Are Your Personalizing The Way You Stay In Touch With Your Clients?

Reblogger Roy Kelley
Education & Training with Realty Group Referrals 16766

Consistent, personalized one-on-one communication is an art form that most time-starved real estate marketing professionals have neglected. 

Original content by Ron and Alexandra Seigel
Are you staying in touch with your clients after the sale? Staying in touch does not mean boring them with articles about recent real estate related court cases, the real estate market report for their area, the current loans rates,  or telling them to change the batteries in their smoke alarms. Boring, canned, impersonal e-newsletters just do not cut it anymore with web-savvy clients and friends.

Your communications must be about the things that people value. Moreover, they must be about the things that a particular person values.  For instance, if your latest sale was to a golf afficionado,  have your assistant cull news items relating to golf.  It can be done easily by using Google and subscribing to "golf alert".  Periodically, these can be sent to your golfing friends, with a personal message from you.  It can also mean a phone call telling them about a particular golf tournament, or that there is a new gof store in town. Next time they are asked for an agent by their friends, guess who they will refer to?  
 

Consistent, personalized one-on-one communication is an art form that most time-starved real estate marketing professionals have neglected. Yet, if you could quantify the results of personal communication in terms of referrals and listings you would think twice about doing it more often.

 

How do you personalize staying in touch?

 

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN UNDER 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  Once you briefly state what you do and how you do it, you have a maximum of 30 seconds to convey what sets you apart from the crowd.  Can you state how you are different and better than your competition in under 30 seconds?

Watch the video above to see and hear how we do it. 

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Rainmaker
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Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks for the re-blog, Roy.  This is excellent advice from Ron and Alexandra.

May 22, 2018 04:32 AM #1
Rainmaker
4,006,024
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for reblogging the post. I hope others will read it too and learn.

May 22, 2018 05:01 AM #2
Rainmaker
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Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Please be sure to leave comments at the original blog by Ron and Alexandra Seigel

May 22, 2018 05:43 AM #3
Rainmaker
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Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

HI Roy Kelley - Ron and Alexandra Seigel always provide us with great advice. Thans for the reblog. 

May 22, 2018 06:06 AM #4
Rainmaker
4,610,220
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thank you very much for your comments. It is always good to hear from you.

May 22, 2018 06:27 AM #5
Rainmaker
4,610,220
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs
Wings of Fancy Live Butterfly & Caterpillar Exhibit
Enjoy the butterfly exhbit in Brookside Gardens' South Conservatory where you'll be surrounded by hundreds of brilliant live butterflies from North America, Costa Rica, Africa and Asia. You'll learn about their amazing metamorphosis, the important role butterflies play in healthy ecosystems, and how to ensure these beautiful insects thrive in our own gardens. 

Please note our new exhibit hours from 9am - 5pm daily untilJune 30. From July 1 - August 31 weekday hours are from 9am - 1pm and weekends from 9am - 5pm. For important visitor information, group information, opportunities to learn more about butterflies, and ways to become involved in the Exhibit,
please visit here.
May 22, 2018 07:16 AM #6
Rainmaker
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Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Roy,

Thank you for reblogging our post.  We sincerely appreciate it, and wish you a delightful day.  A

May 22, 2018 07:23 AM #7
Rainmaker
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Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Don't be MIA... good advice Roy Kelley !

May 22, 2018 08:34 AM #8
Ambassador
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Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

For us to be effective, we do need to personalize and let people feel how much we care.

May 23, 2018 07:33 PM #9
Rainmaker
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Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Your feedback is always welcome and is very much appreciated.

May 24, 2018 04:50 AM #10
Rainmaker
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Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs
Gaithersburg Water Parkwater
Now Open
A visit to the Water Park makes for a perfect Gaithersburg staycation. It opened at noon on Saturday, May 26 and features a zero-depth entry, two amazing water slides, a concession stand and picnic areas, plus lots of play features. And right next door is a Miniature Golf Course and Skate Park. Best of all, the Water Park has special hours and events just for City of Gaithersburg residents and aquatics members. It's all yours from 11 a.m. to noon on weekends and holidays, and it's yours all day for SummerFest on June 30 and on the 4th of July. We're also planning special family nights just for City residents and aquatics members. Click here for details.
May 28, 2018 04:22 AM #11
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