real estate salesperson in Sandpoint, Idaho for only 7 months. My funds have not yet caught up with my ambition so doing things "on the cheap" is my method of operation for now, so I am investing time instead of money. Being 'on-floor' has worked well so far for me and I am getting started now with building an online presence. Thank you for these suggestions!

Mar 15, 2018 09:34 AM #17
Jim Paulson
Progressive Realty (Boise Idaho) - Boise, ID

When I ask salespeople trying to sell me something, they typically say  I wish more buyers went there instead of just people trying to get me to pay for SEO, first page on Google, exclusive rights to a zip code on their website, etc.

Mar 15, 2018 09:37 AM #18
Vince Divarco
DUCTZ of Tucson - Tucson, AZ
DUCTZ Air Duct Cleaning of Tucson & Green Valley

Great post - we do this for every lead we get.  It does help us to focus our B2C marketing a little bit better.

Vince Divarco

DUCTZ Arizona Regional Operations Team

Mar 15, 2018 12:08 PM #19
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

I ask the question and usually get an answer similar to yours--also pp find me from Zillow reviews.  Important to have a detailed, professional online profile!

Mar 15, 2018 12:24 PM #20
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

If we don't track our marketing efforts then we are just guessing.

And that can be a costly mistake.

Thanks for sharing.

Mar 15, 2018 06:01 PM #21
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Back when I was an agent I had a terrible time remembering to ask that question. And in those days - the answers were more varied. Could be the newspaper, Homes magazines, signs, etc.

Now, when I remember to ask the answer is always the same - "Somewhere on the Internet." I'm always pleased when someone remembers what they were searching for or WHERE on the Internet they found me. Most do not.

Meanwhile, I preach to new agents that they need to get blogging about things Zillow and do not offer - detailed information about communities, regulations, etc.

Mar 16, 2018 07:02 AM #22
Chris Lima
Atlantic Shores Realty Expertise - Port St Lucie, FL
Local or Global-Allow me to open doors for you.

Great post and a great reminder to ask the question.  I have made it a habit to ask this very important question.

Mar 17, 2018 06:08 AM #23
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Yet another reminder that I need to fix my Google profile.  I've tried repeatedly to change the address since switching companies and it just doesn't "take."  I think I'll revert to Fiverr for assistance!

Mar 18, 2018 09:12 PM #24
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

There's a support contact form for My Business on Google.  Try that!  We'd had one of our pages suspended (never understood why), but got it released to view again.

Mar 19, 2018 06:53 AM #25
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RE/MAX Elite Warren County OH (Cincinnati/Dayton)
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