Marketing works best when you have a marketing mix that incorporates different types of outreach and relationship building.
Print marketing is a major focus here at Printerbees (for obvious reasons!) but we want to help you with your whole marketing mix, including your website, blog, and social media.
So what can you share on social media this spring to engage with your followers and help them reach out to you for help with real estate?
Helpful Seasonal Tips and Tricks
Spring is a time of change, and for many homeowners, that means they need to start doing seasonal work. This can be anything from cleaning to planting a new garden.
So think about your audience. What do they need to know? If your client base is in Florida, maybe they need to know how to spot termite problems. Or, maybe folks in Arizona would benefit from tips about staying safe in monsoons.
Regardless of where your farm neighborhood is, there will be seasonal advice that is appropriate. Find it and share it! Be sure to include an invitation for readers to share the post with their family and friends as well.
Information About Your Listings
Of course, you want to use social media to spread the word about your listings and business as well. It’s best to follow the 80/20 rule for this. 80% of your posts should be helpful, and 20% of your posts can be promotional.
Share information about your listings, about promotions you have, and about freebies you’re giving away. Give folks a reason to click through to your website, and position your listings to look as attractive as possible.
Instagram gives you an incredible platform for sharing photos of your listings, so take advantage of it! With Facebook, you can share both photos and links to your site. A paid post can even target those who are likely to be looking for a new home. And of course, Pinterest is an excellent place to share listing photos and other image-focused content.
Your Blog Posts and Freebies
Marketing on social media is a bit like renting your home. You live there, but there’s a lot you can’t do. And most of all, you don’t set the rules. Your landlord can make changes at any time, favorable or not.
As a result, one of your primary goals on social media is to get your audience to come to your website – the marketing home you own. And the way to do that is to share your website content on social media, inviting folks to come on over!
You also want to interact with prospects directly, so you should work to get them onto your email and mailing lists. The easiest way to do this is to promote freebie opt-ins, allowing your readers to come to your site and give their information for a report, fact sheet, or another useful item.
Don’t overthink the opt-in – people are most interested in being entertained, so keep it short and fun!
Get Started Posting!
If you want to ensure you have a steady stream of clients, you can’t afford to let up on your marketing. Make sure that you share consistently on the social media platforms you’ve chosen.
If that sounds like a lot to handle, especially during the busy season, we get it. If you want to outsource your posts, our friends at Socially Posted can help.
If you’d prefer to keep it in-house, consider scheduling software that will allow you to put a lot of content together at once, and the will post it to your social media accounts over time.
Either way, keep your social media moving so that you can build the relationships that keep your business hopping this spring!
What’s your favorite thing to share on social media? Share in the comments!
Post previously shared on Pinterbees' Real Estate Marketing Magazine.