Can I Get Seller/Buyer Leads Without Upfront Fees?

Real Estate Broker/Owner with Cam Realty and Property Management

Can I Get Seller/Buyer Leads Without Upfront Fees?

One of my favorites is of course ActiveRain! Are you dancing in the Rain yet? If NOT, why not?
Some list to last, some only work with buyers and some do both. Whatever your business model is, you MUST market to potential buyers and sellers if you want to stay in this business.

I don’t know about you but I am not the one to buy leads but if that’s what you choose to do, that’s fine as well.

There are many ways to make your phone ring without signing a contract and paying thousands of dollars every month. Let’s get one thing straight though, marketing is not FREE. Your time is money so even if you’re door knocking or cold calling, it’s costing you money.

Here are some suggestions on getting Seller/Listing Leads without upfront fees;


-Mailouts You must be consistent and do a mailout every three to four weeks. Please think about what you’re mailing out before you spend a dollar. Ask yourself these questions;
1-Will the homeowner read my message
2-Is it relevant
3-What’s in it for them?
4-Why would they call me vs hundreds of other agents in town

I picked a farm of 400 homes who receive a handwritten letter, then a postcard, handwritten card, then another postcard. I mail out every three weeks.
These 400 homes are not in a specific subdivision but a certain location which may include some subdivisions.
Out of these 400, I select absentee owners and mail them information about property management also a CMA every three months.

-Social Media- Facebook is a great place to market. Think outside the box, there are many other places you can post to other than your Business page and of course personal page. Try Marketplace. I just rented one of my listings to someone who saw my ad in Marketplace.
When I run FB ads, I target those 400 homes that I mail to.

-There are also some sites that will send you leads without upfront fees. If you’ve been in the business for more than two days, you may already know which ones to stay away from.
I’ve tried a few, UpNest is one that DOES send legitimate leads. They charge 30% referral fee for Seller leads and 15% referral fee for Buyer leads which are paid at closing, NO upfront fees.

-ActiveRain- Notice I didn’t say blogging which of course works. See, here in ActiveRain, even if you’re not blogging, you’re learning. There are so many successful professionals who share their methods freely. You will meet great people who truly become friends you care about but never met. To me, that’s priceless. If you want to reap the benefits, I would highly recommend having a Rainmaker account so the consumer can read your blog posts as well. I can’t tell you how many calls I received from posts I’ve written years ago. I recently got a rental listing for $1800.00/month, rented it in two days. I received the listing as a result of a blog post that originated on ActiveRain and the tenant came from Facebook Marketplace.

Spring is coming and real estate will get busy so why not try a few different things to generate leads?

Can I Get Seller/Buyer Leads Without Upfront Fees?



Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Peter Mark 03/15/2018 11:05 AM
  2. Inna Ivchenko 03/15/2018 02:45 PM
  3. Debbie Reynolds 03/15/2018 08:44 PM
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Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Excellent advice and marketing strategies ! Love your lead gen w/ non owner occupied properties !

Mar 16, 2018 05:53 AM #35
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

All great advice.  I learn something new here each time I check in.

Mar 16, 2018 06:23 AM #36
Robert Hicks
United Country River City Realty - Savannah, TN

Thanks for the tried and true tips. Solid, no nonsense info.. 

Mar 16, 2018 07:33 AM #37
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

Nice pst Beth. I do not like to give away too many secrets, but everything you said here is true. Just be consistent!!!

Mar 16, 2018 08:24 AM #38
John Juarez
The Medford Real Estate Team - Fremont, CA

Our Team Uses Upnest and others which are pay only at closing lead generation sources.

We also source leads by other methods. Our most successful lead source is consistenly our sphere of influence. We send out a newsletter each month to about 1,000 people that we "know".

Mar 16, 2018 08:34 AM #39
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Great tips my friend!  There are so many things that we can do to generate business without spending a dime.

Mar 16, 2018 11:11 AM #40
Lizette Conover

Very informative post! How do you know the Facebook pages of the geographic farm of 400 people you market to? Did you look them all up?

Mar 16, 2018 01:56 PM #41
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Networking far outweighs to our minds being the paid for "Featured agent"...who is only featured because they paid to be just that !

Mar 17, 2018 01:55 AM #42
Ben DeHaven
Haven Realty & Investments - Winter Haven, FL
Proudly serving Winter Haven & Lakeland, Florida

Great info Beth as usual! I'll be using this info

Mar 17, 2018 06:41 AM #43
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Beth Atalay ,

I'm so glad that your post was featured in Carol Williams series Second Chance Saturday! Great post what ever marketing you do it must be consistent. I think the AR Gods are asleep or ran out of gold stars to pass out!

Mar 17, 2018 07:53 AM #44
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

I am a member of a couple top producing websites that refer only to top producers. They somehow get an agent's numbers out of MLS, so when a client contacts them, they refer only to top agents in those areas. I think they refer to 2 or 3 agents. I probably add $300K+ to my bottom-line annual salary from those sites. They do charge 25% at closing, which beats UpNest. But maybe anybody can get leads from UpNest? I haven't used that site.

Mar 17, 2018 03:34 PM #45
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Beth Atalay  I am so glad Carol Williams  Featured this post  it is awesome . I really do not know how i missed it .

Mar 18, 2018 06:47 PM #46
Luther Ragsdale
Platinum Real Estate - Atlanta, GA
Luther Ragsdale is a dedicated real estate coach

Very helpfull info, Beth. Thank you for shareing all this info with us. 

Mar 19, 2018 01:46 AM #47
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Great advice...I do not pay for leads, but  I do know some who still do

Mar 19, 2018 07:38 AM #48
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

Any lead source that doesn't have money out of pocket is going to mean investing time and energy.  You can't get something for nothing.

Mar 19, 2018 04:30 PM #49
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Fifteen Years Experience in Brevard County

Good info here.  I have never heard of Upnest.  Thanks!

Mar 22, 2018 10:41 AM #50
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Beth, another great post of information that can benefit us all.

Leads are a vital part of this business, so we need to be reminded there are many ways of getting leads and they all do not have to be costly.

Mar 26, 2018 09:33 AM #51
MichelleCherie Carr Crowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

I agree, you picked a good topic, this was a great post Beth Atalay. 

Apr 12, 2018 10:34 PM #52
Jeff Perlis Prime Properties
Prime Properties - Lake Arrowhead, CA
Experience Your Own Transformation!

 I like the idea of creating your own business and choosing what works for your business model best.

Apr 16, 2018 10:26 PM #53
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Beth Atalay - Just thought I'd stop by to say hi and to let you know I'm thinking of you.

I hope all is well. 

Apr 22, 2018 08:17 PM #54
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Beth Atalay

Cam Realty of Clermont FL
Sell or Buy Homes in Clermont FL
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