No, I know they aren’t really hiding. After all, they have their own websites.
But they’re not allowing themselves to be found by potential buyers – and certainly not by individuals
who may want to relocate to their area.
They’re also not asking to be found by those in their community who might want to list a home.
So how are they hiding?
By not revealing their location on their websites – or in their email signatures.
This morning I had a note from an agent who asked if I could give him a quote on re-writing the “canned” pages on his site. He also asked about my weekly blog service, so I decided to see if any current subscribers lived in his city. After searching for his location on his website, I Googled his area code to see where he was, then went to check on the current subscribers.
Subscribers aren’t required to give their location (I should change that) so I Googled the names of those who hadn’t volunteered it. In at least half the cases, their location was absent from their home pages. I was back to using area codes to find out.
Why on earth are agents hiding in this manner?
Google isn’t going to find them when a search for an agent in their city comes up. How could it, when that city isn’t mentioned?
That city name should be on every page - right there with the phone number – and in some of the copy on every page. It also wouldn’t hurt to include the County, since some people are looking at areas rather than specific cities.
When I write an agent bio, I try to include it in the first line, then again at the end and sometimes in the middle as well.
I don’t get it. Websites aren’t free, so why would anyone waste one?
Image courtesy of graur codrin at FreeDigitalPhotos.net
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