Ask An Ambassador: Tracking Results Improves Your Business

By
Real Estate Agent with RE/MAX Elite 513.520.5305 www.LizTour.com SAL.2002007747
https://activerain.com/droplet/5bxw

If you don't know where you are, it's tough to figure out how to get to where you want to go.

I'm an engineer so I like numbers.

Now numbers can be made to dance, and rationalized to tell a story (jeeez...how MANY #1 agents ARE there in MY town anyway???).

But if you're objective in your approach, numbers can tell you the truth about where you are today.  If you track results, it becomes obvious what is and isn't working.

For instance, if I want to look at my ActiveRain most popular posts (at least based on views), here's what I get.

ActiveRain stats

The top post was picked up by Remax.com for an email blast to other agents (so lots of extra traffic).  Next was an AR contest we hosted, followed by a local place event (good info but no calls from that one).  Then two blog posts related to our patio home niche.  Comments are almost nonexistent on those two posts, but the Springboro post led to a closed new construction buyer last year, and the bottom post has also gotten us plenty of calls.

Now if I want a quick pulse of our Wordpress site, the daily views count tells me a topline story:
Wordpress site
There's still work to be done there to drive more traffic, but our IDX pages are doing their job.

Now if I want to slice the data 47 ways from Sunday, there's always Google Analytics.  Lots of data for free if you've installed the code on your sites.  Frankly, Google tells me way more than I can understand, but it's good to take the occasional look.

And of course we can track our results by how they rank in the search engines.  An incognito search for our patio home terms we're after confirms our posts are keeping us right in front of our target market.

Google search

And another key data tracker for me is my sales production.  An Excel workbook with a tab for each year.  Each transaction with Buyer/Seller, date, price, commission and a really important piece of info:  SOURCE.  Sphere?  Referral?  Patio home blog posts?  New construction blog posts?  Other?

Knowing where my business comes from confirms for me what effort works and what needs to be reexamined for elimination.

What my data DOES consistently confirm?  Our niche blogging is getting results.  New business.  Getting found.  Making the phone ring.  Setting up our pipeline for this year and years going forward (yesterday's call was for a new construction patio home with a target purchase date in 2019).  Future business?  Yeah, I'll take some more of that please!

 

So while I can't challenge a bloodhound for tracking capability, I have the tools to have a sense of where my business comes from, which blog posts work and which don't.  And with that information, I can make adjustments.  MORE emphasis on what works, LESS on what doesn't work.

 

Until next Tuesday, just Ask An Ambassador if you need help!

Bill of Liz and Bill aka BLiz

 

Posted by

Serving Warren County Ohio & Adjacent Areas

 

The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

Search Homes:  Https://WarrenCountyOhioRealEstate.com

Our Website:  www.LizTour.com

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Rainmaker
3,333,988
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hi Liz and Bill - numbers may not be not be the most important measure in life but they remain quite important and have a lot of relevance.

Mar 27, 2018 05:08 PM #1
Ambassador
3,870,944
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi BLiz- even if you're not a numbers person, if you're in business, you need to be able to see where your business is coming from! 

Mar 27, 2018 06:57 PM #2
Rainmaker
2,762,568
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Tracking like you might track your workout makes perfect sense because It truly does make you see any results with a certain pride, you're right!

Mar 27, 2018 10:57 PM #3
Ambassador
3,987,505
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Bill

Whether you like numbers of not, it's pretty important to track them, and the fruits of your labors, as your examples point out. It's something I could improve on as far as being consistent.

Jeff

Mar 27, 2018 10:57 PM #4
Rainmaker
1,436,180
Kat Palmiotti
406-270-3667 (MT), 914-419-0270 (NY), Broker in NY with Grand Lux Realty and in MT with (coming soon!) - Kalispell, MT
The House Kat

I agree. Tracking where business comes from, and tracking which methods work can help us make the phone ring even more!

Mar 28, 2018 03:46 AM #5
Rainmaker
3,814,512
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Liz and Bill Spear ,

I know exactly where my business comes from and I track it every month, every quarter and at the end of the year. If you don't measure and look at the results you don't know where to place those advertising dollars or spend your time.

Mar 28, 2018 04:07 AM #6
Rainmaker
920,725
Ginger Harper
Coldwell Banker Sea Coast Advantage - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

Tracking your business...lets you now where you have been...where you are now and where you are going. You have to know to succeed.

Mar 28, 2018 05:03 AM #7
Rainmaker
1,945,452
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Thought this was going to be the Bloodhound blog for real estate.. nothing like a bloodhound to sniff out a deal and track down the best financing, attend to the many real estate details!

Mar 28, 2018 06:30 AM #8
Rainer
208,493
Ben DeHaven
Haven Realty & Investments - Winter Haven, FL
Proudly serving Winter Haven & Lakeland, Florida

Good post, congrats on keeping the SERPs full of your info!

Mar 28, 2018 07:18 AM #9
Rainmaker
1,678,461
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

it is so important to know where our numbers come from to makes sure that we are continuing to do the same energy level for those things that feed us

Mar 28, 2018 08:14 AM #10
Ambassador
1,851,123
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

It is a big part of tracking our time managment and effort. It it doesn't pay off, why do it?   Good post and lots of good comments. D 

Mar 28, 2018 10:40 AM #11
Rainmaker
2,455,034
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

The Spears point the way....

Mar 28, 2018 01:22 PM #12
Rainmaker
1,777,607
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Tracker is huge, Bliz. Reviewing that data even more so.

Mar 28, 2018 04:33 PM #13
Rainmaker
506,030
Ellen Caruso
Daniel Gale Sotheby's International Realty - Glen Head, NY

We have a assistant in our office that’s a tech genius. Thank goodness for that cause I am not!

Mar 28, 2018 06:15 PM #14
Rainmaker
3,253,133
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Avsolutely !   Our MLS does year to year comparisons...we expand that in other areas and add the comparisons to our goals.

Mar 29, 2018 02:26 AM #15
Rainmaker
207,999
Foster Smith Summerville
Carolina One Real Estate - Summerville, SC
Summerville & Charleston Homes for Sale SC Realtor

Absolutely imperative! I do this every year as well...chart where all my sales come from. It helps to see what marketing dollars are effective and what are not. 

Mar 29, 2018 04:23 AM #16
Rainer
520,277
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH
CRS

Thanks for sharing Liz!!!

If you're objective in your approach, numbers can tell you the truth about where you are today.  If you track results, it becomes obvious what is and isn't working.

Mar 29, 2018 04:25 AM #17
Ambassador
2,864,019
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I still need to analize where all our 2017 transactions came from.  I'm sure I could go down the listen and identify, but with listing pages going belly up last year and then putting that data into something new and those leads it's going to be more complicated. 

Mar 29, 2018 09:03 PM #18
Rainmaker
171,664
Mary Jo Quay
Remax Results - Edina, MN
I Move You Home

Tracking is always better than guessing.  There's no way to know what works, where they come from, or if they convert unless we keep track. Good post 

Mar 30, 2018 06:26 PM #19
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