What did buyers say was most important to them when searching for homes on the Intenet and what was the number one action they took?
From that recent NAR report are a few nuggets of gold that confirm what we already know but elevates the importance dramatically.
Do you know the #1 reason prospects use Zillow, Trulia and Realtor.com?
According to page 59 of the latest NAR Buyer and Seller Generational Trends report, the #1 reason people use those sites is.....
Use those keys to blow up the image.
From age 35 to age 68 the respondents said PHOTOS.
But that is not the REAL news.
The real news, according to the report is the #1 action taken as a result of Internet home searchs.
Blow that image up!
From age 34 to 68 the #1 thing the buyer did next was 'DROVE BY THE HOME.'
Wasn't even a close race. Contact the agent was dwarfed by the nearly 80% of all age groups who took a drive.
What do you suggest an agent do to capitalize in this buyer behavior?
Best of Success,
Annette Lawrence, Broker Associate
Palm Harbor, FL