Consistent, personalized one-on-one communication is an art form that most time-starved real estate marketing professionals have neglected.
Are you staying in touch with your clients after the sale? Staying in touch does not mean boring them with articles about recent real estate related court cases, the real estate market report for their area, the current loans rates, or telling them to change the batteries in their smoke alarms. Boring, canned, impersonal e-newsletters just do not cut it anymore with web-savvy clients and friends.
Your communications must be about the things that people value. Moreover, they must be about the things that a particular person values. For instance, if your latest sale was to a golf afficionado, have your assistant cull news items relating to golf. It can be done easily by using Google and subscribing to "golf alert". Periodically, these can be sent to your golfing friends, with a personal message from you. It can also mean a phone call telling them about a particular golf tournament, or that there is a new gof store in town. Next time they are asked for an agent by their friends, guess who they will refer to?
Consistent, personalized one-on-one communication is an art form that most time-starved real estate marketing professionals have neglected. Yet, if you could quantify the results of personal communication in terms of referrals and listings you would think twice about doing it more often.
How do you personalize staying in touch?
Written by Ron & Alexandra Seigel-
CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN UNDER 30 SECONDS?
ABOUT: Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently. If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process. We can get you there!
Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition. In a time-starved world the attention span of your target market is shrinking. Once you briefly state what you do and how you do it, you have a maximum of 30 seconds to convey what sets you apart from the crowd. Can you state how you are different and better than your competition in under 30 seconds?
Watch the video above to see and hear how we do it.