Tawd Frensley, PropertyMinder VP of Sales & Marketing, provides extensive insight on how to fully nurture buyer and seller leads, maximize client retention, stay top-of-mind, and strengthen your marketing efforts, through the implementation of exceptional practices and cutting-edge technology.
Today we hosted another free webinar in our "WEBSITE AND MARKETING MASTERY" series.
This one is all about maximizing your referrals, home seller and buyer leads, listings, and relationship potential via your CRM (Client Relationship Manager).
If you missed our last free webinar (featuring Custom IDX tutorials and a sneak peek at our new home seller lead capture), click here to watch it in it's entirety on YouTube.
(Plus: below are some excerpts from today's live webinar that I thought you might find interesting!)
Hope you're having a terrific week, so far!
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Marketing tips, advice, and guidance can be found on our featured Tip Of The Week Archive page.
"With the AccelerAgent CRM - you don’t need to ask for referrals.
You automatically create referral opportunities by marketing to the
specific needs of people on a personal level."
"There’s no such thing as 'too organized.' Don’t send loose, ambiguous emails.
Your email marketing needs to have a rhyme and reason."
"Even Coca-Cola wants to stay in front of people with marketing.
Because as soon as they’re not, there are other options. They’re trying to corner people and say:
We’re the only option, we’ve been an option for you for many years we still want
to be that option, we’re willing to do whatever it takes to maintain that level of loyalty.
You have to look at your business the same way. The amount of money you can
make by staying in front of these people is substantial."
"Market to them on a personal level.
Provide them info they don’t get from other places.
Your website is a digital version of yourself. And your goal is to get
your clients to come to your website as often as possible.
That’s where the CRM comes into play.
"Grade and rank your contacts A, B, C, D based on referrals –
prioritize who you should be reaching out to,
and staying in contact with on a regular basis."
"Looking for a reason to invite people to your website? Here’s one.
Invite your homeowners to come to your website and get free
service provider quotes (from your trusted network).
It makes you a little more valuable:
Let me help you out. Have you thought about doing some home improvements?
Here are some of my trusted providers that I have used,
if you want to get some basic pricing – it’s all right here.”
"You can’t make somebody sell. You can’t email somebody and say:
Hey, you need to sell your house dude.
That’s not real. But at some point when they make that decision on their
own, you just want to be the person that they think of. That is all that you can do."