Creating a blog with regularly posted content is a struggle that anyone doing virtual marketing faces day after day. Blogs give you a great opportunity to share content, demonstrate expertise, market your services, and draw people to your website. However, we all hit those roadblocks occasionally when coming up with that next piece of quality content seems like an impossible task. Below are 6 helpful ideas to get your blog back up and running!
1. List the Most Helpful Apps or Websites for People Looking to Buy or Sell Their Home
A nice way to get the ball rolling on new and relevant content, is to use resources that already exist. Instead of spending time fumbling over your next creative blog post, use that time to curate a helpful list for your readers. Research reviews on different apps and sites, and find out which ones people are using with success. Not only will it help with market research for yourself as an agent, but you are providing your readers with valuable information, laid out in one convenient place.
2. Showcase the Homes with the Best Views in Your Market
If you’re short on words, remember that pictures speak volumes. Find the properties with the best views in your market, and share photos with your readers. This results in easy, eye-catching content that can keep any reader’s attention!
3. Share the ‘Must Hit’ Locations in Your Area
When people are looking to buy a home, they aren’t just looking at the house itself, but the area as a whole. A simple, and personal touch can be added to your blog by sharing your ‘Must Hit’ locations in your area. Give your reviews of restaurants, happy hours, or other local businesses in your town to share with prospective buyers. This idea can be just as fun for you as it is for the reader.
4. Listen to Your Customers
If you are having trouble coming up with topics on your own, think back to the questions and concerns your customers are raising, and answer them. If one person is having these questions, chances are others are too. Put together a blog post of the most common concerns you’re receiving, and provide your customers with helpful information to make the most educated decisions.
5. Outline the Closing Process From the Perspective of the Buyer and Seller
As an agent, you are likely very familiar with the closing process from the point of view of the buyer and the seller. There’s a good chance, however, that your customers are not as knowledgeable as you on this subject. Create a post that lays out the process in as clear of terms as possible for any first time buyers and sellers out there.
6. Demonstrate Expertise, and Market Your Services
When in doubt, talk about yourself! Explain to your customers what you do, and how you do it better than everyone else. This will give your readers a glimpse into the services you offer, and why you’re the best option out there! Content creation and sharing is crucial in the marketing world, and regular posts can set you apart from your competition. These are 6 simple ideas that can get your blog back on track, while providing your customers with helpful information. What are some of the ideas you use to get quality content out?