How to Set up a Google Analytics Account for your Website

Real Estate Agent with Keller Williams Las Vegas S.0075212

Google Analytics is a widely used web analytics service that tracks and reports website traffic, including the number of visitors, the pages visited, time spent on the website, geographic location of visitors, and much more.
To begin, visit and sign in using your Google account. If you don’t have a Google account, create a new one and verify it using an existing email address.
After signing in to Google Analytics, click the Sign-Up button and complete the sign-up form.

  1. Under “What would you like to track?”, choose Website.
  2. Enter a name for your Google Analytics account.
  3. Set up your first property. If you have multiple websites, each website is considered a separate property. You can add a large number of properties to a single Google Analytics account, so you don’t need to create separate accounts for each website.
  4. When entering your website URL, be sure to enter it in the same format as your primary domain. For example, if your website has an SSL certificate installed, choose the https protocol from the drop-down menu. If your website’s primary domain does not include the www, then omit this when typing the URL here.
  5. Choose an Industry Category and a Reporting Time Zone.
  6. Read through the Data Sharing Settings and choose the settings you’re most comfortable with.
  7. When finished, click “Get Tracking ID”, review the Terms of Service agreement, and click “I Accept”.

The next page will display your Global Site Tag. This piece of code should be added to the element of your website template so that it appears on every page of the site that you wish to track.

If you have WordPress, Check your theme’s documentation for more information. As an alternative, you can use a plugin such as ‘Header and Footer Scripts’, or if you’re familiar with WordPress development you can use the wp_head() hook.

After the code has been placed on your website, refresh the tracking code page in Google Analytics and click the “Send test traffic” button to verify that the code is working.
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Posted by

Lori Ballen

Digital Marketing Strategist
Ballen Brands - Helping Business Professionals Rise Above the Noise.

Web Analytics

Comments (11)

Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Good morning Lori

Thank you for sharing your information with us

Have a great day.

Mar 26, 2018 06:01 AM
Kristin Johnston - REALTOR®
RE/MAX Platinum - Waukesha, WI
Giving Back With Each Home Sold!

Great information...thanks for sharing and have an amazing week!

Mar 26, 2018 06:44 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Lori,  As always, you help us here in the rain with your suggestions.  Thank You so much.


Mar 26, 2018 10:41 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for sharing. I will bookmark this post and read it again 

Mar 27, 2018 02:13 AM
Anna Hatridge
R Gilliam Real Estate LLC - Farmington, MO
Missouri Realtor with R Gilliam Real Estate LLC

Very interesting information.
Thank you so much!

Mar 27, 2018 06:17 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Lori what a great post, I will have to bookmark and follow it step by step:)Endre

Mar 27, 2018 07:04 PM
Lynn B. Friedman CRS Atlanta, GA 404-939-2727
Atlanta Homes ODAT Realty - Love our Great City - Love our Clients! Buckhead - Midtown - Westside - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Lori Ballen 
Always a lot to learn from your posts - today GOOGLE ANALYTICS. I am glad it was featured so your teaching will reach more people! Lynn

Mar 27, 2018 07:05 PM
Shirley Kalvinsky
Jack Lingo, Inc. - Rehoboth Beach, DE

Thanks so much for the information.   I'm going to set up my account now.

Mar 28, 2018 05:53 AM
Greg Mona
Hague Partners/72SOLDHUB - Scottsdale, AZ
Professional Real Estate Representation for YOU!

Thanks so much for this Lori Ballen. Should be interesting to see the results! 

Mar 28, 2018 08:45 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

This was a helpful review and tutorial. Bookmarked

Apr 18, 2018 03:30 PM
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Very helpful information, Lori. Thank you for this advice and I hope you had a wonderful 4th of July.

Jul 06, 2018 02:15 PM