If you don't know where you are, it's tough to figure out how to get to where you want to go.
I'm an engineer so I like numbers.
Now numbers can be made to dance, and rationalized to tell a story (jeeez...how MANY #1 agents ARE there in MY town anyway???).
But if you're objective in your approach, numbers can tell you the truth about where you are today. If you track results, it becomes obvious what is and isn't working.
For instance, if I want to look at my ActiveRain most popular posts (at least based on views), here's what I get.
The top post was picked up by Remax.com for an email blast to other agents (so lots of extra traffic). Next was an AR contest we hosted, followed by a local place event (good info but no calls from that one). Then two blog posts related to our patio home niche. Comments are almost nonexistent on those two posts, but the Springboro post led to a closed new construction buyer last year, and the bottom post has also gotten us plenty of calls.
Now if I want a quick pulse of our Wordpress site, the daily views count tells me a topline story:
There's still work to be done there to drive more traffic, but our IDX pages are doing their job.
Now if I want to slice the data 47 ways from Sunday, there's always Google Analytics. Lots of data for free if you've installed the code on your sites. Frankly, Google tells me way more than I can understand, but it's good to take the occasional look.
And of course we can track our results by how they rank in the search engines. An incognito search for our patio home terms we're after confirms our posts are keeping us right in front of our target market.
And another key data tracker for me is my sales production. An Excel workbook with a tab for each year. Each transaction with Buyer/Seller, date, price, commission and a really important piece of info: SOURCE. Sphere? Referral? Patio home blog posts? New construction blog posts? Other?
Knowing where my business comes from confirms for me what effort works and what needs to be reexamined for elimination.
What my data DOES consistently confirm? Our niche blogging is getting results. New business. Getting found. Making the phone ring. Setting up our pipeline for this year and years going forward (yesterday's call was for a new construction patio home with a target purchase date in 2019). Future business? Yeah, I'll take some more of that please!
So while I can't challenge a bloodhound for tracking capability, I have the tools to have a sense of where my business comes from, which blog posts work and which don't. And with that information, I can make adjustments. MORE emphasis on what works, LESS on what doesn't work.
Until next Tuesday, just Ask An Ambassador if you need help!
Bill of Liz and Bill aka BLiz